Weekly SEO news: 21 July 2021
Welcome to the latest issue of our newsletter. Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Google: don't confuse search engines

Google's John Mueller said on Twitter that the job of an SEO is not to confuse search engines. If you want something to happen, ensure that Google can understand your web pages. Fortunately, the website audit tool helps you to do that as efficiently as possible.

How to remove errors and confusing elements

Eliminating website errors leads to higher rankings in search engines. An improved UX (user experience) leads to more sales.

  • Remove technical errors that keep search engines away.
  • Improve web page elements that can perform better.
  • Eliminate spelling mistakes.
  • Discover technical problems that only search engines see.

The website audit tool in SEOprofiler checks your web pages quickly and easily. Just enter your website URL and the website audit tool will immediately create a report for you:

SEO audit overview: errors, warnings and notices

Get a comprehensive SEO website audit report

The website audit tool in SEOprofiler checks all things that have an impact on the indexability of your web pages.

The issues are grouped into errors (critical), warnings (important, but not critical) and notices (not critical). Correcting these issues ensures that search engines can index all of your pages correctly.

The website audit tool also checks other things such as spelling mistakes, the security settings of your site, duplicate content, click depth, and much more.

SEO website audits for mobile web pages

The majority of online searches are carried out on mobile devices. It is important that your web pages can be accessed from these mobile devices.

The website audit tool enables you to check your web pages as if they were accessed from a mobile phone.

Ensure that your web pages work on smartphones, tablets, desktop computers and all other devices.

SEO audit settings: check your mobile pages

Analyze the internal links on your website

The internal link structure of your website has an impact on how search engines index and rank your web pages.

The website audit tool checks the internal link structure of your website, and it tells you how many clicks visitors and search engines need to access the pages on your site.

Get the most linked internal pages of your website, the most linked images, etc. You also get an analysis of the external links.

SEO website audit: the internal link structure of a website

Optimize the performance of your web pages

Google and other search engines prefer fast web pages. The website audit tool checks how quickly your web pages load.

Find slow pages on your website and improve their performance. Faster pages get better rankings.

The faster your web pages load, the better. The website audit tool helps you to improve the performance of your web pages.

SEO audit: web page load time

Fix duplicate content problems

Although there is no penalty for duplicate content, it is more difficult to get high rankings with duplicate content.

The reason for that is that search engines have to decide which version of the pages with the same content they pick for the results. More often than not, they pick the wrong pages.

The website audit tool helps you to identify and delete duplicate content on your website.

SEO audit: eliminate duplicate content

Analyze the indexability of your web pages

Can search engines index all of your web pages? You might block search engine bots without knowing it.

The website audit tool checks the indexability of your web pages and the response codes that your web pages send to visitors.

If your pages send the wrong HTTP status response codes, search engines won't visit your pages. The website audit tool makes sure that search engines can visit all pages.

SEO audit: web page indexability

How does your website look on different devices?

A website that looks great on desktop computers might look horrible on tablets or smartphones.

As many people access the Internet from tablet computers and smartphones, it is very important that your website looks good on these devices.

The website audit tool shows you how your website looks on desktop computers, tablet computers, and smartphones.

SEO audit: different devices (desktop, tablets, smartphones)

Check the security settings of your server

Your website should be secure and it should be protected against attacks. The website audit tool checks the security settings of your website.

Google prefers secure HTTPS pages. Although it is only a minor ranking signal, secure web pages get better rankings.

SEO audit: the security settings of your server

Your website has errors that need to be fixed

Even if you're thing that your website is error-free, it's probably not.

The more pages your website has, the more likely it is that there are many errors that have to be corrected.

Even if your web pages were error free when you published them, there can be several things that you have to fix: links can get broken, servers can have problems, there might be duplicate content issues, etc.

All of these errors can have a negative impact on the search engine rankings of your web pages. The website audit tool helps you to make sure that your web pages do not contain errors that can cause problems with search engines.

Remove your website errors now!

Create your SEO website audit report now and remove all errors. You can create your SEOprofiler account here:

Optimize your website now

2. Internet marketing news of the week

John MuellerGoogle: don't worry about crawl budget

"Most sites don't have to worry about crawl budget, and if you feel your site does have an issue with it, then individual URLs aren't going to change that, so I wouldn't bother either way."

Google Ads "Signal" label indicates optimized targeting is enabled

"Optimized targeting uses audience & demo inputs as signals to find more conversions within campaign goal, so you'll see impressions outside of your set targeting signals."

Google concludes FLoC origin trial

"At the conclusion of its origin trial, FLoC seems far from ready for adoption, having failed to gain a foothold in the industry. The concern is that Google may ram FLoC through anyway using the weight of Chrome’s market share, despite the web community’s chilly reception.

Although these proposed changes to ad tech will impact the entire industry, as well as regular internet users, Google does not intend to disclose any of the private feedback the company received during FLoC’s origin trial."

Answers to some common questions about appearing in Google News

"News content can appear on several different Google products, including Google News, Google Search, Google Assistant, YouTube, and Discover. For the purposes of this post, we'll focus on Google News and the News surfaces within Google Search, since most publisher questions pertain to these products."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google's John Mueller: forum links don't work for SEO.
  • Google's John Mueller:  Use AMP or not, that's up to you.
  • Google testing ads for hotel branded searches.
  • Delete the Google searches of the last 15 minutes.
  • Google India has "People Card" results.
  • Google engineer who criticized company in viral comics on why he finally quit.

3. Previous articles