Weekly SEO news: 4 January 2011
Welcome to the latest issue of the Search Engine Facts newsletter.

Getting links to your website is one of the most important and one of the most difficult tasks that you have to do if you want to get high rankings on Google. This week, we're taking a look at 5 things that you can do to improve your Google rankings with your existing backlinks.

In the news: Google's plans for a "Like" button, Bing's market share rose to 29%, Google will focus on cloaking spam in 2011 and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. 5 ways to improve your Google rankings with your existing backlinks.

Getting links to your website is one of the most important and one of the most difficult tasks that you have to do if you want to get high rankings on Google.

If you want to improve the rankings on your website on Google, it is often much easier to improve your existing backlinks than getting new links to your website.

Step 1: Correct links that point to your old domain names

If you changed your domain name in the past, chances are that some people still link to your old domain name.

The links to your old domain name should redirect to your new domain with a 301 redirect to make sure that the links and the visitors that come through these links aren't lost.

Unfortunately, backlinks through 301 redirects do not pass the full link power to your website.

For that reason, contact the webmasters who link to your old domain name and ask them to link to your new domain. This will increase the effect of the links on your website rankings.

Step 2: Correct links to broken pages on your website

Check your website statistics and redirect all links that go to a non-existing (404) page on your website to an existing page on your site so that the visitors aren't lost.

As above, it's even better to contact the webmasters who links to the non-existing pages and ask them to change the links.

Step 3: Try to improve the anchor texts

When you're contacting other webmasters to tell them that they link to your old domain name or to a broken link on your website, you can also suggest new anchor texts for your links (the anchor text are the words in a text link that points to your website).

If the links to your website include the words for which you want to get high rankings in the anchor text, your chances of getting ranked for these keywords increase.

Step 4: Suggest other relevant websites (not so strange as it seems)

This might sound like a strange advice but it can help your rankings: when you contact a webmaster and ask for a link, you might also suggest other websites that are related to yours.

If the website that links to your website links to other websites that are related to your website topic, it's more likely that search engines will find your website relevant to that topic.

Step 5: Check the links and the navigation on your own website

If you want to see certain pages of your website in Google's search results, these pages should also be linked from your own website pages. If a web page is hidden in the navigation of your website then it's less likely that this page will get a good position in Google's results.

Your website should have a clear and logical navigation that emphasizes the pages that you want to see in Google's search results.

High rankings on Google are the result of good inbound links and optimized web page content. Our popular SEO software tool IBP helps you to get both.

Editor's note: IBP is temporarily available with a 20% discount. Details can be found below.

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2. Search engine news and articles of the week

A Google Like button: AdSense for social network sharers?

"A Google patent application published last week describes how Google might enable visitors to websites to share information that they've found with others on social networking sites such as Twitter, Facebook, YouTube and other sites. In some ways, it seems like a response to the Facebook Like Button. [...]

There may be an incentive offered to people who might share in their social networks, with a sharing of a portion of revenue generated by their shares to the people sharing, and possibly to the social networks where the information is shared."

Marissa MayerHow I made it: Marissa Mayer, Google's champion of innovation and design

"She joined the search company in its infancy, becoming its 20th employee and first female engineer. Now no product — including Gmail and Google Earth — is released without her OK. [...]

Perhaps more than any other person, Marissa Mayer influences how the world experiences the Web."

Compete says Bing's combined U.S. market share rose to 29% last November

"Bing and Yahoo’s search products (which are powered by Bing these days) had 14.4% and 14.6% market share, respectively, which means the combined market share of the search engines rose to a healthy 29% in November 2010, according to Compete’s search data.

Bing.com also saw the highest growth in the number of unique visitors, with a month-over-month increase of 7.4 percent (Yahoo’s number of UVs actually declined .3 percent). In November 2009, Bing’s market share was just over 10%, according to Compete."

Matt Cutts Google will focus on cloaking spam in 2011

Google's Matt Cutts made the following statement:

"Google will [do] more at cloaking in Q1 2011. Not just page content matters; avoid different headers/redirects to Googlebot instead of users."

Carol Bartz has sold, killed, or plans to kill over $4.6 billion worth of Yahoo acquisitions

"She's taken a machete to the company, lopping off irrelevant, or underperforming divisions. In some cases, the cuts make sense -- Geocities, anyone? In other cases, her cuts are hurting some people's feelings (but still make some sense). [...]

Sounds bad, but it's not like that $1 billion is for naught. It got some of the money back by selling these properties. Also, Yahoo probably got some value out of the acquisitions along the way."

Search engine newslets

  • Twitter has a lot to prove in 2011.
  • Newsweek on Google's Marissa Mayer.
  • YouTube legally considered a TV station in Italy.
  • Google: Your new phone carrier?
  • Google will become an AI company.
  • Marissa Mayer on Google’s failed Groupon bid.
  • Yahoo: a decade in search.

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3. Get a good start to 2011

We want you to get a good start to 2011!

We want you to get a good start to 2011. That's why we offer you IBP for a discounted price this month. Just click the following image:


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4. Previous articles

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