Weekly SEO news: 12 September 2006
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at a new bad trick to get inbound links from an authority site.

In the news: MSN Live Search is live, Google releases new services, the most expensive AdWords and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. A new bad trick to get inbound links from an authority site

Webmasters are always looking for ways to get inbound links from authority web sites. An authority web site is a web site that is important or authoritative in its sphere of expertise due to the quality of content and features that it possesses.

For improving search engine rankings, an incoming link from an authority site is worth more than an incoming link from an average site. Slashdot.org is such an authority web site. With a Google PageRank of 9 and an Alexa Traffic Rank of 200, Slashdot.org belongs to the most successful sites on the Internet.

How to get a link from Slashdot.org

A simple 5 step process allows you to put any link with any text from Slashdot to your web site:

  1. Go to Slashdot's story submission page.

  2. Fill out the form and enter a link to your web site in the "The Scoop" edit field. Don't forget to include your keywords in the link.

  3. Use a tool like the Web Developer extension in Firefox to convert the form action from POST to GET. This can be done with one click with the Web Developer extension.

  4. Click the "Preview story" button.

  5. Copy the preview URL and link to the preview URL on one of your pages. If the search engine spiders follow the link they will find a link from Slashdot.org to your web site.

You can use any keyword and any URL to get links with this method.

Should you use this method for your web site?

It's never a good idea to exploit the security holes of other web sites. While it's possible to get links through these methods, it's highly unethical and it's likely that these links won't work for very long.

You'll get better results if you focus on getting real links to your web site. If you are serious about your business, you shouldn't use dirty tricks to promote your web site. These will backfire to you. Better use ethical web site promotion tools that help you to get long term results.

2. Search engine news of the week

MSN Live Search is live

"Now, we feel it’s time to unveil the new Live Search … no longer in beta, and powering searches on both Live.com and MSN. In related news, Live Local Search is coming out of beta, and Live.com is too!"

Google launches News Archive Search

"News archive search provides an easy way to search and explore historical archives. In addition to helping you search, News archive search can automatically create timelines which show selected results from relevant time periods."

MSN adds behavioral targeting to search

"With the new service, advertisers can arrange to have their pay-per-click ads shown to users who MSN has identified as likely purchasers based on their Web-surfing history."

Google tests mobile ads in U.S. and Europe, JumpTap jumps in

" Google is testing ads on its mobile search interfaces in the U.S., U.K. and Germany a spokesperson has confirmed. [...]

Separately, white label mobile search player JumpTap has launched a mobile search index and auction-based ad platform to monetize search traffic for its carrier clients."

Editor's note: Further information about Google Mobile Ads can be found here.

Search engine newslets

  • View where your AdWords ad is showing around the world.
  • Yahoo releases a toolbar for Firefox.
  • How Digg.com ranks stories.
  • Ask.com announces research and development center in Germany.
  • HotelWorldMap is a search engine for hotels with Google maps integration.
  • Gazerk is a search engine for video gamers.
  • Business keywords are the most popular search terms.
  • Is Google AdSense for TV coming soon?
  • Google updates Google Earth.
  • Google says may launch video service in Japan.
3. Articles of the week

The top 50 most expensive adwords

    "This is the list of the top 50 most expensive Google adwords as of September 11, 2006."

    Editor's note: The list is also available for German words.


LookSmart searches for answers

"DOTCOM high-flyer LookSmart is still searching for a way back to its glory days more than two years after Microsoft abandoned the company to do battle with Google alone."

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4. Recommended resources

"The Directory submission feature is something that we couldn't live without"

Eric Gillette, IBP and ARELIS user"Providing our clients with monthly ranking reports, and inbound link reports was very difficult before IBP and ARELIS.

We now provide our clients with monthly ranking reports, and inbound link reports with ease, since IBP and ARELIS make the process very simple, straight-forward, and above all accurate!

I think the Directory submission feature is something that we couldn't live without since our clients constantly need to have increased inbound link counts, and using IBP to do that in combination with helping them obtain links with ARELIS makes the process smooth as silk."
Eric Gillette, www.gsolutionsonline.net

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IBP offers everything you need for web page optimization and inbound link optimization. It has tools for search engine submission, link popularity, page optimization and much more.

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5. Previous articles

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