|Weekly SEO news: 23 May 2006|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look at the statement of a Google official about Google PageRank.
In the news: Google statistics, a timeline of Google's Big Daddy update, a new MSN Search feature and more.
Table of contents:
|1. Google official: PageRank is not a big deal|
Many webmasters are still obsessed with the green PageRank bar in Google's toolbar. Last month, marketing expert Mike Grehan interviewed Google's Matt Cutts.
Matt Cutts is a Google engineer who knows exactly how the Google ranking algorithm works. He confirmed that PageRank is not the only important factor for Google.
PageRank is not a big deal
What can you do to get your web site listed on Google if PageRank is not a big deal?
The interview confirmed once again that the comprehensive SEO approach we follow with IBP and ARELIS is the best way to get long term results results on search engines.
Successful search engine optimization is not about getting a single trick done. It's about working on all important factors that can influence your web site rankings. Our tools can help you to do this. You can listen to the entire audio interview here.
|2. Search engine news of the week|
"The ComScore report indicates that Google's market share rose from 36.5 percent in April 2005 to 42.7 percent in March 2006, while Yahoo fell from 30.7 percent in April last year to 28 percent in March 2006.
MSN also declined, with its market share falling from 16.1 percent in April 2005 to 13.2 percent in March."
"The company’s search site, Google.com, gets almost 80 percent of all the visits, leaving no doubt that it remains the motor that powers the company’s business, despite Google’s growing assortment of online services."
"Even though these human-edited descriptions provide a lot of value, with human editing may come human error, bias, descriptions getting outdated, or the editor’s text may simply not suit the webmasters who want to be represented in their own way."
Search engine newslets
|3. Articles of the week|
"Google has the name recognition and positive brand association needed to move aggressively into the portal space, but getting users to become loyalists and adopt a range of services from one provider is not an easy matter."
|4. Test drive the new IBP and ARELIS version|
We're currently developing the new generation of our web promotion tools ARELIS and IBP. You can be among the first to test the new generation.
The most complete search engine optimization tool is coming
Both ARELIS and IBP have been integrated into one user interface. IBP and ARELIS are still two independent programs but it is now much easier to work with both programs on the same web site.
In addition, the new Top 10 Inbound Link Optimizer tool will help you to get better search engine rankings.
This is one of the last beta versions before the final release
The new version is not 100% ready for the final release yet. The latest beta version is very stable but there might still be some problems.
Only if you're comfortable testing pre-release versions that are not intended for daily work, you should download the test version. We value your feedback on the preview version so that we can make the final release as powerful as possible.
|5. Recommended resources|
IBP received "Outstanding - 5 out of 5" award
"IBP is the multi award winning web site promotion tool that helps you to get more revenue with high search engine rankings in Google, Yahoo and all other major search engines.
The suite of 10 professional website promotion tools includes a search engine submission tool, a search engine ranking checker, a top 10 optimizer and a keyword generator. IBP creates professional reports in PDF, HTML and Microsoft Word format."
|6. Previous articles|