Weekly SEO news: 20 September 2005 |
Welcome
to the latest issue of the Search Engine
Facts newsletter.
This week, we're trying to find out if you get a better return-on-investment with pay per click advertising or with organic search engine optimization. In the news: a new worm changes Google's result pages, Google now warns some webmasters before removing their sites, Yahoo offers an instant search feature and more. Table of contents: |
1. Facts of the week: Natural SEO vs. PPC advertising |
According
to the results of the iProspect
Outsourced SEO Metrics & ROI Study (PDF
link), 35% of the surveyed organizations
that promote their web sites with natural
search engine optimization (SEO) and
pay per click advertising recognize
a higher return from SEO. This compares to just 11% of marketers who report that PPC ads produce higher ROI. That means that three times as many webmasters who can measure the ROI of each method recognize a higher ROI from natural SEO than from PPC advertising. Should you use PPC or SEO to market your web site?
How to get a better ROI with your natural search results
How to get a better ROI with pay per click advertising
If done correctly, pay per click campaigns and natural search engine optimization can both contribute greatly to your bottom line. |
2. Search engine news of the week |
Worm
redirects Google searches for profit
Google pilot new webmaster communications initiative
Yahoo beta tests instant search
Google expected to target phone search
|
3. Articles of the week |
Google to partners: Mum's the word "Search giant Google next month plans a first-ever gathering of its partners, with one eye-raising caveat: no one speaking or attending the event can talk about the goings on with outsiders, according to two sources with knowledge of the three-day affair." Google to bid on AOL? "Google could try to bid for America Online to preempt a Microsoft takeover and protect the $380 million in revenue Google gets from its biggest partner, according to an analyst." Google beta tests Google Secure Access (for WiFi) Their privacy page says: "Google may log some information from your web page requests as may the websites that you visit. We do this to understand how Google Secure Access is being used and to improve our services. Google Secure Access does not log cookies and strips potentially sensitive query data from the end of requests to help better protect your privacy." Just like Google's Web Accelerator, this might be another attempt to collect all of your Internet traffic data. |
4. Recommended resources |
Stop losing money with your Google AdWords ads
The winner of our iPod raffle is Joseph Barnes, Denver. Thank you all for participating. |
5. Previous articles |