Weekly SEO news: 16 November 2021
Welcome to the latest issue of our newsletter. Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to get a technical SEO audit within the next hour

Regular technical audits of your website are important. Servers can have problems, links can change, and there can be many other things that can have a negative impact on the search engine rankings of your website.

Website errors also lead to fewer sales. For that reason, you should regularly run technical website audits. This is very easy with the website audit tool:

Step 1: Create a project for your website

Creating a project just means that you tell the website audit tool which website you want to check. Click the 'Add new project' button on your account overview page and enter the address of your website. That's all there is to it.

When you create a new SEOprofiler account, the first project will be created automatically.

Step 2: View the audit report

After creating the new project, the website audit report will be created automatically. Select Website audit > Overview in the menu on the left in your SEOprofiler account. You will see an overview of the errors that were found on your website:

Filter the checked files in the website audit tool

The website audit tool checks many different things that have an impact on the position of your web pages in the search result pages of Google and other search engines.

Step 3: Fix the errors

Open the page Checked files in the website audit tool to get an overview of all checked pages.

By defaults, the checked files are sorted by the number of issues that have been found. You use the filters on the top of the page to show files that contain particular errors:

Filter the checked files in the website audit tool

The pages shows the list of files that have been checked. To get the error details for a page, click the Details button next to a page URL:

SEO audit details

Indexability, structured data, AMP, and other technologies

In addition to the pages Overview and Check files the website audit tool also analyzes many other things, such as the indexability of your web pages, the usage of structured data and other technologies on your pages, AMP pages, the security settings of your server, and much more:

SEO audit: indexability, technolgies, AMP, and more

The website audit tool also checks your pages for spelling mistakes. You can select 47 different dictionaries for the spell check. The audit tool also supports multi-language websites.

Invisible errors and SEO audits for mobile websites

Some errors cannot be seen by browsing your website. For example, your web pages might send a '404 not found' HTTP status code to search engines although users see the correct page. This will cause massive ranking problems. The website audit tool finds these errors.

The website audit tool also enables you to check your website as if it was requested from a mobile device. You also get screenshots of your website for different devices:

SEO audit: different devices

Create your audit report now

Create your SEOprofiler account now to get a website audit report for your own website. The website audit tool in SEOprofiler automatically checks your web pages once per week. You can also create audit reports manually.

Get your technical SEO audit now

2. Internet marketing news of the week

Google Google November spam update is fully rolled out

"It is hard to say the full impact of this update, we feel this update 'had legs' but you would have only noticed this update if you were doing some form of spam efforts that this algorithm targeted. Also, Google suggested this was about content spam and not specifically link spam."

Google Ads shopping ads bug results in huge CPC increased

"Google has confirmed a bug with its Google Shopping Ads product where the cost per click (CPC) prices spiked from 50% to over 200% over the weekend. The issue happened [...] Friday, November 12th between 9pm EST (6pm PST) through [...], Saturday, November 13th at 12am EST (3am PST)."

John MuellerJohn Mueller: you can use subdomains and folders

"I don't think it really matters from an SEO POV (maybe that's why there's no fixed answer :-)), assuming you work to keep the quality of the indexable content high. I'd use a subdomain because it's probably easier (UGC, cookies, infrastructure, etc), but YMMV."

Google confirms again: bolding words does help with SEO

"Google's John Mueller confirmed again that bolding words and "important points on a paragraph" does help with SEO and rankings. But it is all relative, if you bold everything on the page, then it doesn't help, John explained."

Editor's note: You can check this and many more things with the Top 10 Optimizer tool in SEOprofiler.

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Why Google Analytics and Google Search Console show different SEO data.
  • Updated Microsoft Audience Network editorial policy.
  • If you use Akamai for your 301 redirects Google might seem them as 404s.
  • SiteGround sites begin to return to Google Search after crawling bug,

3. Previous articles