Weekly SEO news: 18 September 2007
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're telling you how to increase your sales by creating a trustworthy website.

In the news: Overture's keyword suggestion tools don't work anymore, new features in Google's webmaster tools, Google updates Google Documents and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Four tips to increase your sales by creating a trustworthy website

Even if you have high search engine rankings, people still might not buy from you. The reason for that is that your website might not be trustworthy. Of course, you need a professional web design to create trust.

In addition, there are a few other things that are necessary to convince your website visitors that they should do business with you:

1. Show your visitors who you are

It's amazing how many Internet businesses don't list their postal addresses. Do they have something to hide?

If your customers don't know who you are and where you live they might refrain from doing business with you.

For example, you can find our full contact information here. We link to that page at the bottom of every web page. In addition, our full postal address is listed in the footer of every web page. We do this to make sure that our visitors know who we are.

You should do the same if you're serious about your business. Show your visitors that you have nothing to hide.

2. Show your visitors how you're different

Why should someone buy from you and not from your competitors? Is there anything that distinguishes you from the rest?

For example, we distinguish ourselves from other SEO software companies by using only ethical search engine optimization methods. Our products don't use any shady tactics that might work for a short time but that will also get your site banned from search engines.

We want our visitors to know that they can trust our products. That's why we link to our code of ethics in the footer of every web page.

Show your website visitors how you're different and why they should use your products or services instead of your competitors'.

3. Show your awards and testimonials from satisfied customers

Web surfers don't like risk. If other people used your products and services before then it's less risky for new customers to try them. Your website visitors want to be reassured that you're a serious business.

If your company or your product has received awards then show them to your visitors. If your current customers have something positive to say about your products or services, list these testimonials on your website.

Show your visitors how other people benefited from your products and services and what other people say about you.

4. Show your guarantees

As mentioned above, web surfers don't like risks. That's why guarantees will help you to sell more.

For example, people can test our products 100% risk-free. If you want to try IBP to increase your search engine rankings, then you have 30 days to test every single feature of the product. If you're not fully satisfied, you will get your money back. Guaranteed.

Show your visitors that you're 100% sure that your product or service really delivers. Give strong guarantees so that your visitors can only win if they try your products.

It's important to have a trustworthy website if you want to sell something on the Internet. Show your visitors that your business is real and that they can trust you by using the tips above.

2. Search engine news of the week

Overture's keyword suggestion tool doesn't work anymore

"It looks like the Overture tool is finally gone unless this is a bug. YahooSarah said in January that Overture would be offline until an updated product was released. Does this mean the product is ready?"

Google adds new features in their webmaster tools

"First of all, subscriber stats are now available. Webmaster Tools now show feed publishers the number of aggregated subscribers you have from Google services [...] And last but not least, Webmaster Tools is now available in 20 languages!"

Google introduces Google Presentations

"Google's presentation software enables users to create a series of slides with a mixture of text and graphics on each. [...] Google's software suite already included word processing, spreadsheet and calendar management programs. Microsoft has been reaping huge profits from similar applications for years."

Editor's note: see privacy concerns in the recommended articles below.

Search engine newslets

  • Webmasters get unusual clicks from Microsoft IP addresses.
  • Yahoo acquires Zimbra (open source messaging and collaboration).
  • Google officially launches AdSense for mobile.
  • AOL introduces a new advertising platform.
  • iPhone is safe - no "gPhone" coming from Google.
  • Google book search tests new design.
  • Surprising thumbnails in Google search results.
  • Google updates Google Moon.
  • Google secures the GoogleDrive.com domain.
  • Polish man allegedly arrested for Googlebombing.
3. Articles of the week
Counting clicks

"Given that most of Google's $13 billion in revenue comes from clicks on ads, you would think the words 'click fraud' would inspire fear in Shuman Ghosemajumder, the company's senior product manager and resident click-fraud czar. [...]

The rate of fraudulent clicks was 15.8% in the second quarter of 2007, up 1% from three months earlier. Within online content networks, Click Forensics estimated that more than 25% of all clicks were fraudulent, up from about 22% percent in the previous quarter."

Google denies ownership of users' words

"Google has denied suggestions that the terms and conditions for its Google Docs & Spreadsheets service mean that it owns any user's content published in the application.[..]

One clause states, 'By submitting, posting or displaying Content on or through Google services which are intended to be available to the members of the public, you grant Google a worldwide, nonexclusive, royalty-free license to reproduce, adapt, modify, publish and distribute such content on Google services for the purpose of displaying, distributing and promoting Google services.'"

Powerset: move over, Google

"The search giant is unfazed by competition from 'natural language' upstarts, but users—and advertisers—may benefit once they get the hang of the new tool."

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4. Recommended resources

"IBP made it extremely easy."

"I have been using IBP for almost 1 year with good success. Quite honestly I was lost with trying to manually determine what changes to make, but IBP made it extremely easy. Results are not overnight, but I have now moved to the top 10 in many key phrases using this product."
Allen Farrish, Tie Dyed Shop

Get your site mentioned in front of 130,000+ subscribers

    We want to hear from you about your successes with IBP or ARELIS. Just write us 2-3 sentences and you might get featured in this newsletter along with your web site address.


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5. Previous articles

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