The Axandra newsletter archive - 11 January 2005
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at 7 interviews that give some insight in Google.

In the news: Yahoo releases its desktop search tool, Google exposes web surveillance cams, Microsoft seems to plan its own pay per click service and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your web site. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Facts of the week: 7 Google interviews

It's time to recap some of the interviews Google employees gave last year. Interviews with the people behind the scenes give great insight in how things work. The following interviews reveal interesting things about how Google works.

  • Google's goal: "Understand everything"

    "Co-founder Larry Page talks about the vast possibilities in search and what brought him and Sergey Brin together."
    Date: May 2004 - Publication: BusinessWeek

  • Google's Brin talks on Gmail future

    "Gmail, Google's new Web-based e-mail service, has sparked commentary, controversy and even calls for congressional action. eWEEK's Steve Gillmor explored the perils and possibilities of the free software-as-service in an exclusive conversation with Google co-founder Sergey Brin."
    Date: April 2004 - Publication: eWeek

  • What Eric Schmidt found at Google

    "BusinessWeek Correspondent Ben Elgin spoke with Schmidt [...], discussing everything from Google's unorthodox management to sharing power with founders Sergey Brin and Larry Page."
    Date: May 2004 - Publication: BusinessWeek

  • Google's man behind the curtain

    "If there ever was an employee who carried the water for Google, it's Craig Silverstein, employee No. 1, technology director and loyal chanter of the search company's 'don't be evil' mantra."
    Date: May 2004 - Publication: ZDNet

  • Google's Blogger boss focuses on the user

    "Blogger creator and Google Program Manager Evan Williams joins eWEEK's Steve Gillmor in a conversation about the revamped Weblog creation tool and its controversial support of a new syndication technology."
    Date: May 2004 - Publication: eWeek

  • Questions for Froogle's mastermind

    "I asked Nevill-Manning if he would provide ClickZ readers with some helpful information about Froogle: use, SERPs, and feed preparation."
    Date: May 2004 - Publication: Clickz

  • The Google interview 2.0

    "As companies grow, many lose what made them great in the first place. How will you manage Google when it grows even larger?"
    Date: September 2004 - Publication: Playboy

To learn more about the people mentioned in the interviews above, visit the Google management page.

If you want to find out how to get high rankings on Google, try IBP. IBP analyzes the top 10 results on Google for any given keyword to find out what these pages have done to get that ranking. It then tells you how you have to adjust your web pages so that you get a similar ranking.

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2. Search engine news of the week

New Yahoo software searches hard drives

    "Internet giant Yahoo Inc. is offering to help consumers and office workers sift through the digital mishmash stored on their computers with a free software product to be introduced Tuesday."

    Editor's note: Another new desktop search tool has been released by Naver.

Microsoft job pitches hint at paid search ambitions

    "Recent job postings apparently from a Microsoft recruiter point strongly to the development of an MSN paid search program."

Yahoo announces relationship with Microsoft

    "Yahoo [...] announced an agreement with Microsoft to extend Yahoo! services to Microsoft Windows XP Media Center Edition 2005 [...]. Under the agreement, consumers will be able to access Yahoo! services optimized especially for the digital home environment."

Google exposes web surveillance cams

    "Blogs and message forums buzzed this week with the discovery that a pair of simple Google searches permits access to well over 1,000 unprotected surveillance cameras around the world - apparently without their owners' knowledge."

    Editor's note: These cams can be found by searching for this or this.

Yahoo offers content to set-top makers

    "Yahoo on Thursday will begin licensing Web applications to set-top box manufacturers in hopes of reaching beyond the PC and into the living room."

Search engine newslets

3. Articles of the week

Story search reveals Google glitch

    "When Kraft Foods Inc. learned that its company name and Web address appeared as a sponsored link after a search on a pro-white Web site, company officials said they were appalled."

Google's new ad policy to affect affiliate marketers

    "Affiliates are an important part of our third-party ecosystem. They bring users to valuable content and drive traffic to our merchant partners [...] We need to balance the positives they bring with the negatives of users seeing the same ads over and over."

Why did Google let the "Google Store" trademark die?

    "Maybe you haven't heard of Google Store. Can't blame you because by all appearances, this enterprise is strictly a backwater, low-profile operation."

Google riches outed on the Web

    "Google's clubby campus has been hit with an embarrassment of riches--literally--thanks to a rarely invoked securities law requiring the company to report stock sales of hundreds of employees, rather than just top executives and shareholders."

Howard Stern about Google

    "I was watching 60 Minutes, they did like a infomercial for Google, I mean it was the most incredible..."

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4. Recommended resources

My web site is on the first result page on Google!

    "I want you to know that your product is AWESOME. You've put a lot of thought into both the functionality and the usability. IBP is probably the best value for software I've gotten in a long time!"
    Mike Price,

My web site is on the first result page on Google!

    "Thanks to IBP, my Serbian web site is now on the first result page on Google for several search terms. This is nice, I am satisfied."
    Vojin Vukovic,

Do you get a positive ROI for your pay per click campaigns?

    If your AdWords pay per click campaigns don't return a positive return on investment (ROI) or if you're paying too much for your PPC ads, take a look at our new Google AdWords ebook.

    Find out how to lower your advertising costs while increasing your profit.

Want to be mentioned in this newsletter?

    Just send us some words about your successes with IBP or ARELIS and you might get featured in this newsletter along with your web site address.

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5. From the developer's kitchen: The next IBP version - part 1

Although the next IBP version is not ready yet, we cannot wait any longer: We must start to tell you about the great features the next version will bring.

More features and many improvements

The new IBP version will have many more features and it will have many improvements over the current version. No other web site promotion tools offers as many features as the next IBP version.

Every week, we'll reveal another great feature of the next IBP version. Of course, we're starting with the less important features first. One of the smaller new features in the new IBP version is the ROI calculator:

The ROI calculator will help you with the financial aspects of your pay per click (PPC) campaigns. Find out how much you can bid for a click on PPC search engines, find out if a banner campaign delivered a positive ROI and more.

Get the new version for free!

The next IBP version will be a free update to all current IBP users. It will be released in the first half of 2005. If you buy IBP now, you'll get the new version with many more features for free.

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6. Previous articles

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