Weekly SEO news: 26 October 2021
Welcome to the latest issue of our newsletter. Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. Internal links can lead to better rankings on Google

The links on your own website have an impact on the position of your web pages in Google's search results. Good internal links make it easier for your pages to be indexed and ranked by Google.

Internal links can lead to better rankings on Google

Why are internal links important?

Links are one of the most important signals in Google's ranking algorithm. Most people know that links from external pages are important. However, the internal links on your website also contribute to your rankings:

Google gives more value to pages with many links. Links from external websites help Google to see the overall value of a web page in comparison to other pages on the web. Internal links help Google to see the importance of a web page in comparison to the other pages of your website.

Pages with many links are crawled more often by Google. If you want to show Google that a particular page is important, make sure that you link to that page from many other pages of your website.

Click-depth is important

Some time ago, Google's John Mueller explained in a webmaster hangout on YouTube that click-depth matters in search engine optimization.

"If your homepage is generally the strongest page on your website and from the home page it takes multiple clicks to actually get to one of these stores and that makes it a lot harder for us to understand that these stores are actually pretty important.

On the other hand, if it's one click from the home page to one of these stores then that tells us that these stores are probably pretty relevant and that probably we should be giving them a little bit of weight in the search results as well.

So it's more a matter of how many links you have to click through to actually get to that content rather than what the URL structure itself looks like. A flat architecture may be more beneficial than like a long pyramidal. [...]

I think the flat architecture definitely tells us a little bit more but it's still something where you have to be careful not to overdo it. So if you link to all of your pages from the home page then [...] it's not something where you'd have much much value from that.

You still need some structure or some context around those pages. If you have a handful of pages that are really important for you then that will be perfect to link from the home page or any of the important pages that you might have on your site."

Tip: Among many other things the website audit tool in SEOprofiler measures the click-depth of your pages:

Check the click depth on your web pages.

Reduce the number of clicks that are needed to get to important pages on your website. For example, you can do to reduce the click-depth:

  • Increase the number of high-level categories on your website. The more high-level categories your website has, the quicker people will find particular pages.
  • Increase the number of related links on your pages. For example, you could increase the number of linked similar products on a product page.

How to improve your rankings for particular topics

Improved internal links can also help you to improve the authority of pages that deal with a particular topic. Create hub pages on your website that link to all pages that are related to a particular topic.

The page that covers the main topic should be linked from the home page of your website. That page should be an authoritative page that covers the main topic from an expert view. Then link to the related pages from the main page.

The related pages should also link to each other to reinforce the relationship between these pages. Use anchor texts that are related to the topic in your links. By creating these content hubs, you increase the ranking chances of the individual pages.

Tools can help you to optimize your links

With the right internal links, you can increase the authority of your website for your subject. You can also improve your Google rankings through rankings factors like click-depth and page importance. The tools in SEOprofiler will help you with that:

Optimize your website now

2. Internet marketing news of the week

GoogleGoogle doesn't classify websites by technology platform

"We don't classify websites based on the infrastructure that they use. [...] If you want to use a specific infrastructure which you think works well for your website then go for it. It's not going to be the case that we will say 'oh your website uses this infrastructure so it must be this kind of a website', that's not the case."

Google Ads: "Bowling" automatic disapproved ads remover

"In light of the new policy that might cause accounts suspension, Bowling is a mitigation tool allowing clients to act and remove disapproved ads before risking account suspension.The tool audits (and offers the option to delete) disapproved ads that may lead eventually to account suspension in perpetuity."

GoogleJohn Mueller: mobile friendliness is a factor in the page experience ranking change

"Mobile friendliness is a factor in the page experience ranking change. Criticality depends on whether these are rare/occasional URLs falling out (doesn't matter, fixes itself), or if most of the site sees these issues. For that, I'd compare numbers in the reports."

Let's talk Core Web Vitals

"John and Martin are joined by special guest stars Annie Sullivan and Vivek Sekhar, who work on Core Web Vitals. They discuss the metrics that make up Core Web Vitals, speed and performance of a web page, page experience ranking for larger and smaller companies, and more!"

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Microsoft Ads partners with Shopify.
  • Google: Trust is not a matter of just links pointing to a site.
  • Google: We don't hard code YMYL categories into our algorithm.
  • John Mueller: The "correct" answer can be subjective.
  • Google sought fellow tech giants' help in stalling kids' privacy protections.
  • Amazon's Alexa collects more of your data than any other smart assistant.

3. Previous articles