Weekly SEO news: 24 August 2021
Welcome to the latest issue of our newsletter. Here are the latest website promotion and Internet marketing tips for you.

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Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Search engine optimization (SEO): SEO agency or in-house SEO?

Many people hire SEO agencies to do their SEO work. While this can be a good solution for some companies, there are several advantages of optimizing your web pages for yourself.

SEO agency or in-house SEO

1. SEO is all about your business

When you hire an external SEO company, you hire a company that does not know your customers as well as you do. They also do not know your business processes as well as you do. Optimizing your website means that many different things have to be done. If everything is done in-house, things can happen much faster.

2. In-house SEO is often more efficient

Communicating with an SEO agency can take a lot of time. In general, it takes some time until the agency understands what you really want. They also have other clients and you might not be their top-priority.

If you optimize your website for yourself, you can implement things much more quickly. Your in-house team knows what's important and your team knows your customers. It's much easier to get results then.

In addition, in-house search engine optimization is much more transparent. You have all of the data and you know exactly what's going on.

3. It's about money

As mentioned above, SEO agencies can be a good solution for many businesses. Unfortunately, SEO agencies are also quite expensive. You can expect around $2,500/month for an SEO agency that actually delivers results. Fortunately, you can automate many things that SEO agencies do for you with the right tools. For example, SEOprofiler can do the following for you:

  • Regular website audits: the website audit tool in SEOprofiler automatically checks the content of your web pages and it shows you all the errors that should be corrected.
  • Regular link profile audits: the link profiler tool in SEOprofiler shows you the link structure of your website. It also shows the links that could have a negative influence on the rankings of your web pages.
  • Regular reports: use the scheduler in SEOprofiler to automatically get SEO reports by email. You can also view your reports online and you get access to all important key metrics.
  • On-site optimization: the Top 10 Optimizer tool in SEOprofiler analyzes the content of your web pages.
  • Regular position checks: the ranking monitor in SEOprofiler checks the position of your web pages on Google, Google Mobile and Bing. You can specify the exact city from which the rankings should be checked. The ranking monitor informs you about dramatic ranking changes, it shows easy ranking opportunities, and much more.

Instead of the $2,500 that the average client pays his SEO agency for these services, you can get all of this for a much lower price with SEOprofiler. SEOprofiler is a do-it-yourself SEO tool that helps you to get better rankings on search engines.

Even if you only use the fully automated reporting tools in SEOprofiler, you will save a lot of money. If you use all tools in SEOprofiler, you will save even more.

Should you hire an SEO agency?

This depends on your requirements. If you have the money, hiring an SEO agency or an SEO professional can be a good solution. To get results, you should invest at least $2500 per month. If you pay less, you'll only get automated reports (which you can run for yourself with the right tools):

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2. Internet marketing news of the week

GoogleGoogle link spam update still rolling out over 3 weeks later

"Google announced on July 26, 2021, three-weeks and two days ago, that it started to roll the link spam update and that update would take about two-weeks to roll out. [...] It is hard to know if the unconfirmed updates we've been seeing over the past week or not. In fact, today we are seeing some early signs of another update - maybe it is related to the tail end of this link spam update or maybe something else."

John Mueller SEO insights from 08/06/2021 office hours hangout

"We are here to recap the last hangout from August 6, 2021, and deliver the goods on SEO insights from John Mueller into the following topics: Expired domains ranking in Google, how to deal with people who steal your content, whether minor language differences matter for SEO, if offline branding affects SEO."

John MuellerJohn Mueller: Can a noindex, follow page accumulate and distribute PageRank?

"You won't like the answer, but it's "sometimes." In practice, I'd decide whether you want a page to be indexed or not, and assume that if it's not indexed, then it's not used for indexing."

Google Search rival DuckDuckGo: What to know about the private search engine

"If you've ever searched for a pair of shoes, only to have ads for those same shoes pop up on seemingly every site you visited for the next month, you've seen the obnoxious side of online tracking. Enter DuckDuckGo: a search engine that pledges not to track you and also keep your search activity anonymous."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google: Title tags are not always exactly used as titles.
  • Google Ads: Better control over Smart Bidding with conversion value rules.
  • Google might be testing green prices in their Shopping carousel.
  • Google Ads: New settings to help you customize Auto optimize.
  • Jeremy Keith resigns from AMP advisory committee because it remains a Google product.
  • Google gave phone makers extra money to ditch third-party app stores.

3. Previous articles