Weekly SEO news: 16 August 2005 |
Welcome
to the latest issue of the Search Engine
Facts newsletter.
This week, we're taking a look at the KEI (Keyword Effectiveness Index) and whether it is really a good indicator for useful keywords or not. In the news: Yahoo trumps Google in local search, Rupert Murdoch wants to spend $2 billion on Internet acquisitions, Yahoo might launch a VoIP service and more. Table of contents: |
1. Facts of the week Facts of the week: Is the KEI really a good indicator for useful keywords? |
Last week, we explained how to find good keywords for search engine optimization with the help of IBP's keyword generator and a dash of common sense. Some webmasters also use the Keyword Effectiveness Index (KEI) to determine the value of their keywords. Does it really make sense to choose keywords that way and is KEI something you should use for your keywords? What is the KEI (Keyword Effectiveness Index)?
Is this a good indicator for useful keywords?
What does this mean to your web site?
Finding the right keywords is a very important step in every search engine optimization campaign. Take some time to find the best keywords for your web site and then optimize your pages for these keywords so that you get high rankings on Google, Yahoo and other major search engines. |
2. Search engine news of the week |
Yahoo! Local trumps Google in local search
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3. Articles of the week |
Google's boycott misses the mark "Google is all for googling, as long as you don't google a Google executive. [...] That such detailed personal information is so readily available on public websites makes most people uncomfortable [...] But it's nothing compared with the information Google collects and doesn't make public." "Acting under the mistaken impression that Google's search engine was intended to help research public data, we have in the past enthusiastically abused the system to conduct exactly the kind of journalism that Google finds so objectionable. Clearly, there is no place in modern reporting for this kind of unregulated, unprotected access to readily available facts, let alone in capriciously using them to illustrate areas of concern. We apologise unreservedly, and will cooperate fully in helping Google change people's perceptions of its role just as soon as it feels capable of communicating to us how it wishes that role to be seen." Editor's note: Google banned all CNet editors for a full year because of this article.
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4. Recommended resources |
Let your web site check by Axandra professionals for free This newsletter is about search engine optimization. For that reason, we'll analyze the web site of a reader in one of the next articles. If you want to suggest your web site for a free and detailed SEO analysis, click here.
The new version offers several improvements:
Click here to download the latest IBP version. Of course, the new IBP version still offers the powerful search engine submitter, the ranking checker, the top 10 optimizer, the keyword generator and many more powerful tools. In addition to the free demo version, you can test the full version risk-free for 30 days. |
5. Previous articles |