A page one listing in Google's search
results for the right keyword can lead to a lot of visitors and a lot of
sales. That's why so many people want to be on Google's first result
Unfortunately, many people still don't
know what it takes to convince Google that your website is more
relevant than the millions of other websites on the Internet.
four simple rules that will help you to get your website on Google's
first result page. These four rules even work with Google's new machine learning algorithm:
Rule #1: Do not cheat
Google wants to return the most
relevant web pages for a search query. They want to provide the best
answer to a search query.
If you try to get a high ranking for a
keyword for which your web page isn't really relevant then you won't
get good results. You might even be accused of spamming if you use tricks to get these rankings. If your
website consists just of ads and affiliate links then it will also be
extremely difficult to get good rankings.
Do not use tricks or "secret techniques" to get better rankings. Do not
buy links and do not use any other "shortcuts" that promise quick results. Google will find out
and your website will be in trouble. Tricks do not work anymore.
Rule #2: Show Google
that your web pages are relevant
A website about used car parts cannot
get high rankings for a keyword such as "brain surgery". A high ranking
for the keyword "used car parts" would be very beneficial to that site.
The problem is that Google must be
able to find out that your web page is relevant for the keyword "used
car parts". For that reason, you have to optimize your web pages.
Optimizing your web pages simply means that you make it easy for Google
to find out what your website is about.
When Google visits your web pages, it
will analyze the following elements of your web pages:
- The URL structure
- The title tag and the meta tags
- The body text
- Headline tags
- Image alt attributes
- Your site architecture and the
internal linking structure of your site
- The outbound links
- Many other factors in the HTML code
of your web pages
Each element can contain your keyword
and show Google that your website is relevant for that keyword. This
doesn't mean that you can simply insert your keyword in these tags and
You can also over-optimize a website
and that can get your website banned from Google's search results. It's
important that you optimize the right elements and that you insert your
keywords in the right frequency. Analyzing dozens of web page elements
can be very time consuming.The Top 10 Optimizer in SEOprofiler can help
you to do this quickly and easily.
Rule #3: Other websites
must confirm that your web pages are relevant
In addition to optimized web page
content, Google heavily relies on the links from other websites to your
site. Basically, the other websites have to confirm that your website
is relevant for a special keyword.
The more websites link to your
website, the more visible it will be to Google. The more other websites
use a special keyword as the linked text in the links to your website,
the more important is your website for that keyword.
A web page that has been optimized for
the keyword "used cars" can also get high rankings for the keyword
"pre-owned cars" if enough websites link with that text to the page.
It is also important that the other
web pages are related your site. If a website that is about vintage
cars links to your "used car parts" website then this will have a
bigger effect on your search engine rankings than a link from a candy
A link from a web page that only links
to car related web pages is also more valuable than a link from a web
page that links to all kind of pages. Getting the right links is
crucial if you want to get on Google's first result page. The tools in
SEOprofiler help you to get these links.
Rule #4: Your website
must have a clean history
The age of your domain and its
history will also be considered by Google. Although Google says that
the age does not matter that much, a domain name that has been around
for a long time will get high rankings more easily.
However, if your domain name has been
used by spammers before, you might still suffer from the ranking
penalties that have been applied to the previous content.
If you follow the rules above and
change your web pages accordingly, your website will get top rankings
on Google. It cannot be done over night but it's definitely something
that can be done within a few weeks if you do the right things.
The tools in SEOprofiler help you to
achieve your goals as efficiently as possible. If you haven't
your SEOprofiler account now:
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