Google's Matt Cutts: don't overdo URL removals
"If you have a lot of urls that you don’t want in Google anymore, you can make the pages return a 404 and wait for Googlebot to recrawl/reindex the pages. This is often the best way. [...]
What I would not recommend is sending tons (as in, thousands or even tens of thousands) of individual url removal requests to the url removal tool. [...]
If we see that happening to a point that we consider excessive or abusive, we reserve the right to look at those requests and responding by e.g. broadening, canceling, or narrowing the requests."
Google's page speed checker is now available online
"Page Speed Online analyzes the content of a web page, then generates suggestions to make that page faster. Reducing page load times can reduce bounce rates and increase conversion rates."
Editor's note: page speed is only one of many ranking factors. If you want to find out if your web pages have all elements that are necessary for first page rankings on Google, analyze your website with IBP's Top 10 Optimizer.
Google announces the +1 button
"When you do a search, you may now see a +1 from your slalom-skiing aunt next to the result for a lodge in the area. Or if you're looking for a new pasta recipe, we'll show you +1's from your culinary genius college roommate. [...]
We'll be slowly rolling out +1's, starting in English on Google.com. If you can't wait to start seeing +1's, we'll soon let you opt-in to the launch by visiting our experimental search site."
Editor's note: If you want to be informed when the +1 button is available for your site, fill out this form.
When I change domains, how long should I leave the redirects in place?
Google's Matt Cutts answers that question in a video. Google needs several months to decide that a website really has moved from domain A to domain B.
Only if every single page of the old domain redirects to the new domain then Google might decide to use the new domain as the main page. If Google gets mixed signals (some pages return a 200 OK code while others redirect) then Google won't change anything.
Editor's note: if your old domain has backlinks that redirect to your new domain then you shouldn't remove the 301 redirects at all.
Google's music search engine quietly vanishes from the web
"Now, as I'm sure you're well aware, Google has bigger plans when it comes to digital music than mere search, so perhaps the Google.com/music link to the former Music Search product landing page was quietly removed to make way for another, more appropriate landing page? Or did someone just quietly pull the plug hoping no one would notice?"
Search engine newslets
- Google doesn't like scraped content.
- Google officially ends support for QR code in Places.
- Google improves similar image search.
- Bing testing new home page designs.
- Yahoo's Bartz slips in employees' eyes.
- Google releases a new AdSense ad format.
- Responding to negative feedback online benefits companies.
- Will Google give a higher rank to a website which runs AdSense? Answer: No.
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