If your website serves multiple
languages and countries, it can be difficult to make sure that Google
and other search engines index your web pages correctly. There are
several ways to handle international content.
Use local domains for each language
A very good way to serve international
content is to use country specific domains. For example, use yourcompany.com
for the USA, yourcompany.de
for Germany, yourcompany.fr
for France, etc.
If you have a .de domain, it will be
much easier to get high rankings on German search engines. In addition,
a German website with German content is very easy to understand for website visitors and search engines.
It is much less confusing than a
website that contains English, German, Spanish and other content.
Let your visitors choose which language they want to see
Another way to present international
content is to let your website
visitors choose the appropriate version. Your homepage contains a
country and language selector to let users choose their favorite
After the selection, the user should
be redirected to a web page that has a unique URL, i.e. each language
version should use unique URLs.
If you use this method, it is
important that your web pages use the
x-default rel-alternate-hreflang annotation for the country selector
page, which was specifically created for these kinds of pages.
In general, this method is more
confusing than the first method. It's easier to make mistakes that can
lead to problems with search engines.
Redirect visitors automatically
Instead of letting your website
visitors choose, you can also redirect them based on their location and
their language settings. You can do this with 302 redirects or by
dynamically serving the right HTML content.
This method also requires the
annotation and you must also make sure that the language pages have
Automatic redirects can be annoying.
For example, if a person from the US is on vacation in Europe, it is
not good if the US version cannot be accessed. It's also easy to make
mistakes that can lead to indexing problems if you use this method.
Regardless of the method that you use
present your international content, you should make sure that all pages
have rel-alternate-hreflang annotations.
In addition, all pages must be accessible
for Googlebot (you can test this with the
website audit tool in
SEOprofiler). Visitors should also be able to visit different language
versions of your website.
Getting high rankings for international websites is even more difficult
than getting high rankings for regular websites. If you haven't done
it yet, try SEOprofiler now to find out how to improve the Google
rankings of your web pages:
Google and Bing increase Sitemaps
years, the sitemaps protocol defined at www.sitemaps.org stated that
each sitemap file (or each sitemap index file) may contain no more than
50,000 URLs and must not be larger than 10MB (10,485,760 bytes). [...]
We are increasing sitemaps file and index size from 10 MB to 50MB
(52,428,800 bytes). Webmasters can still compress their
Sitemap files using gzip to reduce file size based on the bandwidth
requirement; however, each sitemap file once uncompressed must still be
no larger than 50MB."
Editor's note: Google's announcement can be found here.
the Meta NoIndex tag doesn't save your Google crawl budget
John Mueller confirmed that using the meta noindex tag on your site
will not help you save your crawl budget. [...]
The only way for Google to know there is a noindex tag on the page is
to spend their crawl budget crawling the page to find the tag on the
page. [...] The meta tag only prevents the page from being indexed, not
Related: The canonical tag also does not save crawl
Mobile Friendly Test Tool allows you to submit pages to Google's index
has added the ability to submit a page to Google's index directly from
the new version of their mobile-friendly testing tool, which is at
Jeremy Waszak notified me of this change on Twitter yesterday and I
confirmed, it indeed does submit any page, not just your own, to the
Google index. This is in addition to using the Fetch as Google to
submit your pages, you can use this tool to submit any page to the
Editor's note: You can submit any website to Google here
. Submitting your site to
Google has no influence on the rankings of a website on Google. In
general, it is not necessary to submit pages to Google as Google finds
new web pages through links on other pages.
SEARCH +++ ENGINE +++ NEWS +++ TICKER +++
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gives answers, not just search results.
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AdWords Responsive Ads.
- How Google is tackling fake news, and why it should not
do it alone.
- Google: feature-phones are no longer
- Google indexing of Twitter appears
to be declining.