|Weekly SEO news: 24 October 2006|
|Welcome to the latest
issue of the Search Engine Facts newsletter.
This week, we're taking a look at Google's Sandbox and TrustRank filters and how they influence the rankings of your web pages.
In the news: Google releases a new search service, click fraud continues to be an important topic and more.
Table of contents:
|1. Google's SandBox and TrustRank filters and your web site|
Google's Sandbox and Google's TrustRank are often discussed in webmaster forums. How do these factors influence your web site rankings on Google and what can you do to get out of the sandbox or to get a high TrustRank?
What are the Sandbox and Google's TrustRank?
The Sandbox and Trustrank are two sides of the same coin
What does this mean to your web site?
If you have an old domain name and many good inbound links, then you can improve your Google rankings by optimizing your web page content.
If you have a new domain name, you have to show Google that your web site can be trusted first. You can do this by getting the right links to your web site. Use ethical SEO techniques to promote your web site on search engines.
|2. Search engine news of the week|
|Google releases custom search engine service
Click-fraud rate on Google, Yahoo down, report says
|3. Articles of the week|
"Seventy-seven percent of consumer electronics (CE) purchases were influenced by Internet research according to research done by the Consumer Electronics Association (CEA) and Yahoo. [...] Of the total $32.5 billion spent on the CE products tracked in this study, online research influenced a striking 77 percent or $25.1 billion."
Editor's note: This study shows how important it is to get high rankings on search engines.
'Click fraud' threatens foundation of web ads
By the end of the day, she usually tallies a few hundred clicks, yielding about $300 a year. It's not much, but it adds up for the 35-year-old mother of five who became disabled three years ago."
|4. We're hiring|
We're looking for a web application software developer (Python/PHP/Ajax/MySQL) and an employee for software translation and customer support (French).
Both jobs are located in our new offices in Montabaur, Germany. Telecommuting is not possible.
|5. Recommended resources|
Do you want to see your web site in this newsletter?
|6. Previous articles|