Weekly SEO news: 5 May 2009
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at the indented listings on Google's result pages. How can you get these additional listings for your website?

In the news: Live and Ask seem to answer questions better, further information about the new search engine Wolfram Alpha and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to get indented listings for your website on Google

Wouldn't it be great if your website was listed twice in Google's top 10 results for your most important keywords? Although Google usually shows only one page from every site in the top results, it is possible to get two listings if you do the right things.

What are indented Google listings?

Indented listings on Google's search results pages can give your website additional exposure. Having an indented listing in Google's search results means that you'll have two listings for your website in the top 10 results in Google instead of one:

Google indented listing

These indented listings are also called double listings. Google explains these listings like this:

"When Google finds multiple results from the same website, the most relevant result is listed first, with other relevant pages from that site indented below it."

It's obvious that your website will get more clicks and more visitors if it is listed twice in the top 10 results. Most webmaster don't know how to get these results. That's your chance to get a step ahead of your competition.

How to get indented listings for your keywords

To get an indented listing for one of your keywords, do the following:

  1. You must have a web page that already has a top 10 ranking for that keyword. If you do not know how to get top 10 rankings on Google for your keywords, use this tool.

  2. Create a second web page on the same domain that links to the first web page that has the top 10 ranking. Optimize the second page for the same keyword as page one but use different content.

  3. Link from the first page to the second page with your keyword phrase in the anchor text. If possible, use a contextual link within a body of text rather than a site-wide navigational link.

  4. Get inbound links for the second page. Depending on the competition for the keyword, a few high-quality links can be enough to get the indented result.

Repeat step 1 to 4 for as many keywords as you want.

If your website has two links on Google's result page, then it will represent 20% of the organic results instead of the regular 10%.

20 percent of Google search resultsThat means that you'll get more clicks and more visitors. It would be foolish not to optimize a second page for your keywords. Start here to get top 10 Google rankings for keywords that attract buyers.

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2. Search engine news and articles of the week

Battle of the search engines

"I decided to check in on the major search engines to see how well each one handles the question 'who won the Kentucky derby.' My list of search engines included Google, Yahoo, MSN/Live, and Ask.com. [...]

The winner is Live Search from Microsoft by a nose. Ask.com was definitely #2. Not only did Live Search present me with the most recent winner of the Kentucky Derby, but the additional info presented alongside the results were spot on."

The secret behind the computational engine in Wolfram|Alpha

"The five million lines of Mathematica code that make up Wolfram|Alpha are equivalent to many tens of millions of lines of code in a lower-level language like C, Java, or Python. [...]

This is the essence of what has made Wolfram|Alpha possible. It’s not so much that it would have been impossible to do without Mathematica, but that it would have been impractically difficult."

Related: See Wolfram Alpha in action.

Gaming GoogleGaming Google hot trends again

"Although this is just a prank it is worth being aware that the successful gaming of Google Hot Trends can result in big bucks. One approach is the 'pump and dump' of a set of stocks or general interest in a company. [...]

If you're shooting to gain some social media coverage then this automated 'attack' on Google is a possible way to wriggle your story onto the radar of some influential blogs."

Yahoo testing cleaner, more open home page

"In selective tests with users, Yahoo is showing off a redesigned home page that sports a more streamlined look and a revamped left navigation bar that lets users add links to external sites such as WSJ.com, NPR.com and Style.com."

Google related searches - Cheaters rejoice

Last week, Google announced that they could better understand associations and concepts related to your search, and one of its first applications lets them offer you more useful related searches. Now it appears that Google is tracking groups of searches over a very short period of time and relating them to each other.

Search engine newslets

  • Yahoo analytics now available to Yahoo advertisers.
  • MSN/Live Search result pages have a malformed http header.
  • Old Japanese maps on Google Earth unveil secrets.
  • Google's power-hungry data centres.
  • Live Search and give shutting down.
  • Shop sign: "No1 on Google".
  • Google mowing with goats.

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3. Success stories

Marc Aucamp"I have achieved 8 first page rankings."

"I have been using IBP for over 9 months and I have achieved 8 first page rankings, 9 second page rankings and the rest of the pages seem to be on the move to the first page."
Mark Aucamp, Money Saving Expert

180,000 readers will see YOUR website

Let us know how IBP has helped you to improve your website and we might publish your success story with a link to your website in this newsletter. The more detailed your story is, the better.

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4. Previous articles

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