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Some time ago, Google announced that they planned to use
HTTPS as a ranking signal. Later, Google said they they started indexing
HTTPS pages by default.
of having a secure website
Google made it clear that secure websites
are important for them:
Google, user security has always been a top priority. Over the years,
we’ve worked hard to promote a more secure web and to provide a better
browsing experience for users. [...]
also started giving a slight ranking boost to HTTPS URLs in search
results last year. Browsing the web should be a private experience
between the user and the website, and must not be subject to
eavesdropping, man-in-the-middle attacks, or data modification.
is why we’ve been strongly promoting HTTPS everywhere."
If your website does not use HTTPS,
Google does not rank it as well as it could. Even if it did not affect
your search engine rankings, a secure website is a good thing.
Consumers prefer secure websites that they can trust.
How to check the
security settings of your website
Checking the security settings of your
website is easy if you have a SEOprofiler account. Among many other
important things, the Website Audit tool in SEOprofiler also checks the
security settings of your server:
You get a detailed check of the
security settings of your website, as well as tips on how to improve
The Website Audit tool in SEOprofiler
checks many things that can influence the position of your web pages in
search engines. If you haven't done it yet, create your SEOprofiler
account now and check the security settings of your website as well as
many other factors:
the audit tool now
Google: You can rank for medium
competitive keywords without links
seen Googlers say time and time again that you can rank without links
because Google will look at the content but most SEOs know that without
links, you cannot rank for anything somewhat competitive. [...]
So someone asked [Google's Gary Illyes], is it possible to rank for a
'medium competitive' keyword phrase without any links. And get this,
the domain is only one month old. Gary said, it is possible, but I
guess he means, anything is possible?"
404s are not a signal of low quality
are not a bad thing, they are a normal thing. Of course, you don't want
to return a 404 for a page that should exist, but a normal 404 is, um,
40x status codes are not a sign of a low quality site, it just means
there are certain URLs on your site that do not exist and that is okay."
Editor's note: Your website visitors should not see 404 pages when they
browse your website. Use the website audit tool to avoid disappointed
customers. The website audit tool also helps you to
remove errors that can lead to rankings problems.
Google use Chrome to discover new URLs for crawling?
results are pretty simple: Googlebot never came to visit either page in
the test. [...]
However, bear in mind that this test was specific to testing if they
used Chrome to discover new URLs. [...] This does not mean that Google
does not use Chrome data in other ways, such as to collect aggregate
user behavior data, or other metrics."
SEARCH +++ ENGINE +++ NEWS +++ TICKER +++
- Google AdWords launches location extensions.
- Judge OKs warrant to reveal who searched a
crime victim’s name on Google.
- Guardian pulls ads from Google after they
were placed next to extremist material.
- Does Google patrol the black hat forums
- Google can randomly share your search history with
friends through its new messaging app.