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Search engine optimization has changed
a lot in the past few years. Things that used to work great in the past
do not work anymore. Other techniques that delivered great results in
the past will get your website penalized today.
In our new article series, we'll talk
about outdated SEO techniques and why you should avoid them. We'll also
show you better alternatives.
thin content pages
It takes time to create high-quality
content. That's why many people try to create content automatically.
Unfortunately, that does not lead to good results. Google does not like thin content:
"Some webmasters attempt to improve
their pages’ ranking and attract visitors by creating pages with many
words but little or no authentic content. Google will take action
against domains that try to rank more highly by just showing scraped or
other cookie-cutter pages that don't add substantial value to users.
Examples include auto generated
content, doorway pages, scraped content or low-quality guest blog
posts, thin affiliate sites."
Producing content that no one wants to
read won't help your rankings on Google and other search engines.
According to Google, one of the most
important steps in improving your site's ranking in Google search
results is to ensure that it contains plenty of rich information that
includes relevant keywords, used appropriately, that indicate the
subject matter of your content.
First of all, check your web site for
thin-content pages. The website audit tool in SEOprofiler identifies
these pages for you. Just open your SEOprofiler account and go to Website
Audit > Content topics. That page shows the most
popular topics of the website, and it shows the pages that have the
Of course, pages with just a few words
can still be relevant pages. However, you should check the pages that
contain only a few words to find out if they need your attention.
Create engaging content for your
audience. If your website contains many pages that are relevant to the
topic of your website, it will be easier to get high rankings for the
There are many things that you can do
to get better rankings on Google and other search engines. If you use
up-to-date SEO methods that play by the rules, you will get results
In addition to the link building
tools, SEOprofiler offers many more tools that help you to get better
rankings and more customers. If you haven't done it yet, try
Google improves PageSpeed Insights
tool with real-world data
we’re announcing that PageSpeed Insights will use data from the Chrome
User Experience Report to make better recommendations for developers
and the optimization score has been tuned to be more aligned with the
Discussion: Google updates and SERP
changes - January 2018
an online forum, webmasters
discuss the ranking changes on Google in January 2018. It seems that
Google is making major changes to the algorithm. [...] All these
changes while nothing on the site has changed at all in months. This is
all Google flux…not related to any actual new audience.”
Google My Business (Google Maps) lacks any credible spam algorithms
reason Google has got away with
this for so long is the simple fact that 70% of all Google Business
Pages are unclaimed (un-managed) which means the business does not
realise the business page exists, or manages it."
vs. organic search: the story
most companies invest in both,
marketers have to make daily decisions about where they invest their
resources and time. So where should you focus?The answer: focus on
organic search, and then use those insights to improve your paid
what we know about how Google’s algorithm evolves, we forecast that the
number of searches resulting in no clicks will only continue to rise.
In their ongoing effort to deliver the best experience to the searcher,
Google will continue to make it easier and quicker for searchers to get
information without navigating out of the SERP."
SEARCH +++ ENGINE +++ NEWS +++ TICKER +++
- Google’s John Mueller: URLs in Sitemaps are used to determine the canonical URLs of web pages.
- AMP URLs going to display publisher URL instead of
- How to get started with the new
- Google is testing new hotel local finder
& hotel knowledge panel UI.
- Google improves AdSense experiments.
- AdWords Upcoming sunset of review extensions in February 2018.