Weekly SEO news: 21 January 2014 |
Welcome to the
latest issue of the Search Engine Facts newsletter. In an online discussion, a webmaster complained that his site was no longer listed on Google for one of his most important keywords. The backlinks of the website didn't look suspicious and the other factors also looked okay. Why did the rankings of the website drop? In the news:
guest blogging is dead, webmasters are threatened with negative SEO,
hijacking local listings
seems to be easy, keyword rich domains won't improve your rankings,
rich snippets spam, and
more. Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends. Best regards, |
1. Google: Here's the reason why you no longer
rank for your keyword |
In an online discussion, a
webmaster complained that his site was no longer listed on Google for
one of his most important keywords. The backlinks of the website didn't
look suspicious and the other factors also looked okay. Why did the
rankings of the website drop?
What exactly happened?
The
webmaster of www.mamajeanius.co.uk wondered why his site was no longer
listed for the keyword "materity jeans". Another forum member analyzed
the site and found nothing unusual:
Google's John Mueller joined the
discussion to explain why Google did not show the website for the
keyword:
"It looks like your SEO (or previous SEO) may have tried to promote your site in a way that's in violation of our Webmaster Guidelines. Specifically, I see a lot of unnatural links in low-quality articles as well as blog comments left by someone called 'Maternity Jeans.' Stopping these practices, cleaning up unnatural links like these, and using the disavow links tool in cases where you can't clean them up, would be a good step in the right direction. Over time (and this process can take months), as our algorithms recrawl the affected URLs, reprocess the links found on the web, and update their data, they'll be able to take the new state into account." In other words, the rankings dropped because the website was spamming Google with artificial links. What does this mean for your website? Google is serious about removing
spam from the search results. If you want to get high rankings on
Google, you should know that:
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2. Search engine news and articles of the week |
Google’s Matt Cutts:
guest blogging is dead "In a new post in his personal
blog, Google’s Matt Cutts made it clear that guest blogging is dead. If
you plan to use guest posts to increase the number of links to your
website, you should reconsider your strategy."
Discussion: webmasters are threatened with negative SEO "I had a client phone me
today and say he had a call from a guy with an Indian accent who told
him that he will destroy his website rankings if he doesn't pay him £10
per month to NOT do this. What the hell...
What can I do since I can't suggest going to the police if the guys in India! Is this even possible?" Google bulk upload: verified listings or just another data feed? "Does a Google Bulk upload create a verified listing or is it in reality just another data feed? Unfortunately it is the latter. "The thinking is, basically, that having a keyword-rich domain makes that domain more relevant to the topic. That merely having a popular keyword in the domain will help that site, regardless of content, rank on the high volume keyword." "Google Sites led the U.S. explicit core search market in December with 67.3 percent market share (up 0.6 percentage points), followed by Microsoft Sites with 18.2 percent (up 0.1 percentage points) and Yahoo Sites with 10.8 percent. Ask Network accounted for 2.5 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent. [...] Google: your rich snippet spam is not the reason for the ranking drop In an online discussion, a Google employee has told a webmaster that his rich snippet spam did not affect the rankings of his site:Search engine newslets
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3.
Recommended resources |
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4. Previous articles |