| Weekly SEO news: 3 September 2013 |
| Welcome to the
latest issue of the Search Engine Facts newsletter.
Fear, uncertainty
and doubt (FUD) is a tactic used in sales, marketing, public
relations, politics and propaganda. Google uses this method to get more
people to their paid search offering.
In the news: Google's John Mueller says that you
should send detailed reconsideration requests, Google's Matt Cutts says
that
you shouldn't expect a detailed reply, information about Google Product
Listing Ads, and more. Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends. Best regards, |
| 1. How Google creates fear, uncertainty and doubt |
| Fear, uncertainty
and doubt (FUD) is a tactic used in sales, marketing, public
relations, politics and propaganda. Google uses this method to get more
people to their paid search offering.
Some time ago, Google published a search engine optimization starter
guide. On page 14 of the guide, they show an example of a good natural
backlink:
 Today, Google thinks that such a link is 'over optimized'. If you followed Google's advice in the past, you might have problems today (or not). Google sends warning messages even if the links are natural Many webmasters receive unnatural
link warning messages although their rankings haven't changed. Some
webmasters even get unnatural link warnings for organic links:
"Now after our last reconsideration request was declined we get the message that there are still bad links out there. This is what we were told was one of the bad links [...] The so called 'money keyword link' was chosen by sustainablog itself, probably because they thought it would best describe what we do. We have no influence on this, and we certainly have no interest in ranking for 'Guide To Recycling'- This is a completely legitimate post and it was not influenced by us in any way. They are writing about a campaign we are running." Google could simply ignore bad backlinks. Instead of this, they prefer to confuse webmasters with contradicting messages. Why does Google do this? It might be that Google is using these FUD techniques to attract less tech-savvy people to AdWords. Although nothing actually happened to their rankings, Google's contradicting messages worry many website owners. Google earns more if you advertise
your site on AdWords. They don't care if high rankings in the organic
results are better for your business. If you want a return-on-investment (ROI) that is much higher than the ROI that you get with your Google AdWords campaigns, get your website on the first page of Google's regular search results. If you do the right things, in the right order, your website will get high rankings on Google that last:
If you use safe search engine optimization methods, you won't
have to worry about Google's updates. Details on how to optimize your web pages step-by-step
can be found here. SEOprofiler is a proven tool that will help you to get your website on the first result page. If you haven't done it yet, create your SEOprofiler account now:
Create a free trial account now or get a website health check for only $1. |
| 2. Search engine news and articles of the wee |
|
Google's John Mueller: send detailed reconsideration
requests "Your last reconsideration request was a bit short & basic, which when taken on its own, gave the team a wrong impression about the steps you've taken to resolve this issue on the web. [...]
 Google's Matt Cutts:
don't expect a personal answerIn a video on YouTube, Google's Matt Cutts says that they get 5,000 reconsideration requests per week. In January, Google had taken manual action on 400,000 different websites. According to Matt Cutts, talking to webmasters isn't Google's first priority so you should not expect a very personal reply to your reconsideration requests.
"Why not put all the 'basic' or 'standard' features in Express, and then create an 'advanced' version for the rest of us with all the levers and dials? Kind of like video games: there is a simple mode with just a few controls, and there is an advanced mode with lots of options. When I’m playing video games, I want to keep it simple; when I’m managing PPC, I want all the controls.
"Given that advertisers have traditionally invested first in Google AdWords and then in Bing Ads, one of the challenges that Bing Ads faces is educating its user base on the platform. When advertisers spend 80% of their time in Google AdWords, it’s easy to miss some of the fantastic features and functionality that Bing Ads has to offer." 4 must-know facts on Google Product Listing ad mechanics "Impression share increases with higher bid [...] 'Position' improves with higher bid [...] CTR is not impacted by position! [...] CTR decreases with higher bid!" Search engine newslets
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Bing blog: 9 ways Bing Ads beats Google Adwords| 3. Recommended resources |
|
How to get a
website health-check quickly and easily Doing a regular audit of your web
pages is important if you want to make sure that search engines can
index all of your pages. The more pages your website has, the more
likely it is that there are many errors that have to be corrected.
You can get the website audit tool
and all other tools in SEOprofiler for our special offer price:
Create a free trial account now or test the full version for only $1.
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| 4. Previous articles |