to the latest issue of our newsletter!
Here are the latest website promotion
and Internet marketing tips for you.
We hope that you enjoy this newsletter
and that it helps you to get more out of your website. Please forward
this newsletter to your friends.
Duplicate content is an issue for many
webmasters. Although there is no penalty for having duplicate content
on your website, Google's ranking algorithms filter duplicate content
so that it can look like a penalty.
Google's definition of duplicate content:
"Duplicate content generally
refers to substantive blocks of content within or across domains that
either completely match other content or are appreciably similar.
Mostly, this is not deceptive in origin."
Examples of non-malicious duplicate
content could include:
- Discussion forums that can generate
both regular and stripped-down pages targeted at mobile devices
- Store items shown or linked via
multiple distinct URLs
- Printer-only versions of web pages
problem with duplicate content?
Google tries hard to index and show
pages with distinct information. This filtering means, for instance,
that if your site has a 'regular' and 'printer' version of each
article, and neither of these is blocked with a noindex meta tag, Google will
choose one of them to list.
If the content of a page can be found
on multiple pages, Google only displays one of these pages in the
search results. Unfortunately, this might not be the page that you want
How to find
duplicate content on your website
The Website Audit tool in SEOprofiler
makes it easy to find duplicate content on your web pages. The Website
Audit tool analyzes all pages of your site and it shows you the pages
that contain duplicate content:
Click the 'Show pages' button on the
page to get the different pages that contain the duplicate content.
How to fix
duplicate content problems
Removing duplicate content from your
pages will have a positive influence on the rankings of your web pages.
There are several things that you can do to avoid duplicate content
- Use 301
redirects to redirect visitors to the correct pages on your
use the same link to link to a page, i.e. do not link to /page,
/page/index.htm and /page/.
the rel=canonical attribute to inform Google about the preferred
version of a page. Details
about the attribute can be found here. For most duplicate
content issues, this is the best solution.
country-specific domains for country-specific content. Use domain.de
instead of domain.com/de.
your content carefully. If the websites that show your content are more
popular than your own websites, they will be shown in Google's search
long boilerplate texts on all pages. Better link to a page with the
similar pages. If you have several pages with similar content, consider
merging them into one page.
In addition to the Website Audit tool,
SEOprofiler offers many more tools that help you to get better rankings
on Google and other search engines. Create your SEOprofiler account now
and check your website for duplicate content:
the audit tool now
Was there a Google algorithm
update on April 17th & 18th?
seems to have been a Google algorithm update. Not at Fred, Penguin or
Panda levels but an smaller but yet significant update that caused both
a lot of chatter in the community as well as set most of the automated
tracking tools off.
We have threads at both WebmasterWorld and Black Hat World with the
discussion. [...] more and more are saying they have seen some
significant changes. The update seemed to have lasted about two days."
how we fought webspam - webspam report 2016
security continues to be a major source of concern. Last year we saw
more hacked sites than ever [...] We continued to see that sites are
compromised not just to host webspam. We saw a lot of webmasters
affected by social engineering, unwanted software, and unwanted ad
Since more people are searching on Google using a mobile device, we saw
a significant increase in spam targeting mobile users. In particular,
we saw a rise in spam that redirects users, without the webmaster’s
knowledge, to other sites or pages, inserted into webmaster pages using
widgets or via ad units from various advertising networks."
gives us answers—but deprives us of intelligence
reveal our deepest inner thoughts, fears, and desires to search-engine
technologies, replacing the intimate human services otherwise offered
by teachers, doctors, librarians, friends, confidants, psychiatrists,
religious representatives, and respected elders.
This problem is underscored by worrying reports that document UK
students citing 'fake news' as objective facts in schoolwork and
classroom debates, US sixth graders being taught 'news literacy' out of
necessity, and the global epidemic of a 'post-truth' era that still
finds no clear solutions or remedies."
SEARCH +++ ENGINE +++ NEWS +++ TICKER +++
- Google’s Featured Snippets are not only often wrong, they’re also damaging to small businesses.
- Google is a monopoly - and it's crushing the internet.
- Is it time to break up Google?
- Google pushes fake news, hate-speech workshops on UK teens.
- Bing refines its copyright removals process.
- Google plans ad-blocking feature in
popular Chrome browser.
- Google Home now supports multiple users.
- Google shows “suggested clip” feature in
- Google introduces automated smart display campaigns.