The Axandra newsletter archive - 28 December 2004
Welcome to the last issue of the Search Engine Facts newsletter in 2004.

In the news: Google releases a search form for its sponsored links, a new Internet worm targets several search engines, the Internet Archive wants to build an alternative to Google and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your web site. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Happy New Year 2005!

Thank you for your continued support in 2004. This year, we provided you with 6 free ARELIS updates, 6 IBP updates and 95 search engine script updates (that means that we published updates almost every 3 days).

Currently, we're developing a major new IBP version with many new features and improvements.

We think it will be the most exciting search engine optimization software release in 2005, but we won't let the cat out of the bag yet. :-)

The release date has not been set yet but it will be a free update to all registered IBP customers! Free updates to ARELIS are also on our list for 2005.

We wish you a happy and prosperous New Year!

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2. Search engine news of the week

Google releases Sponsored Links search engine

    Google has just released a special search form for its AdWords ads. The search form allows you to quickly find out the position of an AdWords ad.

    Editor's note: IBP's Ranking Checker already supports the new Google Sponsored Links search for 5 countries.

Google has released an interactive version of Google Zeitgeist

    The 2004-Year-End Google Zeitgeist is an interactive Flash movie that allows you to view data from January to November 2004.

Internet Archive to build alternative to Google

    "Ten major international libraries have agreed to combine their digitised book collections into a free text-based archive hosted online by the not-for-profit Internet Archive. All content digitised and held in the text archive will be freely available to online users."

Yahoo! France has enhanced its range of financial services

    "The Internet portal Yahoo! France, in partnership with the rating agency Standard and Poor's, launched on 20 December 2004 a new service devoted to investment funds."

Google worm targets AOL, Yahoo

    "Days after Google acted to thwart the Santy worm, security firms warned that variants have begun to spread using both Google and other search engines."

Search engine newslets

3. Articles of the week

Google/Yahoo Rivalry Moves Into 2005

    "Even as they trade counterpunches punctuating their similarities, Internet heavyweights Google Inc. and Yahoo Inc. have strived for different goals — distinctions that may become more apparent as the fierce rivalry moves into 2005."

Which search engine is back? Ask Jeeves

    "Like Apple Computer Inc., Ask Jeeves is more influential than its size would suggest [...] They have very small share, but it's a very dedicated group of people who use them."

An Interview with Ali Diab

    "As head of production for Yahoo! Local Products, Ali keeps that same momentum going. He provides strategic direction for the Local product line which includes City Guides, Yahoo! Local, Maps, and Yellow Pages."

Google's search for security

    "The Santy worm used the search engine to select potential victims. Armed with the list, the worm sent code designed to compromise the potentially vulnerable sites."

Microsoft Search to be pervasive

    "MSN's homegrown search technology will make its way into the broad range of products, a Microsoft executive said. But the company plans to avoid the bundling issue."

Will Google stay as hot as its lava lamps?

    "For a few years now, search engine darling Google has worn the tiara as the tech world's 'it' company. But as it matures from cool-kid start-up to publicly traded veteran, can Google maintain its status as 'the' place people in the technology world to work?"

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4. Recommended resources

Do you get a positive ROI for your pay per click campaigns?

    If your AdWords pay per click campaigns don't return a positive return on investment (ROI) or if you're paying too much for your PPC ads, take a look at our new Google AdWords ebook.

    Find out how to lower your advertising costs while increasing your profit.

Want to be mentioned in this newsletter?

    Just send us some words about your successes with IBP or ARELIS and you might get featured in this newsletter along with your web site address.

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5. Previous articles

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