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Structured data markup is not just for Google (but does it always make sense)?

Structured data markup helps Google's ranking algorithm to understand your content more accurately. If you add structured data to your website, your pages may become eligible to be shown with an enhanced appearance in Google's search results. However, there is a risk to using structured data markup on your website.
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New in SEOprofiler: more features in the Competitor Traffic Profiler tool

We have improved the Competitor Traffic Profiler tool in SEOprofiler. The Competitor Traffic Profiler tool enables you to spy on the website traffic of other websites. The new improvements make it even easier to work with your competitor data.
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New in SEOprofiler: even more keyword suggestions for the ranking monitor

We have improved the page 'Keyword suggestions' in the Ranking Monitor. The extended keyword suggestions page enables you to find even more keywords for your website than before.
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Your alternative to Google's Keyword Planner

If you want to get high rankings on Google and other search engines, you need good keywords. Optimize your web pages for the keywords that your customers are searching for on Google and you will get more customers.
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New in SEOprofiler: spy on the website traffic of your competitors

The new Competitor Traffic Profiler tool enables you to spy on the website traffic of your competitors. Compare the key metrics of multiple competitors and create reports in your company design for your clients.
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Official: Google, SEO, and JavaScript

In a video for beginners, Google's Martin Splitt talked about JavaScript and SEO. Here are the main facts from that video. The article also contains JavaScript and SEO informatin for professionals.
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Google announces June 2019 broad core algorithm update

Google has announced a broad core algorithm update for June. It's called the June 2019 Core Update and, according to Google, it's nothing special or particular big.
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Keyword research: how to find the most lucrative keywords for your website

Search engine optimization (SEO) can help you to grow your business dramatically. The keywords that you choose for your SEO campaigns determine the audience that will come to your site. How do you find the right keywords that attract the right audience?
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New in SEOprofiler: the much improved keyword suggestion tool

We have released a major new version of our keyword suggestion tool. The new keyword suggestion tool helps you to find the best keywords for organic search engine optimization and paid search advertising.
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Google: don't use TF-IDF to optimize your web pages

In a webmaster hangout on YouTube, Google's John Mueller said that you shouldn't rely on TF-IDF to optimize your web pages for high rankings. What is TF-IDF and what are better ways to optimize your web pages?
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Is search engine optimization the same as following Google's advice?

Search engine optimization is important if you want to get high rankings on Google. But is search engine optimization the same as following Google's advice? Of course, it's advisable to follow most of Google's recommendations. However, you should do more than that. Here are four things that you should consider.
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When to use the nofollow tag (and when to avoid it)

Some webmasters are not sure when to use the nofollow tag. Should you use it in links to your own website? Can it help you with 'crawl prioritization'? When should you avoid the nofollow tag?
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How to improve your Google rankings by improving your internal links

The links on your own website can influence the position of your web pages in Google's search results. Good internal links make it easier for your pages to be indexed and ranked by Google.
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How to implement expertise, authoritativeness and trustworthiness (E-A-T) for Google

Google wants to show credible pages in its search results. For that reason, Google's Search Quality Evaluator Guidelines ask website evaluators to check the implementation of E-A-T principles (expertise, authoritativeness and trustworthiness). Can your website deliver?
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How much does SEO cost? How can you get more for your money? What should you do?

If you want to survive the fierce online competition then you need SEO. The question is not if you should invest in SEO but how much you invest. SEO can be very expensive. How can you get more for your money?
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Google: Don't mix mobile URLs and responsive design

Having a website that works well with mobile devices is very important as about 60% of all visitors view websites on Smartphones. But should you use mobile URLs, or should you use responsive web pages? Can you combine both?
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