Weekly SEO news: 1 August 2006
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're telling you how to optimize your web pages according to the results of the latest ranking algorithm study.

In the news: Yahoo has a new spider, Google offers click fraud statistics and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Inbound links and optimized content for your web site

Last week, we published the results of a new search engine ranking study. The researchers wanted to find out which factors influence web site rankings on Google, Yahoo and MSN. The results of the study are so important that we take another look at the main results of the study in this issue.

The researchers found out that the contents of a web page are important for the search engine rankings of a web page. However, the inbound links to a web site are the most important factor on Google, Yahoo and MSN.

Inbound links are the most important factor, optimized content follows

It's important to optimize your web page contents for your keywords. By optimizing your web page contents for your keywords, you tell search engines that your pages are relevant to these keywords.

As long as there is no competition, your web pages will get top rankings for these keywords. Unfortunately, there's a lot of competition on the Internet and many pages are optimized for the same keywords.

That's where inbound links come in. If more than one web page is optimized for the same keyword, then the web page with the best inbound links will get the best rankings.

Your web site must meet certain criteria to get high rankings

First of all, you must optimize your web page contents for your keywords. Search engines must be able to find out that your pages are relevant to your keywords. Use IBP's web page optimizer to make your web pages search engine ready.

After optimizing your web page contents, you have to find out how the links to your web site should look like so that search engines give your web pages high rankings. Use IBP's inbound link optimizer to find out on which pages your links should appear and which link text you should use.

As soon as you know how the links to your web site should look like you can use the link building tools in IBP's ARELIS section to build high quality inbound links to your web site.

Two free SEO eBooks help you with inbound links and optimized content

Free SEO eBookGetting good inbound links and optimizing your web page content can be tricky if you don't know how to do it right. The free SEO ebook "Proven Methods For Successful Search Engine Marketing" explains everything that is necessary to optimize your web page content.

The free SEO eBook "How To Get High Quality Inbound Links" explains everything you need to know about link popularity. It also explains how you can get the best inbound links. Both eBooks have checklists that help you to optimize your site as quickly as possible.

Getting top 10 rankings for your web site on Google, Yahoo, MSN and other search engines is possible if you do the right things. If you follow the steps above your web site will get top 10 rankings on Google and Yahoo within the next few weeks.

2. Search engine news of the week

The new Yahoo! Search Crawler (Slurp)

"We launched a new Yahoo! Search Crawler, Yahoo! Slurp earlier this week. In addition to crawling the Internet faster, our new crawler is more efficient at visiting websites. As a result, site owners will notice as much as a 25% reduction in the number of requests and bandwidth consumed by the crawler. [...]

With this change of behavior in the crawler, you may see some shuffling of the pages that are included in the index and some changes in ranking as well."

Google to offer advertisers click fraud stats

"Responding to concerns about click fraud in the online-ad industry, Google will be revealing to advertisers the number of invalid clicks on their ads."


Google's Matt Cutts talks about SEO on Google Video

"This is my personal opinion. The views expressed on these pages are mine alone and not necessarily those of my employer. [...] I wanted to make a video so that I could give a little more detail and nuance than you’d get from reading a sentence or two."

MSN spiders have new names

The MSN Shopping bot is msnbot-products, the MSN News bot is msnbot-news, the MSN Image Search bot is msnbot-MM, the MSN Search bot is still just plain msnbot.


Search engine newslets

  • Yahoo Korea launches Webzari, a graphical add-on to their SiteExplorer service.
  • Yahoo licenses Zillow.com home-valuation engine.
  • AOL serves up video to draw users.
  • Google, the musical.
  • Click-fraud settlement good for Google.
  • Google rides the radio waves.
  • Take a look a the old home page of Google founder Sergey Brin.
  • Google's Eric Schmidt in the 80's with big glasses (video).
3. Articles of the week

New media making deals with 'old' news providers

    "Google and Yahoo, along with dozens of other Internet companies, have been quietly agreeing to deals that compensate some of the country's top news organizations for their content and help drive more traffic to their Web sites."


Google CEO on content partnerships: owners to get majority of ad revenues

"So typically, in the structure we help drive, the majority of the revenue — and the shares are pretty high — goes to companies like AOL and Ask Jeeves and so forth. We get tremendous benefit, though from that, because then those advertisers are part of our overall advertiser network and so our Google.com property gets that benefit."

How to survive the Google AdWords update of July 2006

"With the recent update of Google's landing page algorithm, many marketers that had been paying five or ten cents a click (or less) are now required to bid at least 50 cents to a dollar or more. [...]

Not all AdWords accounts have been affected - ads going to large sites with lots of content have seen no changes to their bid prices."

Outside of search, Google doesn't matter

"Google is fantastic at producing products that elicit the praise of the tech press and blog-jihadists. It appears to me that their solution to everything is Search, and that a white box that you type text into is the only thing that should separate a user from content."

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4. Recommended resources

We have a winner!

WinnerLaurie Williams is the winner of our iPod Shuffle raffle:

"IBP is hands-down the best solution"

"I've been an IBP user for over two years and it's hands-down the best solution for managing Internet Marketing campaigns.

I provide web development and Internet Marketing services to the professional services industry and IBP has helped me produce lucrative results for my clients!

Now with the integrated solution, I can streamline reporting and managing all my SEO analysis from one product!"
Laurie Williams, Trumpetmarketing

IBP is now available in version 9.2

The new version will now upload only the link pages and thumbnails that are new or that have been changed since the last upload.

The "Create Link Pages" button in the ARELIS main window now automatically creates the link pages and uploads them. You don't have to press the "Next" button anymore. This allows you to quickly upload any changes.

The Web Site Optimization Editor now supports the Meta Robots "noodp" tag. This forces Google and MSN not to use the descriptions from the ODP directory (www.dmoz.org) for your web page in their search results.

In addition to that, the new version has many minor improvements. If you haven't done it yet, download your free trial version now.

If you still use IBP version 8 or ARELIS 4 then you should download IBP 9 now. IBP 9 has many more features than IBP 8 and ARELIS 4.

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5. Previous articles

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