Weekly SEO news: 24 July 2012

Welcome to the latest issue of the Search Engine Facts newsletter.

Google trusts websites that have been around for a long time more. In addition, these websites had a lot of time to get good backlinks. If you have a new website, it will be difficult to compete with these established sites. Fortunately, there is a solution.

In the news: Google's Matt Cutts says that you can ignore Google's link warnings, Bing says that there's more than backlinks, directories require fees to remove links, Google's result pages are against their own rules and more.

Table of contents:

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Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to compete with established websites on Google

Established websites have a big advantage over new websites. Websites that were around several years ago had far fewer competitors and it was much easier for them to get high rankings in that environment.

Google trusts websites that have been around for a long time more. In addition, these websites had a lot of time to get good backlinks. If you have a new website, it will be difficult to compete with these established sites.

Ranking progress on Google

Fortunately, it is possible to compete with the big players if you have a new website. Here are three tips that will help you to compete with established websites:

Step 1: target the right keywords

If you have a new website, it's nearly impossible to get high rankings for competitive keywords. Of course, you should include these keywords on your web pages but you should also optimize your web pages for less popular keywords that are not targeted by your competitors.

If your competitors target the keyword "pizza new york" then you might optimize one of your pages for "pizza new york queens". Even if your version of the keyword gets only a fraction of the original keyword, you will still get more visitors than before.

It is much better to rank #1 for a slightly less popular keyword (you will get some visitors) than to rank #60 for a very popular keyword (you will get no visitors).

Step 2: target as many different keywords as possible

Repeat tip 1 with as many keywords as possible. For example, you might use "best pizza in queens", "recommended pizza restaurant queens", etc. Even if each keyword delivers only some visitors, you will get many visitors with all keywords combined.

Another advantage of getting high rankings for many of these long keywords is that your website becomes relevant to a topic. The more high rankings your website has for keywords that are relevant to a topic, the easier it gets to get high rankings for more competitive keywords.

Optimize different pages of your website for different keywords and optimize as many web pages as possible. People who search for long keywords are usually people who really care about the subject. These people are more likely to buy something and they might also link to your site.

Step 3: create web pages to attract more backlinks

Some web pages on your website should generate revenue, others should help you to get backlinks. The more backlinks your website has, the easier it is to get high rankings.

Create web pages that solve the problems of the web searchers. Write "how to" articles about a very special topic. These web pages often get many backlinks. Of course, you should also actively build backlinks.

Getting high rankings for a new website is not difficult if you choose the right way. Do not attack the big players directly. Start with many related keywords and then proceed to the more competitive keywords.

Focus on both optimizing your web pages and getting good backlinks. Your website must have good optimized content and good backlinks if you want to get high rankings on Google.

2. Search engine news and articles of the week

Matt CuttsMatt Cutts: you can ignore link warnings

Google's Matt Cutts said that you can ignore Google's link warning messages:

"If you received a message yesterday about unnatural links to your site, don’t panic. In the past, these messages were sent when we took action on a site as a whole.

Yesterday, we took another step towards more transparency and began sending messages when we distrust some individual links to a site.

While it’s possible for this to indicate potential spammy activity by the site, it can also have innocent reasons. For example, we may take this kind of targeted action to distrust hacked links pointing to an innocent site.

The innocent site will get the message as we move towards more transparency, but it’s not necessarily something that you automatically need to worry about."

Bing: What if links aren’t as important as you think?

"I am not saying links are dead or links have no value – let’s get that straight up front. What I am saying, however, is that it can pay to keep the big picture in view and not get mired too deeply in the weeds. [...]

It’s easy to get fixated one a single tactic, hoping if you double down on that one area it’ll pay dividends. Easier for you, easier on the budget (in some cases) and easier to track results. But it’s a single signal to the engines. Links. Just a single signal. So what are you doing to work with the other signals?"

Editor's note: it is important to focus on all elements that are needed to get high rankings. The Top 10 Optimizer in SEOprofiler analyzes backlinks, the web page content. social signals and much more.

Strange: directories require fees to remove links

"How have you been handling requests for processing fees in response to your link removal requests? Some webmasters are now requesting processing fees from $20 to $500 to remove links from their web sites."

Google60% of Google visitors need to scroll to see high value natural search results

"If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. [...]

As such, it is somewhat of an irony to look at Google’s own web pages, specifically those for high value search queries."

Video: Is there a limit to how many 301 (Permanent) redirects I can do?

Google's Matt Cutts answer that question in a video: a website can have as many redirects as you want to have. If a redirect leads to another redirect than Google will follow at most 4 of these redirects.

Search engine newslets
  • Google acquires Sparrow.
  • How Microsoft made a Bing mistake.
  • Google seals its reputation for minting tech executives.
  • Study: News websites link to themselves 91% of the time.
  • Domain crowding is shockingly broken.

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3. Recommended resources

Check the backlink profile of your website & spy on your competitors:

SEOprofiler is a full-featured SEO solution that can analyze the backlink profile of your website and much more.

You can also use it to spy on the Google rankings and Google AdWords campaigns of your competitors, it helps you to get new backlinks, it helps you to optimize your web pages, it checks your rankings on search engines and much more.


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