Weekly SEO news: 21 December 2021
Welcome to the latest issue of our newsletter. Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. It's not enough to remove technical errors from your website to rank well on Google

Technical errors can block search engines from accessing your web pages. Unfortunately, it is not enough to fix these technical errors. You need more to get high rankings on Google and other search engines.

1. You must remove technical errors from your web pages

Your website can have many technical errors that keep search engines away from your website. Many of these errors are invisible. For example, your pages could return the wrong HTTP status code. If a web page does not deliver a "200 OK" HTTP status code, chances are that search engines will ignore the page. Unfortunately, your web browser does not show the HTTP status codes that your web pages send.

There can be invalid URLs, broken pages, duplicate content, issues with the titles, etc. All of these things can have a negative impact on the rankings of your web pages o Google and other search engines. That's why it is so important to fix these errors.

The website audit tool in SEOprofiler helps you to fix errors that have a negative impact on your search engine rankings.

2. Your website still needs good content

John Mueller said in a webmaster hangout on YouTube that it's not enough to fix technical errors. Your website also needs good content:

"If you're working on your website for a while, then sometimes you focus on a lot of the technical details and you forget about the bigger picture. [...]

Keep in mind that just because something is technically correct, doesn't mean that it's relevant to users and the search results. That it doesn't mean that it will rank high.

If you clean up your whole website and you fix all of the issues, but, for example, if your website contains lots of terrible content, then it still won't rank that high.

So you need to, on the one hand, understand which of these technical issues are actually critical for your website to have fixed.

And on the other hand, you really need to focus on the user aspect as well to find whatever issues that users are having, and how can my web site help to solve those issues or to help answer those questions?"

The website audit tool in SEOprofiler sorts the errors that it finds into categories: errors (critical), warnings (should be fixed) and notices (not as important as the other two categories but should be fixed for a perfect website).

3. It also depends on your competition

If the competition is strong, it's not enough to have an error free website with good content.

"For some of these niches, there is a lot of really strong competition from people who have been working at this for a long, long time. And that can make a quite a bit more difficult than something that has a lot less competition."

In this case, it's usually the website that has the better links that will outrank the other websites. Improve the links that point to your website to improve the rankings of your web pages on Google. Analyzing and improving the existing links of your website can often lead to great results.

Optimize your web pages now

To get high rankings on Google and other search engines, you need an error-free website, good content, and good links. SEOprofiler can help you with all of that:

Improve your rankings now

2. Internet marketing news of the week

Google Google: our November 2021 local search update has concluded

"Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8. It involved a rebalancing of various factors we consider in generating local search results."

Google search ranking algorithm tremors continue & it's big

"The Google search results are still super volatile and we are seeing high levels of chatter spike back up over the past 24 to 48 hours and the tracking tools are also running incredibly hot. There is just so much going on right now in Google Search for an SEO that taking off for Christmas might not be an option for many."

GoogleThe Vicinity update: what you need to know about Google’s largest local algorithm update in 5 years

"I believe that this was an update that impacted proximity, making it weight heavier. It may have also devalued the impact of keywords in the business name.  I’m seeing uniformly that map packs have shrunk, are way more zoomed in, and are displaying a wider variety of businesses, many of which were invisible before."


Google: We look at language on a per page basis, not site wide basis

"This is just a reminder, that Google says it does not look at the language of your site overall but rather the language of each of your individual pages on your site. So you can have some pages in English, some in Spanish, some in Hebrew, etc. Just don't mix the languages on the same page, the same URL."


+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

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  • Google calls itself green. But it’s still making ad money from climate-change denial.

3. Previous articles