Weekly SEO news: 28 October 2008 |
Welcome
to the latest issue of the Search Engine Facts newsletter.
This week, we're taking a look at the length of text links. The words that are used to link to your website improve your search engine rankings for these words on Google. But how long should the link text be? Which words will be considered? In the news: Google explains its malware policy, an interview with Yahoo's Jerry Yang, click-fraud statistics and more. Table of contents: We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends. |
1. How long can a text link be if it should improve your rankings? |
The words that are used in the links to your website have an effect on the search engine rankings of your website for these keywords. For example, if very many websites use the word "blue widget" to link to your website, it is likely that your website will get a high ranking on Google for the keyword "blue widget". How many keywords does Google consider?
The test set-up
The result: the perfect length seems to be 55 characters
What does this mean for your website?
If you want to know if your web page titles are correct and if you also want to know if all other elements of your web page are ready for a top 10 ranking on Google, you should analyze your website now. |
2. Search engine news and articles of the week |
Google explains its malware policy
Search engine newslets
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3. Success stories |
"Thanks to IBP, we have linking relationships with hundreds of sites."
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4. Previous articles |
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