|Weekly SEO news: 28 February 2006|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're telling you what you can do when your web page rankings have dropped.
In the news: Ask.com reveals its new look, search engine marketers neglect other search engines, some people speculate about behavioral targeting and more.
Table of contents:
|1. Facts of the week: What can you do if your rankings have dropped?|
Some webmasters face the problem that their good web site rankings have been dropped or that their web pages have not been listed at all. If your web site rankings have been dropped, you can do the following:
1. On-site optimization factors you should check
2. Off-site optimization factors you should check
3. General things that can influence your rankings
If your web page rankings have dropped, don't panic. Sometimes, search engines are just testing new ranking algorithms. Wait 2-4 weeks to find out if your rankings have really dropped.
If your rankings have really dropped, take a look at the list above and make sure that your web pages have all elements that are needed to get high search engine rankings. You will get your rankings back then.
|2. Search engine news of the week|
Search engine newslets
|3. Articles of the week|
More marketers concerned about click fraud
"'Search engines have shot themselves in the foot by providing a search box,' says MSN. Google, though, has another view."
"It's hard to overstate the importance that search plays in marketing and advertising campaigns. [...] Our job as advertisers is to put our clients' products in the path of search behavior."
|4. Preview of the next ARELIS version - part 4|
We're currently working on a new ARELIS version. The new ARELIS version will have many new features and many improvements.
We think that it will be the best and most complete link exchange, link popularity and off-site web promotion solution. In the next few weeks, we'll show a preview of some of the new ARELIS features in this newsletter.
Part 4: Benefit from a much improved link checker
The new ARELIS version will feature a much improved link checker:
Among many other things, the new link checker will allow you to specify many different URLs to which your link partners can link back and it will allow you to check links only for special categories or statuses.
In addition, the new ARELIS version can check if your link partners use the "rel=nofollow" tag (that tells search engines that they shouldn't consider the link) and it allows you to specify a user agent for the link check (so that you can make sure that search engine spiders really see the link to your site).
The new ARELIS version can also search the web pages on your link partner's sites for a link back to your site if it cannot be found on the initial page.
It's a free update for registered users
The features above are only one of many new features that will be available in the new ARELIS version. The new ARELIS version is planned for this quarter. We'll announce its official release in this newsletter.
Although the new version will have many more features than the current ARELIS version, it will be a free update for registered users of the current ARELIS version.
If you haven't tested the current ARELIS version yet, you should do so now.
|5. Recommended resources|
site has jumped to page one."
"I couldn't have asked for better programmes."
|6. Previous articles|