Welcome to the latest issue of the Search Engine Facts newsletter.

All of us at Axandra wish you and your family a happy holiday and a fantastic New Year.

In the news: Ask tests a new user interface, new search engine statistics are available, Google's philosophy has changed and more.

The perfect Christmas gift for yourself can be found in the "Recommended Resources" section below.

Table of contents:


We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Happy holidays!

We'll continue with our regular articles next week.

2. Search engine news of the week
Ask.com testing new search interface

"Ask, a longtime background player in search that shed its 'Jeeves' image this year, launched Askx.com--a simplified user interface for scouring Web sites, images, news and video."

The lies of top search terms of the year

"I wanted to make some time and dive deep into the issue of why all those top search terms from the various search engines don't match. Others have thankfully been doing that. The short answer, as I've written before, is that they are all heavily filtered."

Google's radio ad tests hit snag

"Google Inc.'s nascent radio advertisement business, known as Google Audio, has run into an unexpected snag: it seems Google doesn't have access to enough radio airtime for would-be advertisers to thoroughly test out the initiative."

Search engine newslets

  • Google jokes.
  • Germany pulls out of euro search engine.
  • Google misses another chance to be the web platform.
3. Articles of the week
The worst stock for 2007: Google

    "I'm not the only one who has been bitten by the Google bug. Judging from its $142 billion market cap, in spite of a mere $2.4 billion in trailing earnings, much of Wall Street is enamored with the search engine, too. And that's a problem. When a company trades at such a high multiple to its earnings, the market expects tremendous future growth to justify that premium valuation. Google's past growth has been absolutely phenomenal, yet the future is only going to get tougher."

Google’s philosophy, now and then

"A long, long time ago – in web years! – Google released their 10 Things Google Has Found to be True page listing the core of their corporate philosophy. The Seside.net blog used the Wayback Machine to compare the original page back then with Google’s current version, analyzing the changes."

Google steps more boldly into PayPal’s territory

    "When Google introduced Checkout in June, it was seen as a formidable rival to PayPal, eBay’s online payment service. And with Google aggressively promoting Checkout during the holiday season and beyond, its use with some merchants has already surpassed PayPal’s."

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4. Recommended resources

The perfect Christmas gift for yourself!


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5. Previous articles

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