Weekly SEO news: 23 November 2021
Welcome to the latest issue of our newsletter. Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. Google: the difference between discovering, evaluating and indexing

If you want to be listed on Google, Google must be able to discover, evaluate, and index your content. What's the difference between these steps and how can you facilitate the process?

How Google finds web pages: discovery, evaluation, indexing

1. Web page discovery

Google must be able to find your web pages somehow. In general, new pages need at least one link from another web page before Google can find that page.

When you publish a new page on your existing website, it's usually enough to link to the new page from one of your existing pages. If you have a brand new website, you need links from external websites.

Without links from other pages, it's unlikely that Google will discover your web pages. The better the linking web pages are, the faster Google will discover your pages.

2. Web page evaluation (this is where things can go wrong)

After discovering your web pages, Google will evaluate them. Google will parse the HTML code of your pages. There are many things that can go wrong at this point:

  • Your web page might deliver the wrong HTTP status code. If your web page looks fine but sends a 4xx or 5xx HTTP status code to search engines, then Google won't consider your page.
  • Your web page might contain unwanted indexing instructions. For example, the page might contain a canonical URL that points to a different page, or it contains a robots meta tag that tells search engines to ignore the pages. In both cases, Google won't consider your page.
  • Google might not be able to see the content of your pages. If your web pages need JavaScript to display the content, chances are that Google won't see everything of the page. Google might also think that the page is a low quality page because it doesn't contain much content.
  • Your web pages might contain low quality content. If the page does not contain many words, or if the page contains content that Google finds dubious, Google might not consider your page.
  • If your web page is password protected, Google won't be able to evaluate the content.
  • If your robots.txt file does not allow search engines to access the pages, Google won't evaluate your pages.

There are many things that can go wrong when Google evaluates your web pages. Use the website audit tool in SEOprofiler to remove all errors that can have a negative impact on your rankings.

3. Indexing

When Google has evaluated your content, it will add your pages to the index (if there haven't been any problems). To check if Google has indexed a particular page of your website, enter site:https://www.yourwebsite.com/page-url/ in Google's search form (replace everything after site: with the actual URL of your page).

The actual positions of your web pages depend on many different signals

Being in Google's index doesn't mean that your website will get a particular position in the search results. The position of your web pages depends on many different factors. The most important factors are the relevance of your content to the search term and the quality of the links that point to the page.

You can optimize the relevance of your web pages with the Top 10 Optimizer tool in SEOprofiler. You can optimize the links that point to your website with the Link Profiler tool in SEOprofiler.

Google ranking overview

SEOprofiler offers many more SEO tools that help you to improve the position of your web pages in Google's search results. You can try SEOprofiler here:

Try SEOprofiler now

2. Internet marketing news of the week

John Mueller John Mueller: we hold no grudge for technical issues

"There's no "grudge for technical issues" in our systems. Once things are back, it's all the same. Sometimes internal linking takes time (we have to reindex other URLs), but there's no "this site had a problem before, we shouldn't trust it" effect in our systems."

Editor's note: You can check your website for technical issues with the website audit tool in SEOprofiler.

How Google may create augmented content

"This patent introduces us to how content, including advertisements and search results, is shared on pages. Google usually refers to advertisements in patents as 'content.' So the use of 'Content' on a Google patent often refers to paid search, and a “content slot” is one where an advertisement might be shown."

John MuellerJohn Mueller: no search engine has ever indexed everything

"No search engine ever index everything - that hasn't been the case since the start. I think what has changed is that sites are technically better than ever, but that doesn't remove the limits, nor make the pages more relevant to users. Eg: a calendar. Jan 17, 2591? It's there."

John Mueller: bolding words does not always add value

"If we already know what the page is about, the emphasis won't add value. If the page covers multiple aspects, and emphasis makes the main aspects clearer, then that's reasonable for both bots & users. It's about giving a sense of relative importance, not absolute importance."

Editor's note: You can check this and many more things with the Top 10 Optimizer tool in SEOprofiler.

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Quotation marks in Google Search should work.
  • Google Ads mobile app: More insights and features to help you keep up with demand on the go.
  • Google's sort news by date is buggy.
  • Google uses robots to clean tables.
  • Discussion: Should Google announce updates?
  • Twitter rolls back AMP support, no longer sends users to AMP pages.

3. Previous articles