Weekly SEO news: 20 May 2008
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at the basic SEO concepts and how to explain them to your boss. The better you understand the basics of SEO, the easier it is to get high rankings on Google and other major search engines.

In the news: new search engine market share statistics, Google Health launches, Microsoft doesn't give up and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to explain to your boss why website optimization is important

People not involved in website optimization often have difficulty to understand search engine optimization and the different methods that are involved. If you have to explain the basic SEO concepts to your boss, the following list will help you:

1. Link building is important

Links are like votes for a website. The more votes a website has, the better the rankings. IBP's link tools help webmasters to get as many links as possible.

2. There are different link types

Search engines consider the relevance of the links. Links from unrelated websites don't help as much as links from relevant websites. A link from a website that has many inbound links for itself counts more than a link from an unpopular website.

IBP's link builder helps you to get links from relevant websites.

3. It's important to keep on link building

It does not help to get more links than your competing web pages. At least one of your competitors will continue to build links and pass your website. For that reason, it's important to know that link building is an ongoing activity.

IBP's link builder keeps track of the websites that already link to you and it helps you to find new links on a regular basis.

4. Buying links can get you in trouble

Search engines don't like paid links because they consider the links to your website as editorial votes. Google has officially stated that it considers paid links as an attempt to game the system.

Google penalizes websites that buy links. Even if Google cannot automatically find all paid links to your website, your competitors might report your website.

Do not buy links but use IBP's link tools to get high quality organic links.

5. Redirects can cause problems

Redirects have been used by spammers in the past and some search engines still have difficulties with that. If you have to use redirections on your website, only use 301 redirects.

A 301 redirect is the only server side redirect that is defined as a permanent redirect. That means that search engines will follow the links and pass the links from the old URL to the new URL.

IBP's search engine spider simulator can find out if your web pages use the wrong redirects.

6. Duplicate content can cause problems

Search engines want to return as many different results as possible in their results. That is why search engines only list one copy of a document in their search results.

For that reason, you shouldn't promote more than one domain for the same website and you should have unique content on your web pages.

Near copies are also considered duplicate content, for example, when the same article is listed on more than one website.

8. Why your web pages must be optimized

Search engines use simple software programs to index web pages. These web pages analyze the text on a web page to determine what it is all about.

If a keyword is mentioned in the right places and in the right frequency, search engines will consider the web page relevant to that keyword. If a keyword is mentioned too often, search engines might penalize a website because it looks like a spamming attempt.

IBP's Top 10 Optimizer tells you where and how often you should use your keywords on your web pages so that the web page gets top 10 rankings on Google.

9. Keywords are the key to your success

It's important to choose the right keywords for search engine optimization. Single word keywords can be very popular but they seldom lead to sales. Industry specific keywords can be so special that no one searches for them. The perfect keyword is targeted, has a high search volume and leads to sales.

IBP's keyword tools help you to find the best keywords for your website.

Search engine optimization is not rocket science but it requires some work and ongoing efforts. If you understand the basic SEO concepts, it's easier to get top 10 rankings on Google and other major search engines.

Detailed step-by-step information on how to optimize your web pages can be found in our free SEO book.

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2. Price raise on June 1st

Only two weeks to go!

We will increase the IBP price by 20% on June 1st. Any orders placed between now and June 1st will be honored at the lower price.

If you order IBP now, you will save 20%.

There is no risk with our unique Top 10 Google Ranking guarantee (valid for a full year!) and our 30 day money back guarantee.

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3. Search engine news of the week
Google receives nearly 68 percent of U.S. searches in April 2008

"Google accounted for 67.90 percent of all U.S. searches in the four weeks ending April 26, 2008. Yahoo! Search, MSN Search and Ask.com each received 20.28, 6.26 and 4.17 percent respectively. [...]

Search engines continue to be the primary way Internet users navigate to key industry categories."

Microsoft issues statement regarding Yahoo!

"In light of developments since the withdrawal of the Microsoft proposal to acquire Yahoo! Inc., Microsoft announced that it is continuing to explore and pursue its alternatives to improve and expand its online services and advertising business. 

Microsoft is considering and has raised with Yahoo! an alternative that would involve a transaction with Yahoo! but not an acquisition of all of Yahoo!"

Google Health launched

"According to Google, with their new free service you can collect and manage your medical records and health information by building an online profile, and educate yourself about health issues."

Search engine newslets

  • Google is testing green search engine result pages.
  • Google Translate adds 10 languages.
  • Yahoo opens its Search Monkey developer platform.
  • Ask.com to acquire Lexico Publishing.
  • Yandex Search improves its search algorithm.
  • Google Analytics loses a weeks e-commerce data.
  • Google assists in arrest of Indian man.
  • Shareholders accuse Yahoo of concealing details.

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4. Articles of the week
Google's superiority complex

"Is it Google or Yahoo or Microsoft that leads the pack in search advertising platforms? What makes a good search advertising platform? Ease of use? Time to market? Does anyone care about volume?"

Google founders have grown up

"It's official: the guys who founded Google are grown up. That was the pronouncement on Thursday from Google Chief Executive Eric Schmidt, who was hired in 2001 to provide mature, traditional business savvy to the Internet search company founded by whiz kids Larry Page and Sergey Brin."

Something Google doesn't want you to see

"[Google has] a whole area devoted to elaborately constructed works made of Lego blocks. Impressed, this City Room reporter wanted to write an article about them. [...]

We thought it wouldn't be a problem. Google officials discourage photography in their offices, but they had been eager enough to brag about their Chelsea space in The Times’s dead-tree editions in the past."

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5. Success stories

Update - one year on

Len Smith

"It's about a year now since I reported my initial success using IBP. At that time I had recently launched my site www.copywriting-on-demand.com and with the aid of IBP quickly got my chosen keywords up onto page one of Google.

As a one-man-band copywriter, I was thrilled. So, how sustainable has it all been?

In a nutshell, I have positions one/two for my major keywords and page one for all my emerging keywords. Each month I get more than over 2,300 unique visitors, with 93% coming from search engines.

This means I have been able to drop all traditional sales lead generation campaigns (direct mail) and the site alone is now delivering more business than I can cope with. Good work IBP!"
Len Smith, www.Copywriting-On-Demand.com

"Number 1 on Google "

"Via my web development company 'munklefish - multimedia for the masses' I was able to get my client 'Community Foundation for Greater Manchester' to number 1 in Google.co.uk & Google.com plus a whole load of other search engines with IBP! Couldn't ask for more!"
Phill Healey, www.MunkleFish.co.uk

Share your success story with us

Let us know how IBP has helped you to improve your website and we might publish your success story with a link to your website in this newsletter. The more detailed your story is, the better.

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6. Create a French version

Do you want to manage iBusinessPromoter.fr?

We're looking for a native French speaker who wants to create and manage iBusinessPromoter.fr.

What you should do:

  • Translate all iBusinessPromoter.com web pages to French
  • Translate the order pages to French
  • Find popular SEO related French keywords to insert them on the iBusinessPromoter.fr web pages
  • Check the French translation of IBP

What we offer:

  • You will earn 35% of all sales that are generated through iBusinessPromoter.fr.

What you should know:

  • You should know how to create HTML web pages. Ideally, you manage your own website and you know how to manage websites.
  • You should know the French SEO terminology.

If you're interested, please don't hesitate to drop us a line.

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7. Previous articles

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