If you worked on your website to get
high rankings for your targeted keywords, chances are that there a
dozens (sometimes hundreds) of hidden keywords for which you have high
These hidden rankings are a good
opportunity to get more customers.
What are hidden
Hidden rankings are rankings in the
top 100 positions of Google that you are not aware of. You probably
didn't promote these keywords directly. By optimizing the pages that
ranking for these keywords with the right call-to-action, you can bring
addition high-quality organic traffic to your website.
The organic traffic that you get
through search engines should be boosted and cultivated. Every good
keyword for which your website has high rankings is a sign that search
engines find your website trustworthy.
Why does your
website have hidden rankings?
Hidden rankings are a normal side
effect of modern ranking algorithms. Google and other modern search
engines don't focus on keywords. They focus on topics. If you want t
get high rankings, your website must be relevant to a topic, not
relevant to a single keyword.
By optimizing your pages for keywords
that are closely related to the topic of your website, you
automatically include keywords that are related to your site in the
content of your web pages. The SEO activities that target your main
keywords automatically also influence the other keywords that appear on
your web pages
As a result, many websites have high
rankings for these other keywords in the top 50-100 results.
How can hidden
rankings help your website?
Improving the rankings for these
keywords is relatively easy because search engines already find your
web pages relevant to these keywords.
In addition, your SEO activities might
have focused on Google. Without knowing it, you might also have high
rankings on Yahoo and Bing. These two search engines also can
contribute to the number of visitors that come to your website.
How to discover
your hidden rankings
Manually searching for your hidden
rankings can be a frustration task because you don't know what to look
for. That's why we developed the Ranking Profiler.
In addition to analyzing the Google
Rankings of your competitors, the Ranking Profiler tool also helps
you to discover the hidden rankings of your website.
Just enter the URL of your website in
the Ranking Profiler and go to the 'Ranked keywords' page:
In this example, the Ranking Profiler
found more than 20,000 keywords for which the website has rankings. Now
you can either use the export command of the Ranking Profiler to export
these keywords, or you click the button at the top of the page to add
the visible pages to the Ranking Monitor in SEOprofiler.
After adding the newly found keywords
to the Ranking Monitor in SEOprofiler, the Ranking Monitor will
automatically check the position of your web pages for these keywords
on Google, Google Mobile, Yahoo and Bing.
The Ranking Profiler can also help you
to impress future clients. Show potential clients that you know the
keywords for which they are ranked and that you have done your homework.
The Ranking Profiler tool also enables
you to show your clients keywords that could rank higher.
You can also use the Ranking Profiler
tool to find the best keywords for a niche. Analyze the leading
websites of a niche with the Ranking Profiler to get the best keywords
that lead to results in that niche.
The Ranking Profiler tool also enables
you to spy on your competitors. Just enter the URL of a competitor in
the Ranking Profiler and you will see the keywords and the pages for
which your competitors has rankings.
you need to get high rankings
The Ranking Profiler is only one of
the tools that you get with SEOprofiler. SEOprofiler also offers the
AdWords Profiler tool (which enables you to analyze the Google AdWords
campaigns of other websites), the Link Profiler tool, and many more
tools that help you to improve the position of your web pages on Google
and other search engines.
If you haven't done it yet, try
Google: make your mobile pages and your desktop pages equivalent
"Google’s John Mueller suggested that
you should migrate your m.example.com subdomains for mobile websites to
responsive before Google releases the mobile first index.
currently indexes your desktop site and the m. subdomain of your site
isn’t fully indexed. When Google’s index goes mobile first, the m.
subdomain of your site will be the main version of your website and a
migration to www might take months. [...]
John Mueller added
that the mobile pages should be fully equivalent in content and
functionality regardless of indexing. If that is not the case now, you
should fix your pages."
Related: Google won't launch the mobile first index on a single day.
Google’s Gary Illyes: Google likes breadcrumb navigation
"On Twitter, Google’s Gary Illyes confirmed that Google likes breadcrumb navigation links.
general, Google likes websites that provide a good user experience and
websites with a clear navigation. Breadcrumb navigation helps shows how
a website can be found within a site."
Google site move with new URL can take 3 months; not 2 weeks
"Gary Illyes said that when you do a
site move, so you get a brand new domain name and want to rebrand to
that domain - it can take 3 months or so for Google to pick up on all
the changes. [...]
He said it can take two weeks for some sites but for larger sites, it is more like 3 months, not even close to two weeks."
Google’s John Mueller: we might skip URLs that repeat the same path element many times
"In an online discussion, a webmaster asked why his dynamic website was not indexed properly.
Google’s John Mueller explained that Google might not index URLs that repeat the same path element multiple times."
SEARCH +++ ENGINE +++ NEWS +++ TICKER +++
- Google: moving domains won’t help if your website has low quality.
- Upper and lower case letters in URLs do not matter for Google.
- Google patents extracting facts from the web.
- Google's John Mueller: checkmarks in web page titles look spammy.
- Google: content stitching or quilting is not near duplicate content.
- Google's Gary Illyes cannot apply manual penalties to websites.
- Google pushes framework for law enforcement access to overseas data.