Weekly SEO news: 6 July 2021
Welcome to the latest issue of our newsletter. Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. Google has released the July 2021 core update

Google has announced the release of the July 2021 core update on Twitter: "The July 2021 Core Update, previously announced, is now rolling out [...] These typically take 1-2 weeks to finish." Many webmasters reported a recovery from the ranking drops that happened after Google's previous core update.

2 Google core updates

What you should do now

The July 2021 core update is the second part of the June 2021 core update.

Most sites won’t notice either of these updates, as is typical with any core updates. Of course, any core update can produce drops or gains for some content. Nothing in a core update is site-specific.

Google's advice for core updates remains the same. Core updates do not penalize websites. For example, cleaning your links won’t help if your rankings drop after a core update. Instead, it’s likely that other websites do something better than your website.

If you want to get high rankings with Google's new ranking algorithm, just do the usual things that are needed to get high rankings:

1. Create web pages with good content

Your website should contain many pages that are related to the topic of your website. If the content of your website is unique, it will be much easier to get high rankings on Google (and other search engines).

Optimize the pages of your website for your keywords and make sure that your web pages are error-free.

2. Get good links from other websites

If your web pages have good links from related websites, they will rank higher than other pages that do not have these links. Analyze the links that point to your site and improve the links that point to your web pages.

If there are unnatural links to your web pages, you should remove these bad links.

3. Make sure that your website is mobile-ready

Most people visit websites on smartphones. For that reason, it is very important that your website works with mobile phones. The website audit tool in SEOprofiler can check if your pages can be indexed by mobile search engine robots.

4. Use structured data markup code

Although structured data markup code is not necessary to get high rankings, rich results help to improve the look of your website on Google’s search results pages. The Rich Results Creator in SEOprofiler helps you to create necessary code as easily as possible.

How to check if your rankings have changed

You can monitor the rankings of your web pages with the Ranking Monitor in SEOprofiler. The Ranking Monitor enables you to react when your rankings drop.

The Ranking Monitor also shows the days on which algorithm updates happen so that you can quickly see if a ranking change might be related to an algorithm update.

The tools in SEOprofiler also help you to optimize your web pages for Google's ranking algorithm.

You get everything you need to get high rankings on Google and other search engines: keyword research tools, web page optimization tools, SEO website audits, uptime monitoring, and much more.

Optimize your website now

2. Internet marketing news of the week

GoogleGoogle: Web Stories are essentially just web pages

"Web Stories are essentially just web pages, so you can list them in sitemaps as appropriate. I don't know if there are any special requirements from the News side for news sitemaps though."

It can take hours to weeks for new content to be indexed, says Google

"It can take 'several hours to several weeks' for Google to index new content or updated content, John Mueller said. But sometimes it can take longer due to either technical issues with your website or because GoogleBot is busy doing other things; like indexing more important sites."

Editor's note: Ensure that Google can index all of your web pages by checking your website with the website audit tool.

John MuellerGoogle: page experience update does not have a whitelist list

"Google's John Mueller said as far as he knows the page experience update does not have any exception list or whitelist. Meaning, there is not a list of sites where Google says do not apply the page experience update to."

Editor's note: If you want to be sure that Google ignores the links, use the link disinfection tool in SEOprofiler.

How MUM improved Google Searches for vaccine information

"Our ability to correctly identify all these names is critical to bringing people the latest trustworthy information about the vaccine. [...] With MUM, we were able to identify over 800 variations of vaccine names in more than 50 languages in a matter of seconds."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google testing new 'Popular Products' results.
  • About 12% of all Top Stories URLs now are non-AMP URLs.
  • Google rolls out ‘more streamlined’ Discover feed on Android that removes article descriptions.

3. Previous articles