|Weekly SEO news: 25 April 2006|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look at Googlebot and Mediabot and how they can influence your search engine rankings on Google. If you're not careful, your site might get in trouble.
In the news: Google experiments with new search results, Yahoo has announced an index update and much more.
Table of contents:
|1. Facts of the week: Googlebot and Mediabot - Can you get in trouble?|
On the PubCon Publishers Search and Marketing Conferences in Boston, Google's Matt Cutts revealed interesting information about Mediabot and how it could influence your Google rankings.
What are Googlebot and Mediabot?
What's the problem with Mediabot?
How can this get you in trouble?
What does this mean to you?
Don't try to cheat search engines. If you want lasting results, you should concentrate on ethical search engine optimization. Ethical search engine optimization leads to a symbiotic relationship between webmasters, search engines and web surfers so that everyone wins.
|2. Search engine news of the week|
"Google is testing an enhanced search feature that presents users with additional result information. [...]
The feature appeared at seemingly random moments with online searches, and appears to be related to the Orion technology that Google acquired earlier this month."
Editor's note: Further information about Google and Orion can be found here.
"German companies led by Bertelsmann, Europe’s biggest media group, are expected to join Quaero, the search engine project."
"Exalead, based in France, hopes to make a big mark in enterprise search as well as in consumer Web search. [...] AOL France is a marquee customer, using Exalead to power Web search for French subscribers for the last four years. In the U.S., the company is just getting started."
Search engine newslets
|3. Articles of the week|
A frank interview with Jim Lanzone (formely Ask Jeeves, now MSN Search)
|4. ARELIS and IBP beta version available|
We're currently developing the new generation of our web promotion tools ARELIS and IBP. We've just opened the test of the new version to the public, and you can be among the first to test the new generation.
Both ARELIS and IBP have been integrated into one user interface. IBP and ARELIS are still two independent programs but it is now much easier to work with both programs on the same web site.
In addition, the new Top 10 Inbound Link Optimizer tool will help you to get better search engine rankings.
What's the catch?
Expect problems when testing the new version. That's why it is called a public beta test. Only if you're comfortable testing pre-release versions that are not intended for daily work, you should download the test version.
|5. Recommended resources|
Another Editor's Choice Award for IBP
"IBP is the multi award winning web site promotion tool that helps you to get more revenue with high search engine rankings in Google, Yahoo and all other major search engines.
The suite of 10 professional website promotion tools includes a search engine submission tool, a search engine ranking checker, a top 10 optimizer and a keyword generator. IBP creates professional reports in PDF, HTML and Microsoft Word format."
|6. Previous articles|