|Weekly SEO news: 14 February 2006|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're showing you how to find out which of your search engine rankings convert to sales and how to optimize the return-on-investment of your online ads.
In the news: Google is auctioning print ads, MSN launches a 'Search & Win' contest, rumors about Google's secret plans and more.
Table of contents:
|1. Facts of the week: Find your keywords that convert to sales|
Having high rankings on search engines is pointless if these rankings don't convert to sales. It's better to have high rankings for 10 keywords that convert to sales than high rankings for 100 keywords that only bring you visitors.
For that reason, it is important to find the keywords that work best for your business. By focusing on these keywords, you can greatly increase your revenue.
How can you find out which of your search engine rankings convert to sales?
Lower your costs and increase your profits
Compare the results of organic SEO to your paid advertisements
ROI (return on investment) tracking and conversion tracking can save your company a considerable amount of money while increasing your profits at the same time. The longer you neglect ROI tracking and optimization, the harder it will be to catch up with your competition.
AxROI has six advantages over other ROI tracking solutions. We highly recommend that you give it a try.
We're absolutely sure that you don't want to miss AxROI once you have used it for a week. Click here for further information.
|2. Search engine news of the week|
"The Keynote Customer Experience Rankings for Search Engine Sites is based on an examination of 2,000 consumers as they searched and performed relevant tasks on the AOL Search, Ask Jeeves, Google, MSN Search, and Yahoo! Search sites. [...] Google is still king of the Web when it comes to search, and wins consumers."
Search engine newslets
|3. Articles of the week|
"Yahoo is considering launching a program to reward people who make Yahoo their primary search engine. [...] Yahoo Mail users will be given early access to this program. You will receive a monthly reward if you make Yahoo your primary search engine. This means that most of the searching you do each month must be on Yahoo Search."
"TIME's Adi Ignatius got the Google triumvirate of Sergey Brin, Eric Schmidt and Larry Page to sit for a talk around a table."
|4. Preview of the next ARELIS version - part 2|
We're currently working on a new ARELIS version. The new ARELIS version will have many new features and many improvements.
We think that it will be the best and most complete link exchange, link popularity and off-site web promotion solution. In the next few weeks, we'll show a preview of some of the new ARELIS features in this newsletter.
Part 2: Create link pages in your web site design with a few mouse clicks
The new ARELIS version will make it even easier to create link pages in your web site design. It's really easy:
1. Enter the URL of a web page in ARELIS and select the area in which you want to see your links:
In this example, we have taken the home page of IBM. By clicking and dragging the mouse, we selected some text on the page. This works just like in a word processor. The selected text is marked in blue.
2. Click the Next button and you're done.
ARELIS replaces the selected text with your link directory. Of course, the original page won't be touched. ARELIS creates a new link page for you without touching any other page of your site.
In this example, ARELIS created the following link directory index page:
Of course, this is only a simple example. You can use any layout that you want and you can even further customize the link page templates that ARELIS creates for you.
You can use one or two columns or five columns. Actually, you can use as many columns as you want or no columns at all. Your links can be displayed on a single page or on multiple pages. You can use categories and sub categories. Your category and sub category pages can have their own pages or not. It's up to you.
Some categories on your link pages can have sub categories, others not. You decide. You can display the number of links in a category, you can number the categories and links and much more.
The design of your link pages and the layout of your links is fully customizable. You decide how your link pages should look and you don't have to use any ready-made design that is used by hundreds of other pages.
No one can see that you use ARELIS to create and to manage your link pages. ARELIS makes custom link pages in your web site design as easy as 1-2-3.
It's a free update for registered users
The feature above is only one of many new features that will be available in the new ARELIS version. The new ARELIS version is planned for this quarter. We'll announce its official release in this newsletter.
Although the new version will have many more features than the current ARELIS version, it will be a free update for registered users of the current ARELIS version.
If you haven't tested the current ARELIS version yet, you should do so now.
|5. Recommended resources|
better results with your online
ads and search engine rankings
|6. Previous articles|