Weekly SEO news: 23 January 2018
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Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. Official: Google announces 'speed update' for the mobile ranking algorithm

Google has announced a major update to its mobile ranking algorithm. Starting in July 2018, page speed will be a ranking factor for mobile searches.

How does this affect your rankings, and what should you do to make sure that your web pages get high rankings?

mobile SEO

What has Google announced?

Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches.

"People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.

The 'Speed Update,' as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content."

In short: you should make sure that you have web pages that load quickly on mobile devices if you want to get high rankings in Google's mobile search results.

Will this affect your web page rankings?

According to Google's announcement, the new ranking signal 'will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries'.

Google processes billions of searches per day. A 'small percentage' of queries can amount can amount to thousands or millions of keywords and websites.

Check the speed of your website with Google's Page Speed Insights tool. It's likely that your website has 'average' speed. If the Page Speed Tool shows that your website is 'slow', you should act.

How to optimize your web pages for mobile

Follow the tips of Google's Page Speed Insight tool to improve your web pages. In addition, check your web pages with the Top 10 Optimizer tool and the website audit tool in SEOproflier. Both tools offer options for mobile SEO.

mobile SEO

Google's announcement indicates the the overall mobile user experience is also a factor. Mobile optimization is more than just optimizing the load time of web pages.

It's more important than ever to optimize your web pages for mobile search. The tools in SEOprofiler can help you to do that. You can create your free SEOprofiler account here:

Try SEOprofiler now

2. Internet marketing news of the week

GoogleStudy: 80% of Google Home results come from snippets

"In the majority of cases, the Google Home result mirrored the snippet/Answer Box, according to the study. But in a number of cases, when there was a snippet, Home provided no answer or a different answer."

Can Google Assistant & voice search really help those who need it the most ?

"[Voice search] is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. [...]

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Set up your Google My Business Listing. Optimising your site for local listings would help all customers find your business."

John Mueller
Google's John Mueller: be yourself & not your keywords

"[John Mueller] answered a question around keyword rich domains and said 'be yourself and not your keywords' when giving advice around using keyword rich domains or not. [...]

if you go with a domain name such as www.we-sell-big-yellow-pineapple-chairs.com and then all of a sudden you start to sell big blue pineapple chairs - then you got an issue."

Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work

"Google has made its review markup guidelines fairly clear and has even issued penalties to sites that utilize spammy or misleading structured data markup. [...]

If Google wants to encourage us all to play by its rules, then it should clarify why this case is or is not against its guidelines."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • You can now add, edit or remove keywords on the go using the AdWords app.
  • Google is testing light-blue links on desktop.
  • From last click to position-based: an attribution test.
  • Google faces England’s first ‘right to be forgotten’ trial.

3. Previous articles