18 June 2013
Welcome to the latest issue of the Search Engine Facts newsletter.

Bing's Duane Forrester shared insights on search engine optimization. Duane Forrester is Senior Product Manager of Bing's Webmaster Tools and he knows what he's talking about.

In the news: Google releases another anti-spam algorithm update, the latest search engine statistics, smaller search engines get more users, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Bing insider talks about search engine optimization

On the official Bing blog, Bing's Duane Forrester shared insights on search engine optimization. Duane Forrester is Senior Product Manager of Bing's Webmaster Tools and he knows what he's talking about.

Insider information

Here are his main statements:

1. Links still matter

Despite many algorithm updates that target low quality links, backlinks still matter:

"They are still a trust signal that can help ranking. [...] The kind [of backlinks] where your site impressed someone enough that they blogged about it, or shared it socially. [...] These are best as they allow the engines the strongest confidence that the link is trustworthy."

2. Reciprocal links are fine

"Reciprocal links still have value. Shocked? Don’t be, as the value may not be what you’re thinking. They don’t hold a lot of value in terms of lifting rankings, but they are capable of driving traffic to your site, so a recip link can be useful for new sites in terms of direct traffic, and these links can help us find your content I the first place."

According to our own research, reciprocal links do have a positive influence on your search engine rankings if they come from the right website. It usually does not matter if a link is one-way or reciprocal as long as the link comes from a related website with good quality.

3. Don't buy Likes, Tweets and Retweets

Duane Forrester says that you shouldn't buy Likes to improve your popularity:

"We all want ‘em, and therein lies the problem. Because likes are sought after, people try to sell them. [...]

Similar to how a link farm operates, like farms exist, promising to supply hundreds or thousands of likes in a short period. Yeah, yeah, they claim to be 'all natural, totally organic', etc. Simply put, they are not and are easily seen."

Basically, there's nothing new in Duane's advice. Do not try to cheat Bing or Google. It will backfire on you. Search engine optimization is not the same as spamming.

If you want to get high rankings that last, use safe SEO methods that play by the rules. Safe SEO methods are good for search engines, web searchers and businesses: search engines get better results, web searchers get what they are looking for, businesses get more customers.

SEOprofiler helps you to get high rankings with safe SEO methods. If you haven’t done it yet, create your SEOprofiler account now:

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2. Search engine news and articles of the week

ixQuick and StartPage get more than 3 million daily searches

"Traffic at the private search engines StartPage and Ixquick has dramatically increased this week as Internet users react to news of the PRISM data sharing program. Combined, the two search engines served 3.4 million direct private searches on Wednesday, an increase of 500,000 over last week."

Matt CuttsGoogle releases 'payday loan' anti-spam algorithm update
"The new update targets spammy queries such as ‘payday loan’, adult keywords and other keywords that attract a lot of spammers.

On the search marketing expo SMX Advanced, Matt Cutts explained. This update impacted about 0.3% of U.S. queries and up to 4% of Turkish queries."

Google no longer mentions data sources

"It's nice to see that Google understands verbose questions. Unfortunately, Google no longer mentions the sources that provide the answer. For example, a query like [everest height] used to return an answer, followed by a list of sources."

StatisticsComScore releases May search engine rankings

"Google Sites led the U.S. explicit core search market in May with 66.7 percent market share (up 0.2 percentage points), followed by Microsoft Sites with 17.4 percent (up 0.1 percentage points) and Yahoo! Sites with 11.9 percent. Ask Network accounted for 2.7 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent. [...]

20 billion explicit core searches were conducted in May, with Google Sites ranking first with 13.4 billion. Microsoft Sites ranked second with 3.5 billion searches (up 1 percent), followed by Yahoo! Sites with 2.4 billion, Ask Network with 547 million (up 1 percent) and AOL, Inc. with 266 million."

New Places for Business dashboard has 25 listing limit

"As the new Google Places for Business Dashboard is being adopted more widely, we are starting to gain insights into its strengths and limits. One of its great strengths (besides a much enhanced interface) is the speed at which data typically makes it to the public listing making the use of MapMaker no longer as critical in the listing management process.

Apparently though there currently is a somewhat surprising hard limit that imposes a maximum of 25 listings in the new dashboard. The Google Help documentation notes a limit of 100 but that obviously applies to the old Dashboard and not the new one."

Search engine newslets

  • Google's Matt Cutts: do stock images impact search engine rankings on Google? Answer: no.
  • More than 1000 destinations available in Google Street View.
  • North American Android and iOS web usage.
  • Google takes home half of worldwide mobile Internet ad revenues.
  • Non-scientific study: Google Webmaster Tools query data is worthless.
  • George Bush is a miserable failure again, in Google's Knowledge Base.
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3. Recommended resources

How to get an in-depth review of your website

Doing a regular audit of your web pages is important if you want to make sure that search engines can index all of your pages. The more pages your website has, the more likely it is that there are many errors that have to be corrected.

The website audit tool in SEOprofiler automatically checks your web pages once per week. Then you get a report that shows all the issues that should be corrected. By correcting these issues, you make sure that search engines can index all of your pages correctly. Here’s a screenshot of the overview page:


You can get the website audit tool and all other tools in SEOprofiler for our special offer price:

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