Weekly SEO news: 14 October 2008
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at two new spam tricks that are used by some webmasters to get higher rankings on Google.

In the news: Microsoft releases a new search engine, a webmaster finds out why his website has been removed from Google's index, a DMOZ.org editor talks about directory submission and more.

IBP is now available in a new French version.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Two new spam tricks to get higher rankings on Google

Many people will do anything do get on Google's first result page. That's why some webmasters regularly come up with new spam methods to get on Google's first result page.

Phillip Lenssen recently reported two new methods that might be used by some people to get top 10 listings on Google.

Spam trick 1: Get higher rankings in Google's local results

It seems to help if the address of a business is close to the city center or the main station. If a business gets a post box close to these locations and submits that address to Google Maps, it will be listed higher in the local results on Google.

As the local results are usually displayed above the regular listings in Google, this could be a way to get many clicks.

Spam trick 2: Get higher rankings in Google's regular results

This trick is somewhat hard to believe. It seems that some webmasters hire cheap Chinese workers to get higher rankings on Google. As strange as it sounds, these webmasters pay couriers on bikes to drive to various Internet cafes, search for their keywords and then click on the listing of the webmaster's site.

Over time, the listings go up. Actually, Google does have a click tracker in the result URLs. Until now, it had been unclear for what purpose Google uses this tracker. If this story is true, Google might use the number of clicks that a listing gets to determine the ranking of a web page.

Will these methods work for your website?

The local search trick might work but it will probably be difficult for most webmasters to hire an army of Chinese bike couriers. In general, you shouldn't use spam techniques at all. So far, Google has detected all spam methods sooner or later.

Websites with spam techniques are usually banned from Google's index. You might get a small advantage for some time with some spam techniques but you're risking all rankings of your website.

The difference between spammy SEO methods and ethical SEO methods

If you use spammy SEO methods, you will quickly get high rankings on search engines. Unfortunately, Google will completely remove your website from the search results as soon as they find out that you use these methods:

Spammy SEO methods

If you use ethical SEO methods, it will take longer until you get high search engine rankings. However, your rankings will grow steadily and you'll get a much better performance in the long run:

Ethical SEO methods

Do not use spammy SEO methods to increase your rankings on Google. It will backfire on you.

If you want to get high rankings on Google, you should make sure that your web pages can easily be parsed by Google's robot. You must make sure that your web pages have been optimized for the right keywords and that enough other websites link to your site.

If you follow the basic principles of ethical search engine optimization, you will get high rankings on Google that will last.

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2. Search engine news and articles of the week

U RankMicrosoft releases a new search engine: U Rank

"U Rank is a search engine that allows people to organize, edit and annotate search results, as well as share information with others.

We believe that finding something on the web is only the first step for many tasks. To better support people as they are exploring a topic, comparing information, keeping track of what they're learning, and collaborating with others, U Rank has general support for organizing, annotating, remembering, and sharing search results."

Why my site lost all search traffic from Google

"While I have various technologies in place to block [spammers] from posting content that violates our policies, sometimes they sneak through. For them, I've banned their IP addresses directly. In banning IP addresses directly in response to spammed content, I also accidentally banned Googlebot."

Can search's 'beautiful system' extend to display?

"If there's been a 'killer app' of Web advertising to date, it's search. Targeting is near perfect, thanks to consumers directly expressing their intent."

DisagreeGoogle and MSN disagree on future of search

"The major search companies have expressed varying ideas on how Web searching will evolve over the next few years, with MSN claiming that there will be significant changes in the user interface of search engines and Google contending that changes in the underlying technology will be more important."

What happens after I submit my site to DMOZ?

"Website owners often complain about the time it takes for the sites they suggest to be listed in the Open Directory Project. Indeed, many often assume that their site has been rejected when it doesn't show up within a couple of weeks. Instead, it is far more likely that the site is still waiting for a volunteer editor to review it."

Search engine newslets

  • Even search not immune to financial malaise.
  • Google loses German copyright cases over image-search previews.
  • Google allies with click-fraud-detection firm Click Forensics.
  • Yahoo improves content match performance.
  • Yahoo now searches for gas prices.
  • Search for and watch political videos in Google News.
  • Mainstream news outlets start linking to other sites.
  • Google allows ads mocking suicide.
  • AdWords display demographic report.
  • Academics sink teeth into Yahoo search service.

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3. Success stories

IBP is now available in a new French version

Jacques Magely of Magely.com has helped us to create a French version of the new IBP 10.3. He has also created a French version of our website at www.iBusinessPromoter.fr.

You can change the language of IBP in the "File" menu in IBP.

Do you have something to say? Share your success story with us!

Let us know how IBP has helped you to improve your website and we might publish your success story with a link to your website in this newsletter. The more detailed your story is, the better.

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4. Previous articles

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