Getting high rankings on search
engines can be very difficult. It is important that you have plan
before you start to optimize your web pages and links. It's not enough
to get traffic to your website. It is very important that your web
pages get targeted traffic. Search engine optimization is not about
getting high rankings. It is about getting clicks from the right people.
Don't waste your
time on untargeted traffic
In the early days of the Internet,
people participated in traffic exchange programs. You joined a network
of websites that opened pop-under windows that contained a link to your
website. Your website would get thousands of visitors within a few days.
Unfortunately, none of these
'visitors' would buy something on your website. Although these traffic
exchange programs still exist, most website owners have understand that
these programs are pointless. However, a lot of business owners still
try to get high rankings for the wrong keywords.
targeted traffic: focus on the right keywords
If your website has high rankings for
the wrong keywords, you won't get targeted traffic. It does not make
sense to get high rankings for a keyword that seems to be related but
does not deliver people who are interested to buy.
For example, "car" is an extremely
popular keyword. If you manage to get high rankings for the search term
"car" then your website will get thousands of visitors per day. Of
course, you will also have to invest months into getting your website
on the first result page for that single term.
However, you won't get many sales from
people who find your website through that keyword. People who search
for "car" might be interested in anything that is related to cars:
general information, car tuning, car repair parts, tires, news, images,
etc. If you are selling products for auto cockpit cleaning on your
website then most of these visitors won't buy.
It is important that you concentrate
on targeted keywords that deliver targeted traffic (for example "auto
cockpit cleaning", "car dashboard cleaning", etc.). It is much easier
to get high rankings for these keywords, and you will get many more
sales from these high rankings.
targeted traffic: improve your SERP snippets
As said above, search engine
optimization is not about getting high rankings. It is about getting
targeted traffic. Getting your website on the first search engine
results page (SERP) is the first step. Then you have convince people
that they click your listing:
- Use compelling
website titles: The title is the first thing that
searchers see because it is the big clickable part of the listing on
the search results page. It should get the attention of the searcher.
Ideally, the title contains an incentive to click.
to optimize the description of your web page: Google and
other search engines often do not use the meta description of web pages
(especially if they think that they can provide a better description).
Nevertheless, a good meta description can help you to get more clicks
if search engines decide to show the description.
Include a compelling reason to
click your search result. Show benefits, value, solutions to problems,
meaningful URLs: a clear URL that indicates that the
searchers is getting the desired content on your page is much better
than a complicated URL with many parameters. If the URL contains words
that are related to the search, the searchers gets a confirmation that
your web page is relevant.
How to improve
your conversion rate
Further information about how to find
the best keywords and how to optimize the conversion rate of your web
pages can be found in our free search engine
optimization manual. You'll also learn how to improve other
elements of your website so that your pages get higher rankings on
Google and other search engines.
Save time and
money with the right tools
Search engine optimization involves a
lot of tasks. Many of these tasks can be done quicker and much more
efficiently if you use the right tools. If you haven't done it yet,
create your SEOprofiler account now. SEOprofiler offers many powerful
tools that help you to optimize your web pages as efficiently as