Weekly SEO news: 26 December 2017
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Andre Voget, Johannes Selbach, Axandra CEO

1. Happy Holidays! 🎄🎅🏽

Happy Holidays!

2. Internet marketing news of the week

John MuellerGoogle's John Mueller answers common SEO questions

"Google’s John Mueller has answered common SEO questions on YouTube. Here are his answers: [...] 1. Is a crawl-delay rule ignored by Googlebot? [...] 2. My site’s template has multiple H1 tags. Is this a problem? [...] Subdomain or subfolder, which is better for SEO? [...] 4. Do fixed penalties affect SEO?"

Google confirms ranking algorithm update

"Google has confirmed a ranking algorithm update that happened on 12 December 2017. [...]

It seems that the algorithm update targeted websites with lots of landing pages for keyword permutations. For example, a website might have hundreds of landing pages for 'plumber + [city name]', or '[city name] + [service name].'

In addition, it seems that there were more changes in the mobile results. Websites with low quality content and ad heavy websites also were affected by the update. This seems to be a global update."

John MuellerGoogle's John Mueller explains trailing slashes in URLs

"The slash after a hostname or domain name is irrelevant, you can use it or not when referring to the URL, it ends up being the same thing.

However, a slash anywhere else is a significant part of the URL and will change the URL if it's there or not. This is not SEO-specific, but just how websites work. [...] The second part is essentially a question of asking for a subdirectory or file."

Google giving less weight to reviews of places you stop visiting?

"I don’t consider myself paranoid, but after reading a lot of Google patents, I’ve been thinking of my phone as my Android tracking device. It’s looking like Google thinks of phones similarly; paying a lot of attention to things such as a person’s location history. [...]

The patent does have a solution to reviews that don’t get made or updated – if a person stops going to a place that they have reviewed in the past, the review that they submitted may be treated as a diminished review,"

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • From m-dot to m-not. Real-world examples of mobile SEO problems with Google’s mobile-first index looming
  • Google announces ad blocking in Chrome, starting on February, 15th.
  • Digital advertising 2017: a year of reckoning in review.
  • Google is testing images in search ads.
  • Google thinks I’m dead.
  • Google Assistant on phones now offers a choice of hotwords.
  • Google changes rules to purge news that masks country of origin.
  • #NoHacked 3.0: fixing common hack cases.

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