|Weekly SEO news: 20 February 2006|
to issue #200 of the Search Engine
This week, we're telling you how to get listed on Google by following Google's advice on hypertext-matching analysis.
In the news: Microsoft redesigns MSN Search, Google admits desktop security risk, online marketing becomes more important and more.
Table of contents:
|1. Facts of the week: Google's hypertext-matching analysis and your web site|
There are many rumors about the best way to get listed on Google. Every now and then, a new secret trick pop ups that promises that your web site will get top Google rankings quickly and easily.
These secret tricks have one thing in common: while it might be possible to get listed with these methods for some time, nearly all of these tricks will get you banned from Google sooner or later.
Google has the answer to your ranking questions
You don't have to use tricks to get listed on Google. Google tells you how to get listed on their official pages:
PageRank and hypertext-matching analysis?
Google uses PageRank (which is an algorithm and not the the green bar in the Google toolbar) and hypertext-matching analysis to rank your web pages. To get good results for the PageRank factor, you need many links from related pages that point to your site. The software program ARELIS can help you to get these links.
While getting links can be time-consuming, the concept is easy to understand. The hypertext-matching analysis factor is a bit more complicated. Google explains hypertext-matching analysis as follows:
How to optimize your web pages for Google's hypertext-matching analysis
As Google analyzes the full content of your pages you have to optimize the full content of your web pages. It is not enough to edit your meta tags. You have to optimize all factors that can influence your search engine rankings.
The problem is that many webmasters don't know which page factors can be important. That's why we developed IBP's Top 10 Optimizer.
IBP's Top 10 Optimizer analyzes more than 75 web page elements that search engines use to rank a website. You just have to enter the search term for which you want to be listed and IBP compares your web page with the web pages that currently have a top 10 ranking for that search term. That means that your own web page will be perfectly prepared for Google's hypertext-matching analysis then.
One page is not enough
As mentioned in the explanation of Google's hypertext-matching analysis, Google also analyzes the content of other web pages on your site to ensure that your web page is really relevant.
That means that you should optimize different pages of your web site for different but related search terms. The more web pages of your web site are optimized for keywords about a special topic, the more likely it is that you'll get high rankings.
Play by the rules and you will get listed
Don't use tricks to get listed on search engines. Google tells you what you have to do. You need good incoming links and optimized content. These two factors represent Google's PageRank algorithm and the hypertext-matching analysis. Our tools can help you to get both.
|2. Search engine news of the week|
"Chinese authorities are investigating US Internet giant Google for launching its local service without the proper license. [...] Instead of its own ICP licence, Google.cn is using the same one as Ganji.com, a Chinese information website."
Search engine newslets
|3. Articles of the week|
"When you search for a book, like intitle:Miracles, and then click on the result you are required to log-in. After doing so, you will be forward to the book page. Now copy the URL (which includes an 'auth' – authentication – parameter) and send it to someone else... and that someone else will suddenly be logged in to your Google Account."
"Google has argued that turning over more than a million of its search records to the U.S. government would undermine users' trust in its service and compromise its trade secrets."
|4. Preview of the next ARELIS version - part 3|
We're currently working on a new ARELIS version. The new ARELIS version will have many new features and many improvements.
We think that it will be the best and most complete link exchange, link popularity and off-site web promotion solution. In the next few weeks, we'll show a preview of some of the new ARELIS features in this newsletter.
Part 3: Use thumbnails in your link pages
The new ARELIS version can automatically create thumbnails of web pages. Thumbnails are small preview images of the web sites in your link directory.
They make your link pages more colorful and easier to read. For example, your link pages could look like this:
ARELIS allows you to specify the size of the thumbnail images and, of course, you can put the thumbnail images anywhere you want on your link pages.
You don't have to do anything to get these thumbnail images. ARELIS will get them automatically for you. Of course, only you decide if you want to use thumbnail pictures on your ARELIS link pages or not.
It's a free update for registered users
The feature above is only one of many new features that will be available in the new ARELIS version. The new ARELIS version is planned for this quarter. We'll announce its official release in this newsletter.
Although the new version will have many more features than the current ARELIS version, it will be a free update for registered users of the current ARELIS version.
If you haven't tested the current ARELIS version yet, you should do so now.
|5. Recommended resources|
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|6. Previous articles|