Weekly SEO news: 2 September 2008
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at the effect of the Google Suggest implementation on Google's homepage. It's likely that the traffic to your website will change.

In the news: Google releases its own web browser, Ask.com relaunches their kids search engine, John McCain might be the better Internet marketer and more.

The IBP manual is now available as a book.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How Google Suggest influences the traffic you get from Google

Last week, Google added the Google Suggest feature that had been available in beta for a long time to its main page. This might sound like a small change but it can have a big effect on the traffic that you get from Google.

What is Google Suggest?

Google Suggest adds suggestions to your search query while you type it. For example, if you type "Chicago" in Google's search box, then Google will suggest "Chicago Tribune", "Chicago Cubs", "Chicago Airport" and a variety of other keywords.

Why does this change the traffic that you'll get from Google?

The implementation of Google Suggest on the main search page might have several effects on the keywords that web surfers use:

  1. People might search less for one or two word keywords

    MP3 is a very popular search term. However, it's unlikely that a search for "mp3" will return the results that the web surfer searched for. When you now search on Google, Google will suggest "mp3 player", "mp3 downloads" and "mp3 converter" among many other suggestions. It's likely that the web surfer will choose one of these suggestions because they describe more accurately what they are looking for.

  2. Web surfers might become less creative when they search

    Some people might think that the options offered in Google's suggest box are the only possible keyword combinations that can be entered. Other people might rely on Google's suggested keywords out of convenience.

    Technically less adept web surfers or lazy people might stick with the default suggestions instead of really typing what they are looking for.

  3. AdWords prices for some keywords might go up

    Instead of many different keyword combinations, the same (suggested) keyword combinations might be searched over and over. This could result in increasing AdWords prices for these keywords and in increased competition for these keywords.

  4. Long-tail keywords might be negatively affected

    Long-tail keywords are keywords that typically consists of 4-6 words. These keywords are usually very targeted and they often lead to conversions because people who enter long-tail keywords know what they're looking for. As Google mainly suggests keywords that consist of up to 3 keywords, the amount of long tail keywords might decrease.

  5. Long-tail keywords might be positively affected

    On the other side, Google Suggest might show some people that it is possible to refine search queries. Web surfers might use Google's suggested keywords and further refine the queries with their own words. People who never thought about their search terms now might start to do so.

This is your chance to get an advantage over your competitors

The keywords through which websites get traffic from Google are likely to change. You should optimize your web pages for targeted search terms that consist of multiple words.

This is your chance to get an advantage over your competitors. Optimize your web pages now for these targeted multiple word keywords before your competitors do it.

Further information on how to find the best keywords can be found in our free SEO ebook. You can also use the keyword tools in IBP to research keywords.

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2. Search engine news and articles of the week

Google BrowserGoogle launches its own web browser

"We realized that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that's what we set out to build."

Related: Internet Explorer 8 beta is also available.

Google Chrome screenshots

"Google announced their browser Google Chrome to be available on Tuesday, but their download page and tour was already partly available. While the download itself didn’t work when I tried, I was able to extract some screenshots, from the frontpage but also the YouTube videos."

Ask.com relaunches Ask Kids

"We basically started from scratch and added search results and websites that pass our very strict test of what’s OK and what’s not OK. We had our editors contribute great kid's sites and used that as a basis to teach our search algorithms what to look for. The result is what we believe to be the most comprehensive, kid-friendly search available today."

Google CEO Eric SchmidtGoogle to start Yahoo deal by October

"Google Inc., facing U.S. Justice Department scrutiny of its advertising partnership with Yahoo! Inc., will proceed with the agreement by early October [...] Google is trying to pull off the deal amid concerns that it will give the company too much power in the $65 billion online advertising market."

Presidential candidates Internet marketing

"Sen. Barack Obama appears to many people to be running a far more tech-wise campaign than his opponent [...] But Sen. John McCain is in some ways outsmarting Sen. Obama when it comes to Internet marketing."

Search engine newslets

  • Google tests AdWords ads at the end of the search results.
  • Google tests two video results on one result page.
  • Microsoft acquires comparison shopping site Ciao.com.
  • Google to buy GeoEye satellite imagery.
  • Google cuts off Forestle.
  • Windows Live search tricks you may not know about.
  • Mozilla extends lucrative deal with Google for 3 years.

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3. Success stories

"IBP has really helped the success of our website."

"IBP has really helped the success of our website. FX Trading is a fully online business, and our website is key to the success of our business.

The increased ranking that IBP has given us has enabled to remain on the cutting edge of the business by being contacted by other traders and firms working on fully automated FX trading systems."
Joe Gelet, www.eliteeservices.net

Share your success story with us

Let us know how IBP has helped you to improve your website and we might publish your success story with a link to your website in this newsletter. The more detailed your story is, the better.

The IBP manual is now available as a book

SEO bookThe IBP manual is now available as a paperback book. In addition to information about how to work with IBP, it explains everything you need to know to get your website to the top of the search engines.

You can download the manual for free by clicking the "PDF" link in the "Help" panel in IBP's main window or you can buy a hard copy of the book here.

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4. Previous articles

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