Weekly SEO news: 27 December 2006
Welcome to the latest issue of the Search Engine Facts newsletter.

In the news: Google doesn't top the portal lists, Yahoo has new plans for its ad services, Google might expand to traditional media and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Happy Holidays!

(We'll continue our regular newsletter next week.)

2. Search engine news of the week

Google doesn't top portal/net services lists

"Yahoo! is most visited search engine for the week ending December 11, but AOL's Instant Messenger gets more action than Yahoo! Mail."



U.S. online shoppers spent $25 billion in one week, says study

"Holiday shoppers in the United States had spent $25 billion online during one week ending 16 December and electronics and clothing items were their favourites. This represents a 25 per cent increase over the same period in 2004."



Google begins agency outreach, recruits traditional media buyers

"When Google takes on the print industry, which they are starting to do, it's going to be huge, [...] They're expanding that to every medium. When they become the search engine for everything the lines really cross over."



Yahoo revamps search ad plans

"[Yahoo] executives are launching an aggressive assault to regain some ground lost to search leader Google in an area they had once pioneered."

 

Search engine newslets

  • Track Santa Claus with Google Maps.
  • Ask Jeeves has a new translation feature.
  • Control Christmas lights via the Internet.
  • Take a look at Google's holiday logos.
3. Articles of the week
How Google woos the best and the brightest

"Free cafeteria food, annual ski trips to the Sierras and free laundry are just some of the fringe benefits of working at Google. Getting hired is the trick."



Getting to know you

"Google's introduction of new extensions for Firefox is all about knowing more about some users. [...] When you look at Google's revenue, it becomes immediately clear that search is not really what the company is about: Google is in the business of advertising and search is the way in which it targets its advertising properly."

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4. Recommended resources
"ARELIS is the first software program that provides a serious, spam-free reciprocal links solution for professional webmasters."

ARELIS has received another 5 out of 5 stars rating. This time, 8844Download.com was so impressed by the quality of ARELIS that it gave ARELIS the highest rating:

5 stars"ARELIS is a top-rated software program that helps you to build a powerful business network quickly and easily.

Your business will benefit in many ways from that network: You'll get highly targeted visitors to your web site, you'll benefit from new business contacts and your web site will get a higher ranking on search engines because of higher link popularity.

ARELIS helps you to establish many high quality reciprocal links that point to your web site. It is the first software program that provides a serious, spam-free reciprocal links solution for professional webmasters."

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5. Previous articles

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