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Website downtime can affect user
confidence and user loyalty. It can also have a negative impact on your
bottom line. What can you do to avoid downtimes and what should you do
when your website is down?
is downtime and what are
the causes of downtime?
A website is 'down' when it cannot be
accessed by its users. This can happen for a variety of causes:
- Planned downtime:
Planned downtime happens when you update your server hardware or
software. Usually, this doesn't cause problems because you can do this
when not many people access your site. Usually, short downtimes at 4
a.m. aren't a problem.
failures: Hardware failures are the number one of cause
for many downtimes. The air conditioning fails on a hot day, an
excavator in your neighborhood damages an electric cable, etc.
failures: Software updates of some server components are
not compatible with other components, patches do not work as expected,
malware or viruses change the software, etc.
error or malicious users: Someone could accidentally
delete important files on your server, an unskilled operator changes
the server settings, hackers or malicious users damage your server
Storms, floods, earthquakes and other natural disasters damage your
The four types of downtime
Website downtime can have many
manifestations. All of them aren't good for your business. There are
hard downtimes, when your website cannot be accessed at all, and soft
downtimes, when your website is very slow:
- Hijacked page (hard
downtime): Your website URLs have been hijacked and they
display the content of another website and/or redirect to other URLs
and malicious content.
error (hard downtime): Your website shows a "503 service
unavailable" error message or another error message instead of the
actual content of your site.
page (hard downtime): Your website isn't loading at all.
page (soft downtime): Your website has a bad performance.
negative effects of
Website downtimes are bad for your
- Downtimes can cost a
lot of money: Several years ago, Amazon.com was down for
two hours. This single outage cost Amazon $3.48 million.
affect customer satisfaction: If your website is down,
people will buy the product elsewhere. If customers anticipate
technical problems when they access your site, they probably won't
trust you to give you their money.
engine rankings: If your website is consistently down
for a longer period of time, your search engine rankings will suffer
that you should do
before your website goes down
It is better to avoid long downtimes.
Do the following when your website is up and running:
- Backup your files:
Make frequent backups of your website files and your databases.
sure that your domain name registration is up to date:
Many websites are down because the owner forgot to renew the domain
name registration. Set the domain name on auto-renew or buy the domain
name for several years in advance.
your pages with the website audit tool: Check your
website with the website audit tool in SEOprofiler
to make sure that there are no technical errors that can cause problems
in the near future.
your website: The Uptime Monitor tool in SEOprofiler informs you about website downtimes
as they happen. That enables you to react quickly so that downtimes are
kept to a minimum.
you should do when your
website is down
If your website is down, do not panic.
Do the following to solve the problem:
- Confirm that your
website is down: It might be your Internet connection.
Check your site with the Uptime Monitor to make sure that
there really is a problem.
the cause: Try to find out why the website is down. Is
it a technical error, has your domain registration expired, is there a
your web host: Call your web host and ask them for help.
Most hosts can solve downtime problems quickly.
your users: Use your social media channels (Facebook,
Twitter, etc.) to inform your users about the outage. Do not leave them
in the dark.
panic: Most downtimes do not last long if you react
quickly. Help your team to solve the problem and stay calm.
Website downtimes are bad for your
business. Use the Uptime Monitor in SEOprofiler to make sure that you
keep downtimes to a minimum. If you haven't done it yet, create
your SEOprofiler account now:
Try it now
SEOprofiler offers many more powerful
tools that help you to improve your web pages. If you haven't done it
yet, try SEOprofiler now:
Google AdWords doesn't rank
expanded text ads better than standard text ads
a Google AdWords help discussion, Google's Cassie H. said that expanded
text ads do not get better rankings than standard text ads:
"Just to clarify, there will not be a preference given to expanded text
ads vs. standard text ads in terms of which ads will win an auction.
That's still based on your ad rank (bid + quality score)."
Expanded text ads and other Bing Ads editor updates
case you’re new to the world of ETAs, let us review. The new format
allows for two 30-character headlines (in lieu of a single 25-character
title), an 80-character description line (previously 71 characters),
automatically generated Display URLs based on the Final URL and two
15-character customizable 'Paths'
Notably, the Display URL paths are purely aesthetic and do not need to
contain active breadcrumbs from the Final URL. This allows advertisers
to further emphasize relevance through careful keyword placement."
Simplifying mobile search results
years ago, we added a mobile-friendly label to help users find pages
where the text and content was readable without zooming and the tap
targets were appropriately spaced. Since then, we’ve seen the ecosystem
evolve and we recently found that 85% of all pages in the mobile search
results now meet this criteria and show the mobile-friendly label.
To keep search results uncluttered, we’ll be removing the label,
although the mobile-friendly criteria will continue to be a ranking
SEARCH +++ ENGINE +++ NEWS +++ TICKER +++
- Google: No plans to build a mobile interstitials testing tool.
- Google warns it will crack down on “intrusive interstitials” in
- Bing Ads Editor version 11.2 features callout
extensions, custom ads for native ads, and efficiency updates.
- A search for ** on Google shows local
- Only seeing one organic listing in Google. The