Weekly SEO news: 14 February 2017 |
Here are the latest website promotion and Internet marketing tips for you.
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Getting listed on Google's first results page can be very difficult. What exactly will help you to get the results that you want? There are five things that will always help you to get much better rankings than before.
Step 1: Think
Don't just blindly follow the advice of gurus and self-proclaimed SEO experts. Don't believe everything that you read. When it comes to search engine optimization, most things are opinions instead of facts.
Do your own tests. Create a website just for testing purposes and find out what works and what doesn't. Educate yourself and keep current. That is very important because SEO changes rapidly.
Step 2: Work
Some people think that search engine optimization is a one-shot thing, or that SEO can be done on auto-pilot. Unfortunately, that doesn't work.
If you want to succeed, you have to invest a lot of time and effort in your search engine optimization activities. There are several things that you have to do to make sure that your website becomes a success: keyword research, optimizing pages, fixing technical errors, etc.
Without investing time and work into your web pages, you won't get the best results. Fortunately, there are tools that will help you to get things done as efficiently as possible.
Step 3: Be serious
Google wants to rank high quality websites in the search results. This is the mysterious "authority" value that is often mentioned in SEO articles.
To build a website that has ranking authority, you have to do several things: create web pages that have good content, present that content in an attractive way and engage with your audience. Basically, your website has to deliver what the web searchers wants.
Step 4: Be smart
Everybody wants to be listed on Google's first results page. The person who does more, will get better rankings. If your competitors invest more time in search engine optimization, they will get better rankings.
It's also important that you invest
your time in the right things. A person who is working a lot on the
wrong things won't get good results. If you work smarter than your
competitors, you will get better results. If you do the right things in
the right order, you will get results more quickly. Here's an easy to understand step-by-step
tutorial.
Step 5: Be patient
Website promotion takes time. It is possible to get some quick wins but lasting results that will deliver a steady stream of new visitors to your website take some time.
It takes time to research the right keywords, it takes time to optimize your web pages, it takes time to fix the architecture of your website, etc. Be patient, do the right things, and your website will get the rankings that it deserves.
Website promotion isn't rocket
science. The five steps
above are a sure way to get in Google's search results. The tools in
SEOprofiler help you to get things done as quickly as possible. If you
haven't done it yet, try SEOprofiler now:
If you want to get high rankings on Google and other search engines, your web pages must have the right content and good links. The tools in SEOprofiler help you to get these. If you haven't done it yet, create your SEOprofiler account now:
Google: We're still using PageRank after 18 years
He said, 'DYK that after 18 years we're still using PageRank (and 100s of other signals) in ranking?'"
Editor's note: The PageRank that is used by Google is not the same as the number that was displayed in Google's toolbar.
Google
monthly search volume dwarfs rivals because of mobile advantage
Even if this number is not entirely accurate — some people are critical of StatCounter data — it’s beyond dispute that Google has a massive lead in mobile search."
The
impact (and lack thereof) of Google’s mobile popup algorithm
+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++
- Google doesn’t expect full navigation in mobile first pages.
- Google shows rich cards for hotels.
- Bing: Introducing visually rich and highly informative weather answers.
- Survey: Alexa the most frequently used assistant, Cortana seen as most accurate.
- Eight things you can do to avoid website vandalism
- Fewer visitors, more sales. Here's how to do it.
- Google: how to optimize the crawl budget of your website
- New Google patent: how search engines see entities and what you have to do about it
- Why spending less on paid search marketing can lead to a better website experience
- Are you ready? 2017 is going to be the year of mobile (with instructions for you)
- View all past issues...
Do you need better rankings for your website?
SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.