The Axandra newsletter archive - 23 November 2004
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at RSS feeds and how they can improve the link popularity of your web site.

In the news: Google launches Google Scholar and sues an AdSense client, Overture extends its deal with Microsoft and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your web site. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Facts of the week: Use RSS feeds to improve your link popularity
Maybe you've seen these little orange images that appear on many web pages (if you haven't, take a look at the lower left side of our newsletter index page).

Although these images look very inconspicuous, they can help you to improve the link popularity of your web site. The XML image shows that the web site offers an RSS feed for its web site content.

What is RSS?

    RSS means Really Simply Syndication. It is a simple XML format that allows you to share your news headlines and other web content with other sites. Basically, RSS allows you to distribute your "What's new" section to other web sites quickly and easily.

    RSS is used by many popular web sites such as CNN, Forbes, Motley Fool and the BBC. Yahoo allows its users to quickly add RSS feeds to their MyYahoo service.

Why do RSS feeds improve the link popularity of my web site?

    When another web site uses your RSS feed to display your news items it will automatically place a link to your site. The more web sites use your news feed, the more web sites will link to your site.

    For every news item you publish in your RSS feed, you'll get another link from all web sites that publish your RSS feed.

How do you create RSS feeds?

    RSS feed only makes sense for your web site if you regularly posts news items that are interesting to other web sites. If you don't regularly update your news, RSS feeds won't work for you.

    RSS feeds are XML files that must have a valid syntax. Here are details on how to create RSS feeds.

    FeedForAll RSS feed creator

    It can be quite complicated to produce valid RSS feeds. Fortunately, there are tools that can help you with this task.

    We highly recommend the tool FeedForAll to quickly create RSS feeds.

If you have a new page or a blog, RSS feeds can help you to improve the link popularity of your web site. If you don't have a blog or regular news on your web site, take a look at our link popularity tool ARELIS.

ARELIS helps you to locate and manage new link partners, it helps you to quickly build custom link pages with a few mouse clicks and it helps you to check if your link partners still link back to you. Download your trial here.

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2. Search engine news of the week

Overture extends sponsored search relationship with MSN

    "Overture [...] announced the extension of its sponsored search distribution relationship with Microsoft Corp. in the United States and internationally through June 2006."

Official launch of Froogle Deutschland

    "The product search engine Froogle Deutschland uses the same technology as Google to look for information about product offers. [...] Based on recent studies, Google expects 23 million Germans to make a purchase online, spending more than 7.6 billion euros in the process."

    Editor's note: If you speak German, you can upload your product catalogues.

Google launches Google Scholar

    "Google Scholar enables you to search specifically for scholarly literature, including peer-reviewed papers, theses, books, preprints, abstracts and technical reports from all broad areas of research."

    Editor's note: similar search engines are SMEALsearch, CiteSeer and EEVL.

Google sues an AdSense client

    "Internet search giant Google Inc. filed a lawsuit against one of its AdSense Online clients this week, claiming the company defrauded the search company by clicking on its own ads multiple times."

Google founders to offload 14 million shares

    "Google founders Larry Page and Sergey Brin are set to sell 7.2 million shares each in the next 18 months in a move that could net them $US1.2 billion apiece."

Search engine newslets

  • Google released an API for Google Deskbar so that programmers can add their own tools to Google Deskbar.
  • Nokodo is a new search engine which seems to have a very small index at the moment. You can use IBP to submit your site to Nokodo.
  • BlogPulse is a new blog search engine.
  • Babelplex is a search engine that also translates your query.
  • Yahoo! News sometimes returns strange results.
  • A "Google" shop in Egypt. :-)
3. Articles of the week

Are bigger search engines better?

    "Adding billions of more pages could be useful when searching for obscure topics [...] but it doesn't mean that your search for Britney Spears got any better."

Narrowing the search

    "The best personalization is done by individuals themselves. Software or even other people can only guess--usually poorly--a person's interest."

Getting inside view on Google's Gmail

    "Gmail provides a full 1 gigabyte of server space and does away with both banner and pop-up ads, relying instead on sponsored links similar to those on Google's search engine page.

    We asked Google's Georges Harik, Director of Googlettes, to run down his sought after creation. See below to hear complete audio interview."

Google down as insiders sell $1 billion

    "No one's crying for insiders who managed to invest at 49 cents a share, like the venture capitalists Kleiner Perkins."

Google muscles into Microsoft's turf

    "It's still too early to say if Google will ultimately be able to pull off a massive shift in allegiance. While many people turn to Google for search, he says plenty of others could see no reason to leave Microsoft products, such as Hotmail - especially if Microsoft is willing to match Google's improvements for free."

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4. Recommended resources

The most popular link popularity software program

    ARELIS is probably the most popular software program for building link popularity. It is a top rated software program that helps you to build a powerful business network quickly and easily. Your business will benefit in many ways from that network:

    • you'll get highly targeted visitors to your web site
    • you'll get more customers and more sales
    • you'll benefit from new business contacts
    • your web site will get a higher ranking on search engines
    • your web site will get higher link popularity

    Click here to download your free ARELIS trial.

Want to be mentioned in this newsletter?

    Just send us some words about your successes with IBP or ARELIS and you might get featured in this newsletter along with your web site address.

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5. Previous articles

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