Weekly SEO news: 8 February 2011
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at 5 reasons why your SEO campaign doesn't work (yet) and what you can do to get better results from your search engine optimization activities.

Also in the news: the latest search engine statistics, longer headlines for Google AdWords, a lot of local searches come from mobile devices, Google and Bing have a feud and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. 5 reasons why your SEO campaign doesn't work (yet)

Many webmasters face the problem that their SEO campaigns don't deliver the expected results. Why are your campaigns underperforming? What can you do to make sure that search engine optimization works for you?

There can be several reasons why your SEO campaign isn't a success yet:

Reason 1: you set the wrong goals

If your website doesn't have many high rankings yet then you cannot expect that Google will display your site on the first result page for keywords such as "mp3" or other very competitive one-word keywords.

You have to start with more targeted keyphrases first. Optimize your pages for many different keywords with lower competition. The more high rankings your website has for keywords with lower competition, the more likely it is that your website will also get high rankings for more competitive keywords that belong to the same topic.

It's like running a marathon. You have to run smaller distances first before you can run the full 26 miles and 385 yards.

Reason 2: you don't take SEO seriously

Search engine optimization isn't set-and-forget. It takes some time to make things happen. Search engine optimization is an investment into your company and it should be treated like that.

If all you do to 'promote' your website is to submit it to search engines then you won't be successful. You have to invest time and effort into the optimization of your site. Tools can help you to save a lot of this time and effort but you still have to work with your site.

Reason 3: you focus on the wrong elements

Some webmasters are obsessed with the length of the title tag. Others submit their website every few days to search engines. Other webmasters insist that a particular part of their website links must use the rel=nofollow attribute.

You don't have to chase the latest search engine optimization trend. These trend topics usually make the difference between position 8 and position 9. If your website isn't listed on the first result page at all, you have to get the basics right.

The most important factors that will get your website on Google's first result page are optimized web pages with good content and good backlinks. The Top 10 Optimizer in IBP will help you with the fine details such as social mentions. However, it will also inform you when you have to focus on the foundation.

Reason 4: you chose the wrong keywords

This is an extremely popular mistake that many webmasters make. If you choose the wrong keywords, you will waste a lot of time and money.

The best keywords for your website are not the keywords with the biggest search volume. The best keywords also aren't the keywords that will boost your ego and it's also not the "obvious" keywords that will work best for SEO.

The best keywords for SEO are the keywords that deliver targeted visitors who will buy. It does not matter if a keyword has thousands of searches. If none of the visitors who find your site through that keyword will buy, then this keyword won't do you any good.

Details about the different keyword types and information on how to find the best keywords for your site can be found in this PDF file.

Reason 5: you get the wrong links

To get high rankings on Google, your website must have good backlinks. Automatic links from link building schemes don't work. Actually, that kind of links can even get you in trouble with Google.

You must get the right kind of backlinks to succeed. Use professional link management tools or backlink analysis tools to get the best possible links to your site.

Search engine optimization can contribute greatly to the success of your website. It's important that you do the right things in the right order and that you focus on the right elements. Download our website promotion tool IBP here and go through the checklist in the main window of IBP.

If you can tick all boxes in the checklist, your website is ready to get top 10 rankings on Google for your most important keywords.

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2. Search engine news and articles of the week

StatisticsThe latest insights & trends from Google Internet Stats

"Worldwide internet traffic grew 62% in 2010. The regions experiencing the fastest year on year growth were Eastern Europe and India/South Asia, where average traffic growth exceeded 100%, and the Middle East, where traffic rose just under 100%.

Global advertising spend in measured media is expected to exceed $500 billion for the first time ever in 2011. Online ad spend is expected to hit $82 billion. [...]

More children can use a smartphone (19%) than can tie their own shoelaces (9%)."

Longer headlines for select ads on Google

"We’re changing the placement of the first description line for certain ads that appear above the search results on Google. For some ads where each line appears to be a distinct sentence and ends in the proper punctuation, description line 1 will be moved to the headline and separated by a hyphen. As a result, some top placement ads will have longer headlines. [...]

While only some ads will be shown with the longer headline, you can increase your chances by ensuring that each line of your ad appears to be a distinct sentence and ends in the proper punctuation (e.g., a period or a question mark). Since this is a global change, punctuation will vary by country."

Mobile 35% of all searches on Yelp.com came from a mobile app

"In December 2010 alone, yelpers called a local businesses every other second -- and that was just via a Yelp mobile app. [...]

3.2 million unique visitors used a Yelp mobile app. 35% of all searches on Yelp.com came from a Yelp mobile app. Every other second a consumer generated directions to a local business. A photo was uploaded every 30 seconds from a Yelp mobile app."

Facebook CTO: we’re focused on mobile in 2011

"My sense is that mobile devices are inherently social… [mobile devices are] already filled with your contacts and your friends, and they also have access to your location."

Rant: Grow up Google!

"Googles core business is basically to copy content from our websites and exploit it commercially. Google cry like little girls because they claim Bing is copying their search results. Grow up Google! If it’s ethical for you to copy information why is it unethical for others to do the same? [...]

I don’t think Google made a smart choice in this case. It is very dangerous for Google to pull the “ethics” card. It is very easy for search geeks and journalists to find many examples of Google acting much more unethical than what Bing is doing in this case. Google could lose that battle seriously."

Related: Matt Cutts on Google's position, Bing: Setting the record straight

Search engine newslets

  • Facebook ads get half the clicks of network banners.
  • Facebook debuts user generated ad option.
  • Google chief Eric Schmidt seeks deal on EU search inquiry.
  • Google is showing an animated Jules Verne logo today.
  • Google: Instant for product search and Hotpot recommendations.

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3. Success stories

300,000 readers will read your success story!

Let us know how IBP has helped you to improve your website and we might publish your success story with a link to your website in this newsletter. The more detailed your story is, the better. Click here to tell us your story.

Terry von Dijk"IBP is user friendly and -more importantly- gets results."

"A bit over 6 months ago we purchased the iBusinessPromoter software to lift our profile and search engine ranking. At that stage we were hardly to be found in SERP's, especially Google.

Within 1 month after we started the software we saw significant change in our rankings and now we are ranked in the top 10 of nearly all important key phrases.

Traffic numbers are up 300% and we spend less on advertising. We will continue to use IBP to improve rankings. It is user friendly and -more importantly- gets results."
Terry van Dijk, Managing Director i-Law l Find a Lawyer

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