Bing-powered share of searches at 29 percent in August 2011
"Google accounted for 65.09 percent of all U.S. searches conducted in the four weeks ending August 27, 2011. The combined Bing-powered search comprised 28.99 percent of searches for the month, with Yahoo! Search and Bing receiving 15.89 percent and 13.10 percent, respectively. [...]
Longer search queries — those averaging five to eight words or more — increased 3 percent from July 2011 to August 2011. One-word searches comprised the majority of searches, amounting to 26.26 percent of all queries."
Discussion: a major Google update at the end of the year?
"Larry Page has been at the helm coming up on six months. According to various reports, LP has put a lot of faith back in the algo nerds. I look for a Florida like update on the organic side before the end of the year. [...]
Google is NOT an "innovative company," relatively speaking. They are reactionary, almost panic when someone comes with a new idea, and use search to try to destroy their competitors. How? By stealing their ideas and code and giving them away for free."
Why you can’t game Google and Bing with +1s and likes
"If there is one thing a search engine is good at, it’s seeing patterns online. Like farms tend to be built around a core network of accounts. You pay someone to like your site, content or whatever, and they go out across their network and like you. It’s artificial and we know it. [...]
Interestingly, a report out from BrightEdge finds that about half of the largest 10,000 sites on the web don’t even display any kind of social sharing link or buttons at all. [...]
The search engines have flat out admitted that social signals are a ranking factors. Why would a site owner not want to include social share buttons? Let your readers do some of the heavy lifting and get your content promoted in their social networks!”
Editor's note: learn how to add Google's +1 button to your web pages and check the number of +1's and other social metrics with IBP's Top 10 Optimizer.
Discussion: can link spammers hurt your site?
"It has always been my opinion that if Google finds crappy links to any site, the links are just devalued. But if the computer finds a 'link' between those incoming links and a site that sells links than the site is devalued. In other words the computer needs to show a connection between bad incoming links and some post that shows I caused them [purchased]."
How referral traffic improves your rankings in Google
"These results highlight the importance of concentrating on obtaining links from web pages that can convert traffic (rather than looking at the outdate metric of PageRank for example). [...]
Does referral traffic, from ‘nofollow’ links, help influence keyword rankings within Google? [...]
If Google favours the heavy traffic links then that is a good thing in my mind as this is less easy to manipulate by the spammers."
Search engine newslets
- Google claims that 44% of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season.
- Google+ API launch still months away.
- NY Times: closed, says Google, but shops’ signs say open.
- Google: 'considerable progress' on fighting copyright infringement.
- Video: Do multiple links from one page to another page count? Answer: yes, at least in the original PageRank concept.
- If you ask Google to remove your website, they will do it.
- The the half life of a shared bitly link is about 3 hours.
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