|Weekly SEO news: 7 March 2006|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look at the plans of Google, Yahoo and MSN Search.
In the news: A study finds out that Google and Yahoo are equally relevant, MSN opens its AdCenter and more.
Table of contents:
|1. Facts of the week: What search engines plan for the future|
At the recent Wharton Technology Conference in Philadelphia representatives from Google, Yahoo and MSN Search discussed the future of search technologies.
The big search engine companies have different ideas on how search engines will change over the next few years.
MSN Search wants to focus on the user interface
Saleel Sathe, the representative of MSN Search, claimed that the user interfaces of search engines required significant changes:
Google thinks that technology is more important
Google's representative Matthew Glotzbach argued that the computers should be able to find out what people want:
Yahoo bets on social search technologies
Yahoo's Bradley Horowitz proposed that existing web search should be replaced with social search:
Each method has its own problems
MSN's approach might be difficult because people are probably not willing to work more to get information. Most searchers want quick results.
Yahoo's social search approach requires the participation of web surfers. The problem is that many people might not be interested to participate and other people might abuse the system to promote their own sites.
Google faces the problem that is is difficult to find out what a web surfer actually wants when he provides only limited information. This problem could be mastered by saving the search history of web surfers etc. but that leads to other (privacy) problems.These are interesting times for search. Only time will tell what impact future changes will have on your business. Until then, you should try to get best results with the current search engine situation.
|2. Search engine news of the week|
Search engine newslets
|3. Articles of the week|
Microsoft backtracks on timetable to beat Google
"'Internet ad-traffic scams could be ripping off as much as $1 billion annually. Are Web companies like Google doing enough to foil them?"
"As Google's lead grows, competing engines are pursuing creative approaches to attract users, launching site makeovers, specialized search features and prize giveaways. But in order for innovations to cut into Google's dominance, say industry observers, searchers first must be made aware of them."
|4. Preview of the next ARELIS version - part 5|
We're currently working on a new ARELIS version. The new ARELIS version will have many new features and many improvements.
We think that it will be the best and most complete link exchange, link popularity and off-site web promotion solution. In the next few weeks, we'll show a preview of some of the new ARELIS features in this newsletter.
Part 5: Limit the number of links on your link pages - fully customizable
The new ARELIS version will allow you to limit the number of links per links page. Although the theory hasn't been officially confirmed yet, some webmasters believe that a web page should not have more than 50 outgoing links.
The new ARELIS version allows you to specify the number of links on a page. You can choose 10, 20, 30 or any other number of links par page:
In addition, you can specify the look of the "previous - next" links at the bottom of the pages. Just like any other aspect of your link page design, ARELIS allows you to 100% customize these navigation elements.
You can use images, numbers, text and whatever you want. This is another great feature that makes sure that only your pages look like your pages. Only with ARELIS you have total control over the complete HTML source and the design of your link pages. As mentioned in a previous issue of this newsletter, your link pages won't look like link pages at all.
It's a free update for registered users
The features above are only one of many new features that will be available in the new ARELIS version. The new ARELIS version is planned for this quarter. We'll announce its official release in this newsletter.
Although the new version will have many more features than the current ARELIS version, it will be a free update for registered users of the current ARELIS version.
If you haven't tested the current ARELIS version yet, you should do so now.
|5. Recommended resources|
magazine Computer Buyer about
|6. Previous articles|