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How to avoid Google penalties

If you use spam methods to promote your website, Google will penalize your site. It can be very difficult to recover from a website penalty. This article shows you how to avoid Google penalties. You'll also learn how to recover from a Google penalty.
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Google: SEO is all about not requiring search engines to read your mind

Google's John Mueller posted on Twitter that SEO is all about not requiring search engines to read your mind. There are many things that you can do to show search engines what you want.
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How to migrate your website to a new domain

Sometimes, it can be necessary to change the URLs of your existing pages. For example, URLs might change from HTTP to HTTPS. It can also be that your domain name changes from old.com to new.com, or that your new content management system (CMS) uses a new URL structure. Read this article to learn how to migrate your website to the new URL structure.
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Three critical things you need for successful SEO

Search engines are the first choice when people are looking for information. If your website is listed for the right keywords, your business will get many new customers. There are three basic requirements if you want to attract new customers to your website with a successful search engine optimization campaign.
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New in SEOprofiler: even more locations for local SEO and rank tracking

Most searches on Google are done on smartphones and other mobile devices. Many of these searches have a strong local touch. That means that people get different search results based on the location from which they search.
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Search engine optimization for international websites

Is your website available in multiple languages? Do you sell your products internationally? If you have an international website, you have to ensure that Google and other search engines index your web pages correctly. This article helps you to get your web pages into the right local versions of Google.
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Discovering, evaluating and indexing: how Google ranks your web pages

If you want to be listed on Google, Google must be able to discover, evaluate, and index your content. What's the difference between these steps and how can you facilitate the process?
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How to recover your rankings after a ranking drop

Have your rankings on Google dropped during the past few weeks? Search engine ranking algorithms change all the time. Fortunately, there are things that you can do to recover your rankings.
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Search engine optimization (SEO): SEO agency or in-house SEO?

Duplicate content can lead to ranking problems on Google and other search engines. Although there is no duplicate content penalty, your web pages might not rank as well as they could if their content can also be found on other pages.
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How to fix duplicate content problems

Duplicate content can lead to ranking problems on Google and other search engines. Although there is no duplicate content penalty, your web pages might not rank as well as they could if their content can also be found on other pages.
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How Google handles JavaScript

Google can handle websites with JavaScript. However, there are several things that you should do to ensure that Google can index the content of your web pages correctly.
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Google releases link spam update

Google has released the link spam update. How does this affect your website and what do you have to do now to improve your rankings?
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Official: How Google ranks web pages

Google has added a new feature to the US search results. You'll get more information about your results to help you make sense of the information and figure out which result will be most useful. Learn how to optimize your web pages for Google.
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Google: don't confuse search engines

Google's John Mueller said on Twitter that the job of an SEO is not to confuse search engines. If you want something to happen, ensure that Google can understand your web pages. Fortunately, the website audit tool helps you to do that as efficiently as possible.
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Official: how Google ranks search results and prevents spam

In a podcast that is also available on YouTube, Google's John Mueller, Gary Illyes, Martin Splitt and Duy Nguyen spoke about how Google ranks search results and prevent spam.
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Google has released the July 2021 core update

Google has announced the release of the July 2021 core update on Twitter: "The July 2021 Core Update, previously announced, is now rolling out [...] These typically take 1-2 weeks to finish." Many webmasters reported a recovery from the ranking drops that happened after Google's previous core update.
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