Weekly SEO news: 10 June 2014
Welcome to the latest issue of the Search Engine Facts newsletter.

After Google’s recent algorithm updates, some webmasters started to believe that links do not matter anymore for Google. Nothing could be farther from the truth.

In the news: Google explains how to move a website, SEO delivers the best ROI, official Google statement about keywords in your domain name, and more.

Table of contents:

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Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Official Google statement: links mean rankings, rankings mean visitors

After Google’s recent algorithm updates, some webmasters started to believe that links did not matter anymore for Google. Nothing could be further from the truth. Links are the most important factor in Google’s ranking algorithm and it is important that you have the right links if you want to get high rankings and more website visitors.

Make no mistake about it: Google says that backlinks are very important

Earlier this year, Google’S Matt Cutts confirmed that links are very important if you want to get high rankings:

View video

Partial transcript:

“Backlinks are a really, really big win in terms of quality for search results [... ] backlink relevance still really helps in making sure we return the best, most relevant, most topical set of search results.”

Last month, Matt Cutts confirmed this in another video:

View video

Partial transcript:

“Backlinks still have many, many years left in them [...] for the next few years, will continue to use links in order to assess the basic reputation of pages and websites.”

Link building can be hard, but it is necessary

If you do not do it correctly, link building can lead to ranking penalties. That’s why it is important to become serious about link building. If you want to succeed with your online business, you must treat it as a real business.

Don’t use cheap, automated link building tools and services that create backlinks in bulk. It will backfire on you. Link building is not the same as link spamming. Link spamming will get your website penalized, link building will get your website on Google’s first result page.

Although necessary, it’s not enough to have web pages great content. That content will never be seen if your web pages do not get good backlinks.

How do you get these good links?

Good links are backlinks that deliver targeted visitors to your site. Links that are valuable to real website visitors will automatically increase the search engine rankings of your website.

Unfortunately, link building can be time-consumptive. To do things as quickly and efficiently as possible, use the link building tools in SEOprofiler. The link building tools in SEOprofiler help you to find good websites that could link to your site, they help you to mange your backlinks, they find backlinks that can be harmful to your rankings, they rate the quality of each backlink, and much more.

With the right tools, link building is much easier and you will get results much more quickly. If you haven’t done it yet, test SEOprofiler now:

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2. Search engine news and articles of the week
Google’s John Mueller: you don’t need keywords in your domain name
"In an online discussion, Google’s John Mueller said that it was not necessary to include a keyword in your domain name if you want to get high rankings for that keyword."

StatisticsSurvey: organic SEO delivers best ROI for local businesses

"Local SEOs put more effort into local & organic search related tasks, and this is appears to be time well spent as organic search is considered the most effective channel in terms of ROI."

EU commissioner: right to be forgotten is no harder to enforce than copyright

"If Google can handle the millions of requests it gets to take down content that infringes copyright, it should be able to handle the few requests it gets to enforce the EU's 'right to be forgotten', according to Viviane Reding, the European commissioner for justice, fundamental rights and citizenship."

GoogleGoogle: how to move a website

"A site move is, broadly, one of two types of content migrations Site moves without URL changes [...]   Site moves with URL changes. [...]

To help webmasters design and implement site moves correctly, we've updated the site move guidelines in our Help Center. In parallel, we continue to improve our crawling and indexing systems to detect and handle site moves if you follow our guidelines."

Why you don’t see “World Cup” ads on Google

"FIFA, the organization that puts on the World Cup every four years, has trademark or intellectual property protection on terms including 'World Cup', 'FIFA', 'COPA 2014' and even 'Brazil 2014'. [...]

These organizations are all vigilant in protecting their trademarks, and Google often appears to go above and beyond in keeping ads off a wider array of search results than seems necessary."

Search engine newslets

  • Facebook content with hashtags added to Google search results?
  • Case study: does dynamic keyword insertion (DKI) really work?
  • Google’s mobile search warning could decrease site traffic.
  • Google search results may indicate 'right to be forgotten' censorship.
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3. Recommended resources

Everything you need

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  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • link disinfection tool
  • white-label reports (web-based and PDF)
  • and much more.

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Create a free trial account now or test the full version.

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4. Previous articles
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