|Weekly SEO news: 7 February 2006|
to the latest issue of the Search
Engine Facts newsletter.
This week, the Stanford University reveals how to add credibility to your web site.
In the news: Google merges Gmail with chat and it improves the spam filters for non-English web sites, Google's PayPal alternative might be on the way and more.
Our newsletter now reaches more than 100,000 subscribers worldwide. Thank you all for your support.
Table of contents:
|1. Facts of the week: How to add credibility to your web site|
The Stanford University compiled a list of 10 guidelines for building the credibility of a web site. These guidelines are based on three years of research and on several studies about that topic.
The Stanford list confirms the recommendations we gave in previous issues of this newsletter and the tips that are available in the marketing tips section in IBP. Although the information in the Stanford list is not new, it is still very important if you want to be successful with your web site.
Why is credibility important?
Credibility is crucial if you want to make money with your web site. Your web site visitors must have trust in your company. It's pointless to spend a lot of work on getting visitors from search engines if these visitors don't convert to sales.
What does this mean to your web site?
Make sure that your web pages are optimized for human web surfers before you start with your search engine optimization activities. Your web pages must be appealing, credible and convincing.
If done right, getting more visitors means getting more sales
When you're sure that your web pages generate sales, optimize them for high search engine rankings. Focus on people first, then on search engines.
If you have convincing web pages, getting more web site visitors means getting more sales. These web site promotion tools help you to get as many visitors as possible.
|2. Search engine news of the week|
"For the last nine months, Google has recruited online retailers to test GBuy, according to one person briefed on the service. GBuy will feature an icon posted alongside the paid-search ads of merchants, which Google hopes will tempt consumers to click on the ads, says this person. GBuy will also let consumers store their credit-card information on Google."
Search engine newslets
|3. Articles of the week|
"The “click fraud” issue has now caught the eye of regulators at the Securities and Exchange Commission. [...] It’s only a matter of time before the commission takes a closer look to determine how much of a problem it is for these companies and whether or not it’s improperly inflating revenues."
"A Verizon Communications Inc. executive yesterday accused Google Inc. of freeloading for gaining access to people's homes using a network of lines and cables the phone company spent billions of dollars to build."
|4. Preview of the next ARELIS version -part 1|
We're currently working on a new ARELIS version. The new ARELIS version will have many new features and many improvements.
We think that it will be the best and most complete link exchange, link popularity and off-site web promotion solution. In the next few weeks, we'll show a preview of some of the new ARELIS features in this newsletter.
Part 1: Create link pages that don't look like link pages
The new ARELIS version will allow you to use HTML tags in your link descriptions. That means that you can use HTML formatting and individual links in every link description. That will allow you to give your link pages a 100% individual look.
Your current links page might look like this:
With the next ARELIS version, the same page can look like this:
As you can see, this looks like normal text on a web page that contains a few links. It's impossible for search engines to find out that the page is not a normal page of your site. The new ARELIS version can create link pages that don't look like links pages.
In addition, every category and sub category page can have its individual description in the new ARELIS version. That means that your link directory pages can be 100% genuine and individual pages with useful and unique content.
For example, each category page could begin with a few paragraphs that explain the category topic. That's good because these paragraphs distinguish the category page from other pages of your web site and they add additional content that makes the category page more interesting for both your visitors and search engines alike.
Of course, the example above shows only one possibility. You can do much more with the new ARELIS version and you can use any design you want.
It's a free update for registered users
The feature above is only one of many new features that will be available in the new ARELIS version. The new ARELIS version is planned for this quarter. We'll announce its official release in this newsletter.
Although the new version will have many more features than the current ARELIS version, it will be a free update for registered users of the current ARELIS version.
If you haven't tested the current ARELIS version yet, you should do so now.
|5. Recommended resources|
search engine optimization and
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|6. Previous articles|