Weekly SEO news: 8 August 2017
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Do not get in trouble: check these four crucial website elements

When you do an SEO audit to validate the indexability of your web pages, you have to consider many technical items. Without an error-free website, it will be very difficult to get good visibility in Google's organic search results.

Here are the top four technical things that you should check on your website:

1. Mobile indexability

The majority of searches on Google are on mobile devices. Google is working on a mobile-first index that is going to be released within the next few months.

Without a mobile SEO audit, your web pages won't get the visibility they deserve in Google's mobile search results. To check the mobile indexability of your website, do the following:

  1. Test if your website is mobile friendly on this page.
  2. Check your web pages with the website audit tool in SEOprofiler.

The website audit tool in SEOprofiler enables you to choose Google's mobile user agent. The audit tool will then get the same pages as Google's mobile bot.

If there are any issues (errors, redirects, blocked pages, slow pages, etc.), the website audit tool will show them. You can select the mobile user agent on the settings page of the website audit tool:

mobile user agent

If you haven't done it yet, create your SEOprofiler account here to get an audit report for your site.

2. Structured data usage

Google's results pages feature special results formats such as rich snippets, rich cards, answer boxes, or knowledge panels. These special results formats are influenced by the structured data tags that you use on your web pages.

If your web pages contain structured data code that is relevant to a particular query, Google will show your website in a better way on the search results page. The tools in SEOprofiler can help you:

  1. Use the JSON-LD markup code creator tool in SEOprofiler to add structured data code to your pages.
  2. Use the website audit tool in SEOprofiler to check the pages of your website that contain structured data code.

structured data

3. AMP (accelerated mobile pages)

Google created the Accelerated Mobile Pages Project (AMP) as a competitor to Facebook's Instant Articles. It is similar to HTML and optimized for mobile web browsing. Using special code, AMP-HTML is intended to help web pages load rapidly when clicked in the Google search results pages.

Websites that offer an AMP version of their pages are more likely to appear in news searches on Google. If you use WordPress to create your web pages, you can use AMP plugins to create AMP versions of your pages.

Use the website audit tool in SEOprofiler to check your AMP configuration:

AMP on your website

4. Secure web pages

Google has been using HTTPS since 2014 as a minor ranking signal. Google also announced that they will mark HTTP pages that collect passwords, credit card numbers and similar data as 'not secure'.

More than half of Google's top search results use HTTPS. If you want to provide a trustworthy and secure user experience, HTTPS is a must.

When you migrate your website from HTTP to HTTPS, make sure that you migrate all of the content and resources (web pages, images, JavaScript files, CSS files, etc.). Mixed content pages will be marked as 'not secure'.

When the website audit tool in SEOprofiler checks the indexability of your web pages, it also checks which pages are delivered with HTTP and HTTPS:

HTTPS and HTTP

In addition, you get an overview of the overall security settings of the website:

HTTPS and HTTP

Check your website now

Getting your website in shape is important if you want to get high rankings on Google and other search engines. In addition to the website audit tool, SEOprofiler offers many more tools that help you to get higher rankings and more website visitors. If you haven't done it yet, try SEOprofiler now:

Check your website now

2. Internet marketing news of the week

Gary IlyesSubmitting disavow file not a spam signal to Google

"I sometimes hear from people who are concerned about proactively submitting a disavow file for any reason, thinking it might signal to Google as either a spam signal or some kind of flag that alerts Google to have a closer look at the site’s backlinks. [...]

It wouldn’t make sense for Google to punish those site owners who are watching new inbound links carefully.

So feel free to submit your disavow with Google, without being worried that there will be repercussions for doing so."


2017 Google consumer confidence report

"Trust in Google remains high as 72.3% of respondents trust the accuracy of Google search results. 63.7% of respondents don’t know how Google make money from search.

65.3% said they would not want more relevant Google search results if it meant Google would use their search history to generate their results – something which Google is doing anyway."


Gary IllyesGoogle: it's okay to use sticky footers on your website

"A webmaster asked on Twitter if it was okay to use sticky footers. A sticky footer is a footer that sticks to the bottom of the browser’s viewport as you scroll. It usually contains navigational elements or sharing buttons.

Google’s Gary Illyes answered that these footers are okay. However, webmasters should try to make them as less obtrusive as possible."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google's John Mueller: the country code letter case does not matter.
  • Google's John Mueller: commas in title tags are okay.
  • Google's John Mueller: the HTML 5 details tag and toggable display:none is the same for Google.
  • Google's Gary Illyes: placing content below your footer is stupid.
  • Now more queries with Bing Custom Search.
  • Google Maps local ranking algorithm update on June 11th?
  • Google is testing a new SERP feature – “searches related to”.
  • Google updates quality raters guidelines with details around non-English language web pages.

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.