|Weekly SEO news: 25 July 2017|
Here are the latest website promotion and Internet marketing tips for you.
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The structure of a website is not a large factor in Google's ranking algorithm. However, a solid website structure helps search engines to understand your website content and the relationships between the different pages of your website.
A well organized website helps your users to find what they are looking for, and it helps search engines to understand the purpose of your website.
Flat and deep website structures
The two most common website navigation structures are flat sites and deep sites. Flat websites are websites that try to make each web page available with very few clicks. Deep websites are websites that use long paths to access specific pages on the site.
A deep website structure enables you to create very exact and targeted topical pages on your website. The disadvantage of a deep website structure is that website visitors and search engine crawlers take longer to find the content they are looking for.
A flat website structure makes it easier for website visitors and search engines to find all pages of your website. The fewer pages your visitors have to go through before finding the content they are looking for, the better.
How to create a good website structure
If possible, all pages on your website should be accessible with a maximum of four clicks from the home page of your site. Of course, it is also important that the navigational elements on your website reflect the importance of the linked pages.
In general, it makes sense to create your website structure like this:
- Create an overview of all pages of your website.
- Break the content into core categories and create a top level navigation that hold the different content types of your site.
- Create logical sub categories.
- If necessary, create another sub category level.
- Link the targeted pages from the sub category pages.
If you plan to create a public sitemap of your website then your website navigation is not good enough. Although a sitemap can help search engines and website visitors to find pages on your site, the regular navigation of your website should be good enough so that visitors do not need a sitemap.
Easy is good
Make it easy for your website visitors to find the content they need. A website with clearly arranged content that can easily be understood by users and search engine crawlers will get better visibility than websites with a poor information structure. Of course, the actual content of your pages and the links that point to your pages are still very important.
Tools can help you
The website audit tool in SEOprofiler can help you to get the number of clicks that are necessary to reach individual pages on your website ('click depth').
In addition, the website audit tool checks many more things that influence the position of your web pages on Google and other search engines. If you haven't done it yet, try the new version of SEOprofiler now:
Gary Illyes from Google was asked if Google penalizes over the keyword meta tag and he said it doesn't on Twitter."
Editor's note: Google's John Mueller said something different in a webmaster hangout some time ago. Bing uses keywords stuffing in meta tags as a negative ranking signal. It is better not to use the meta keywords tag at all.
In paid search, users appear more willing to convert on mobile devices after clicking through ads, though Amazon’s heavy discounts also seem to steer users toward smaller cart sizes even when they’re not on the Amazon domain."
In the US, PLAs produced 53% of retailers’ Google search ad clicks, with PLA spend growing 31% Y/Y, compared to 16% for text search ads."
+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++
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- Ranking videos on Google and YouTube: study shows how they differ.
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- SEO case study for a car repair shop (including concrete recommendations)
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- How to discover your hidden rankings
- Your website is the first result on Google? You can do better (and here is how to do it)!
- DMOZ is gone and you have to act: how to optimize your Google snippets
- Time is precious: things you can avoid when you optimize your website
- Update: how many clicks get the results on Google's first results page?
- View all past issues...