|Weekly SEO news: 11 April 2006|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look at the new Google acquisition that might change the way Google evaluates web sites.
In the news: Yahoo tests a new ad model, spammers use Wikipedia to get links and more.
Table of contents:
|1. New acquisition: Can we expect a shift in Google's ranking algorithm?|
Google has recently acquired an advanced text search algorithm that has been invented by University of New South Wales PhD student Ori Allon.
Although the acquisition has not been confirmed yet, Google has confirmed that Ori Allon is now employed at Google headquarters in Mountain View, California.
Three search engines tried to get Orion
How does this advanced algorithm work?
What does this mean to your Google rankings?
It's hard to tell how this new algorithm will change the way Google ranks web pages. If the algorithm really allows web surfers to get information from web pages without really going to the web pages than webmasters might choose to block search engines that use the Orion algorithm. There is no point in giving search engines valuable information without getting something in return.
Until Google uses the new algorithm, you should make sure that your web pages are optimized for Google's current algorithm so that you get customers and sales now.
To get best results on search engines, you should use a tool that is continually update to reflect the latest search engine changes. IBP is such a continually updated tool that can help you to get the best possible rankings for your site.
|2. Search engine news of the week|
"Yahoo! has released a test version of its new search monetization in Scandinavia and will expand the rollout to the U.K. in July. [...]
Codenamed 'Project Panama,' Yahoo’s new model will be similar to that of Google, which ranks search-engine ads by both the amount advertisers pay for keywords and the relevance of the ad."
"A search engine company has begun offering free sneak peeks at premium, pay-for-view Internet content. [...] Congoo.com makes restricted or subscription-only Web content from Business Wire, Encyclopaedia Britannica Online and other publishers available free to anyone who downloads its NetPass toolbar."
Search engine newslets
|3. Articles of the week|
"With a planned $90 million settlement, Google could soon dispense with a class-action lawsuit involving so-called click fraud. [...] Despite those figures, click fraud is not deterring spending on search marketing, which JupiterResearch predicts will rise from $4.2 billion in 2005 to $7.5 billion in 2010."
|4. Preview of the next ARELIS version - part 10|
We're currently working on a new ARELIS version. The new ARELIS version will have many new features and many improvements.
We think that it will be the best and most complete link exchange, link popularity and off-site web promotion solution. In the next few weeks, we'll show a preview of some of the new ARELIS features in this newsletter.
Part 10: Who links to you and how do they link to you?
As you probably know, incoming links are very important if you want to get high rankings on Google, Yahoo and other major search engines.
The new ARELIS will not only help you to get high quality inbound links, it will also help you to optimize these links for high rankings.
ARELIS will tell you which texts people use to link to your web site, how many links are on the web pages with your link, on which IP address the web page with the link resides and much more.
This information allows you to fine-tune the links to your web site so that you get high rankings for the search terms of your choice.
Of course, the new ARELIS version will be a free update for registered ARELIS 4 users. A limited preview of the new ARELIS version has been released to selected users.
|5. Recommended resources|
A spam-free links solution for professional webmasters
"ARELIS is a top-rated software program that helps you to build a powerful business network quickly and easily.
Your business will benefit in many ways from that network: You'll get highly targeted visitors to your web site, you'll benefit from new business contacts and your web site will get a higher ranking on search engines because of higher link popularity.
ARELIS helps you to establish many high quality reciprocal links that point to your web site. It is the first software program that provides a serious, spam-free reciprocal links solution for professional webmasters."
|6. Previous articles|