Weekly SEO news: 21 September 2021
Welcome to the latest issue of our newsletter. Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. New in SEOprofiler: even more locations for local SEO and rank tracking

Most searches on Google are done on smartphones and other mobile devices. Many of these searches have a strong local touch. That means that people get different search results based on the location from which they search.

local SEO with SEOprofiler

Rank tracking for all 111,173 locations that are supported by Google

We have added 9,358 new locations to SEOprofiler. The ranking monitor in SEOprofiler enables you to check the positions of your web pages in these locations. We support all locations that are supported by Google. For example, 53,869 positions in the United States, 6,302 in India, 6,260 in Germany, 4,919 in the Netherlands, etc.

Why is local rank tracking important?

Different regions have different search results. For example, searchers in New York get different results for the keyword "plumber" than people in San Francisco.

The Ranking Monitor checks your rankings in 169 countries and languages. You can check your local rankings from all locations that are also supported by Google.

How to set a ranking check location

Setting the location for the ranking check is easy. Just click the "Add your keywords" button on the "Ranked keywords" page:

add locations for local ranking checks

Then enter the keywords that you want to check and select a country. Start typing a city name to get location suggestions:

select a location for local SEO

Your local SEO rank tracking solution

Local rank tracking is is important if you have a brick and mortar business. Your website must be found for searches that are done by potential customers in the area where your business is located.

The Ranking Monitor in SEOprofiler enables you to track your rankings on city-level. You can specify the exact location from which your rankings should be checked (cities, zip codes, airports, etc.). If you do business in multiple locations, you can track all the locations in one campaign.

Local results tracking for businesses without websites

Google also shows businesses that do not have a website in the local results.

The Ranking Monitor monitor enables you to track the positions of these businesses in the search results, even if Google does not show a website address.

Just enter the business name and the Ranking Monitor will take care of it. It’s really easy.

Try SEOprofiler now risk-free

If you haven't done it yet, create your SEOprofiler account now. In addition to the ranking monitor, SEOprofiler offers many more powerful SEO tools that help you to get higher rankings on Google and other search engines.

Check your rankings now

2. Internet marketing news of the week

GoogleOfficial: More information on how Google generates titles for web page results

"Based on your feedback, we made changes to our system which means that title elements are now used around 87% of the time, rather than around 80% before. Why not use title elements 100% of the time?

Since 2012, we've used text beyond title elements in cases where our systems determine the title element might not describe a page as well as it could. Some pages have empty titles. Some use the same titles on every page regardless of the page's actual content. Some pages have no title elements at all."

Editor's note: You can check the titles of your web pages with the website audit tool in SEOprofiler.

Do images impact ranking on Google?

"According to this case study: Larger/better quality photos are better for ranking, having a photo that matches what Google is looking for can have a positive impact on ranking, having a photo that doesn’t match can have a negative impact. How much images contribute to ranking likely varies based on the query or industry."

BingMozilla tests Microsoft Bing as the default Firefox search engine

"Google and Mozilla reportedly signed a deal where Google pays between $400-$450 million per year until 2023 for Firefox to use Google Search as the default search engine. With this deal being the largest revenue generator for Mozilla, it comes as a surprise to see that they have now started experimenting with Bing as the default search engine for a small subset of users."

Google: Don't remove old news from your news site for SEO reasons

"Google's John Mueller said he would not recommend that you remove old content or old news from your news site for SEO reasons. He said 'I don't think you would get a lot of value out of removing just old news.'"

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • John Mueller: Picking cute words, typos, or "SEO keywords" as brand or product names happens all the time.
  • Google is testing active pricing forms for new cars in US directly on SERP's.
  • John Mueller: It's not a requirement to add author names, but it is a good practice.
  • Apple and Google go further than ever to appease Russia.
  • John Mueller: Intrusive interstitials have a (negative) ranking effect.

3. Previous articles