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Official: How Google ranks web pages

Google has added a new feature to the US search results. You'll get more information about your results to help you make sense of the information and figure out which result will be most useful. Learn how to optimize your web pages for Google.
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Google: don't confuse search engines

Google's John Mueller said on Twitter that the job of an SEO is not to confuse search engines. If you want something to happen, ensure that Google can understand your web pages. Fortunately, the website audit tool helps you to do that as efficiently as possible.
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Official: how Google ranks search results and prevents spam

In a podcast that is also available on YouTube, Google's John Mueller, Gary Illyes, Martin Splitt and Duy Nguyen spoke about how Google ranks search results and prevent spam.
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Google has released the July 2021 core update

Google has announced the release of the July 2021 core update on Twitter: "The July 2021 Core Update, previously announced, is now rolling out [...] These typically take 1-2 weeks to finish." Many webmasters reported a recovery from the ranking drops that happened after Google's previous core update.
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ISSUE 1000: Google has released a spam algorithm update

On Twitter, Google confirmed a spam algorithm update. The update is global and currently covers web page and image results.
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Google: Quality is a site-wide ranking signal

In a video on YouTube, Google's John Mueller said that Google needs to understand the overall website. Google ranks single web pages but they also consider the quality of the website.
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Keyword suggestion tool: how to find the best SEO keywords for your website

You need good keywords if you want to get high rankings on Google and other search engines. If you optimize your web pages for the right keywords, you will get more customers.
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Two Google core updates (one in June, one in July)

Google has announced two core updates for this summer. The June 2021 Core Update was announced some days ago. As not all planned improvements for the June 2021 update are quite ready, there will be another core update in July.
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Google: you should check 5xx errors on your website

Google's John Mueller said on Twitter that you should check the 5xx errors on your website. The website audit tool in SEOprofiler helps you to find 5xx errors on your website quickly and easily.
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Official: you do not need a high score in all three Core Web Vitals for a ranking boost

In a web vitals video on YouTube, Google's Philip Walton and John Mueller explained that you do not need a high score in all three Core Web Vitals (CWV) to get a ranking boost. Read this article to learn more about this topic.
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The winner takes it all (in round three)

Website promotion is often a "the winner takes it all" game. The best website will get the deal and all other websites will get nothing, no matter how good they are. This article helps you to be the winner.
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Google does not click the load more buttons on your website

Google's John Mueller said in a webmaster hangout on YouTube that Google's probably won't see your content if it is hidden behind a 'load more' button or a scroll event. You also should avoid JavaScript on your website.
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Keyword research done right: how to find the best keywords for your website

The keywords that you choose for your SEO campaigns determine the audience that will come to your site. How do you find the right keywords that attract the right audience? Here's a step by step guide.
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How to get fast SEO results

Search engine optimization (SEO) can be complicated if you do not have a clear plan. The following things help you to get SEO results fast.
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Why you need SEO for your business

Organic search engine optimization (SEO) is important if you want to get new customers. You're leaving a lot of money on the table if you do not optimize your website.
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Better keywords = more customers

The keywords that you choose for your web pages are the most important factors that decide whether you will succeed with your website or not. A number 1 listing on Google can be pointless if you have that listing for the wrong keyword.
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