Weekly SEO news: 31 July 2012

Welcome to the latest issue of the Search Engine Facts newsletter.

We have just released the brand-new version 12 of our popular website promotion tool IBP. IBP is a tool that helps you to get first page rankings on Google and other search engines. The new version offers many new great features.

In the news: Google has new information about backlinks, Bing talks about link lingo and link lust, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. The brand new IBP 12 is now available
IBP is a tool that helps you to get first page rankings on Google and other search engines. We have just released the brand-new version 12 of this popular website promotion tool. The new version offers many new great features:

1. Fully compatible with Google's latest ranking algorithm

Google's recent algorithm updates have caused problems for many SEO tool developers. Spamming tools that were sold as search engine optimization solutions have stopped working. Some of the more aggressive tools even got your website banned on Google.

Fully compatible

The new IBP 12 is fully compatible with Google's brand-new ranking algorithm and it is 100% safe to use. IBP only uses white-hat SEO methods that are beneficial to search engines, businesses and searchers. We continually update IBP to make sure that it works with Google's latest updates.

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2. A full featured SEO solution that considers all aspects of modern SEO

IBP considers all elements that are needed to get high rankings in today's highly competitive environment. For example, the Top 10 Optimizer analyzes backlinks, social mentions, web page elements and more:

Top 10 Optimizer - Progress

IBP offers tools for backlink management, backlink building, competitive analysis, keyword research and analysis, search engine submission, content submission, website optimization, search engine rankings checks and more.

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3. A much improved keyword research tool delivers the best keywords

The new keyword research tool provides keyword suggestions for 25 different countries and languages. You get global searches, local searches and the KEI so that you can quickly find the best keywords:

The new keyword search tool

IBP 12 also offers many sophisticated keyword management tools that enable you to quickly create laser targeted keyword lists for Google AdWords:

Keyword management tools

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4. A much more detailed backlink analysis

IBP 12 offers a much more detailed backlink analysis than before. Google and Bing do not provide reliable backlink information for your competitors anymore.

That's why we have created our own database that gives you detailed information about the backlinks of your competitors:

New backlink analysis - Get anchor texts and more

You will get the most popular anchor texts of your competitors, the pages of your competitors with the most backlinks and more.

IBP also analyzes the Google rankings and the Google AdWords campaigns of your competitors. You will get the keywords that they use on Google AdWords, the complete ad copies they use, and much more valuable information.

The new backlink information is also available in the Top 10 Optimizer and you will get your reports much faster than before.

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5. Faster ranking checks

The ranking checker in IBP has been improved and you can check your rankings now faster than before.

Ranking checker - Monitor your keywords

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6. An improved user interface

We've improved the user interface in IBP to make sure that you get the best possible user experience. Getting high rankings with IBP is as easy as possible.

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7. Fully compatible with Windows 8

IBP 12 is fully compatible with Windows 8. Of course, IBP also works with Windows XP, Windows 2000, Windows Vista and Windows 7.

Windows 8 compatible - Windows 7, Windows XP

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8. Top 10 ranking guarantee

A lot of work and expertise has been invested in IBP 12. We're absolutely sure that you will get the best possible results with IBP. For that reason, we can offer you our unique top 10 ranking guarantee:

If you do not get top 10 rankings after working with IBP, you will get your money back. Guaranteed!

2. Search engine news and articles of the week

Matt CuttsGoogle: new information about inbound links

"Last week we began sending new messages to sites with a pattern of unnatural links pointing to them, and I wanted to give more context about these new messages. [...]

I don't want site owners to panic. We do use this message some of the time for innocent sites where people are pointing hacked anchor text to their site to try to make them rank [...]

If you get one of these new messages, it's not a cause for panic, but neither should you completely ignore it. The message says that the current incident isn't affecting our opinion of the entire website, but it is affecting our opinion of some links to the website, and the site might not rank as well for some phrases as a result."

Google tests an expanded Knowledge Graph box

"Google tests a new feature of the knowledge sidebar: a link that invites you to 'explore more'. The Knowledge Graph section doesn't allow Google to show more than 5 related people, books, albums, movies, so the experiment displays more of them below the search box."

How Google organizes the world: Q&A with the manager of Knowledge Graph

"In May, Google launched a major overhaul of its search results. The Knowledge Graph on the right-hand side of the page displays facts and images about the subject of your query alongside the usual Web results. [...]

We sat down with Emily Moxley, Google's lead product manager for the Knowledge Graph, to learn how Google is tackling this challenge."

BingBing: learn link lingo, and the low-down on link lust

"There’s a lot of focus on link building these days. Maybe a bit more than usual, in fact. It seems people just cannot get enough information about links. This 'link lust' drives webmasters crazy. It makes otherwise rational people participate in crazy schemes all in an effort to rank better. [...]

While a link from CNN could drive a ton of traffic your way, its value to organic rankings is somewhat muted. You see, CNN is in the news business. For this example, we'll say you're in the heli-skiing business. See how they are not really related? Now, a link from a major manufacturer of skiing products, that would have value in helping your rankings."

Editor's note: if you want to get good links for your website, try the new IBP 12.

Google+ with 110,7 million visitors worldwide in June

"According to comScore, Google+ had 110,7 million unique visitors worldwide in June. Compared to last November, this is a growth of 66%. In the U.S., the growth is even higher, with an 82% growth from November to 27,7 million unique visitors in June."

Search engine newslets
  • Google updates the remarketing tag.
  • Google: we failed to delete all Streetview data.
  • Google announces new 3D imagery for Google Earth.
  • Search is on for Facebook's next big thing.
  • Google allows you to hand-write your queries.

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3. Recommended resources

Download the brand-new IBP 12

If you haven't done it yet, you can download the free demo version of the brand-new IBP 12 now.


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